5 Reasons Why Blogging Is Good For Your Business

Do you have a blog?  Are you considering starting one for your business but just aren’t quite sure if it’s something that will benefit you or not?

Adam has asked me to share some of my thoughts on why I believe you should blog.  He asked me mainly because I am a small business owner and although I don’t have an offline brick and mortar location, I have built up my consulting practice purely from the visitors I’ve acquired through my blog.

People Love Statistics

If you’re a small business I’m sure you do plenty of research before you jump into anything.  I certainly can’t blame you because why should you take the word of just one woman who built her business solely from her blog!

Well I’m not the only one out there that has accomplished that but I did think that sharing some statistics with you would give you a better understanding of just how powerful blogging really is.  These numbers were acquired by IgniteSpot which is an outsourcing accounting company so you can imagine their interest as well.

  • 77% of internet users read blogs
  • Small businesses with blogs generate 126% more leads
  • Interesting content is one of the top 3 reasons people follow brands on social media
  • 81% of US consumers trust advice and information from blogs
  • Business to business (B2B) marketers using blogs generate 67% more leads
  • 61% of US consumers have made a purchase based on a blog post
  • 37% of marketers believe blogs are the most important type of content marketing
  • 90% of consumers find customer content useful
  • 60% of consumers feel company’s positivity after reading the site
  • 82% of consumers enjoy reading relevant content from brands
  • 70% of consumers learn about a company through articles rather than ads

Pretty impressive right!  Well that’s not all I have for you so let’s continue shall we.

 

 

Blog Versus Website

This is an interesting one that most people are confused about.

If you’re a company promoting products or services than you more than likely have a website.  Back in the day that use to be enough but let me share why in 2014 it’s not.

The goal of your website is to provide your target audience with the information they are searching for.  Hopefully your site was created around your targeted keywords so that when they do a search on Google your site shows up on the first page every time.

Now that’s fabulous because that really is our main goal for people to find our sites, check them out and then buy from us right!

That’s no longer enough because there are too many companies vying for our attention and pushing you out of the search results.  Google can’t be your only source of traffic with the way social media is at the forefront today.

As a consumer myself my question would be well what can you do for me?  If I land on your site and it’s all about how great you are then more than likely I’m going leave and go somewhere else.

By having a blog and knowing your audience you are able to provide fresh new quality content on a regular basis that will address my questions and concerns.

Although you don’t want to base all of your traffic just on the search engines, I will tell you that they definitely love WordPress blogs.  They are configured differently than a standalone website so the search engines are able to crawl all of your pages and match the content on those pages.  You can’t do this with a standalone website nor provide this new fresh quality content on a consistent basis.

Your goal should be to help your readers and provide relevant and informative content that will answer their questions and concerns.  This is what will build up that trust factor.

You read the statistics I just shared; I did not make those up.

Companies that have a blog and communicate with their readers will build up trust and it doesn’t get much better than that.

Staying On Top Of Things

With a blog you will always have to write fresh new quality content on a regular basis.  Because your intention is to attract your target audience you have to stay focused on their needs, wants and desires.

What better way than to constantly stay on top of what’s happening today.  Always checking the social sites to see who may be saying what about your business.  Writing about that on your blog, helping them make their buying decisions, being able to answer their questions, be that person they can depend on or look up to.

The more you write the better you’ll become and your skills will continue to improve.

blogging builds trust

The Trust Factor

Have you ever had someone that you could depend on or look up to?  Someone that was always eager to help no matter what?

That’s what blogging can do for your readers.

People will buy from those they know, like and trust.  When you become that spokesperson for your business and help your readers solve their problems or concerns then that builds up the trust factor which should be your main goal.

You need to help your readers like that person that was there for you.  Speak to them on their level.  Put yourself in the shoes of your consumer.  It’s about being their friend and always remember that no question is a ridiculous one when you’re building that trust.

This is how companies can start to build up better reputations by being the one who is there to help under any circumstance.  From there they can quickly turn into loyal customers.

Open Those Comments

With a WordPress blog you’re able to allow comments on each post and ask people to leave their thoughts just like Adam has set up here.

Why is that important?

Comments allow your readers to share their opinions and ask more questions.  This is what you want them to do because when you respond to each and every comment then your readers are going to see you as someone who really cares about them.

Someone who really is there to help them by answering their questions and that can go a very long way in the decision making of whether or not someone wants to purchase from you or your competitor.

Your readers may ask plenty of questions wanting to find out more information and that can inspire even more blog posts that can help further this discussion and help even more people with their decision.

Most companies are not seeing the types of opportunities this can bring them.  They aren’t putting themselves in the consumer’s shoes.  By simply helping them by staying on top of things you are building a reputable brand and a loyal following.

When you start to get a lot of interactions on your blog in the comments then this can help build up your brand’s presence and you’ll soon find them becoming advocates for you and your company.

I don’t think I have to tell you just how powerful word of mouth is right!  That’s why you can’t just depend on the search engines alone.

Be the influencers in your industry and watch the people sing your praises all over social media and watch the percentages rise as I noted in the statistics above.

Are You Still On The Fence

When venturing into any area that is unfamiliar ground we all have a cause to be leery.  I’m sure though if you have any type of presence online then you’re aware of just how huge social media has become.

As consumers we love to sing the praises of products that we’ve purchased but we also love to share a bad experience as well.

This is your opportunity to respond quickly to praises and unpleasant experiences and help them turn their thoughts around.  Be at their aide, help them in any way you can.

When you see this type of interaction on social media this is your chance to step up.  Blogging is the platform for doing just that.

If you’re still on the fence then please feel free to do more research on this topic before diving in.  I can definitely vouch for myself that if you don’t have a blog then you are definitely missing out.

If you have any questions please feel free to leave them in the comments below and Adam and I will be more than happy to help in any way we can.  He’s the one that creates these awesome sites and I’m the one who is good at building those relationships.

We also appreciate you sharing this post on the social networks because we never know how many other people we can help that may still be sitting on that same fence.

Showing 40 comments
  • Adrienne
    Reply

    Hey Adam,

    Just wanted to say thanks for having me and I do hope that what I’ve shared will help those who may still be on the fence about whether or not they should have a blog. You know my feelings about it and I know I’m not the only one who believes this of course. Either way, I do hope that what I’ve shared will help with making that final decision.

    Have an awesome day and thanks again.

    ~Adrienne

  • Adam Binder
    Reply

    Adrienne,

    Thank you for sharing your expertise. I try to tell everyone about the benefits of blogging because I have seen great results both personally and with clients. Blogging can help any business grow by establishing thought leadership and trust. Blogging, if done right is also great for SEO. Given the fact that it costs nothing other than a little time it also provides great ROI. I also find blogging to be very enjoyable because I am able to help people and grow my business without being a sales person. The thing I like the most about Blogging though is the relationships: whether they are those formed as a result of shared interests and common goals or those formed out of respect for someone with opposing viewpoints. These relationships provide valuable insight and opportunities to learn new things on a regular basis.

    Thanks again for sharing, Adrienne. I hope this post inspires those on the fence to give blogging a try. Have a great day!

    Adam

  • Lavana Fitzgerald
    Reply

    Adrienne is the best teacher!! Even dummies like me get what she is saying.

    • Adam Binder
      Reply

      Hi Lavana,

      Adrienne is a great teacher indeed. Thank you for stopping by today. Have a nice evening.

      Adam

    • Adrienne
      Reply

      You are too kind Lavana, I so appreciate that. Thank you for the wonderful compliment and I love what you said, “even dummies get what she’s saying”. 😉 I’m one of them too girl which is why I try my best to teach us all.

      ~Adrienne

  • Kevin Duncan
    Reply

    Very good post, Adrienne! I concur with Lavana above: you’re an awesome teacher.

    Adam: First time visitor to your blog! Looks great.

    • Adrienne
      Reply

      Why thank you Kevin. Ah, I’m so touched but will definitely take that as a wonderful compliment.

      I appreciate your visit and comment. Thank you.

      ~Adrienne

    • Adam Binder
      Reply

      Hi Kevin,

      Thanks for stopping by. I’m glad you like my site and found Adrienne’s post useful.

      I checked out your site and I really liked it too! The Mark Twain Quite was a nice touch: “The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and then starting on the first one.” Truer words were never spoken.

      Have a great day!

      Adam

      • Kevin Duncan
        Reply

        Thanks, Adam. And thanks for checking out my blog and for paying me that compliment. That’s very nice of you!

  • sherman smith
    Reply

    Hey Adrienne and Adam,

    I started blogging some 4 years ago because it was recommended. But as the years went on I saw the value of blogs and how it can definitely build that like and trust factor with your readers.

    I love the statistics that you shared on this post Adrienne! It has made me even a stronger believer of the value of blogs. I’ve seen the value grow within the past couple of months even further between my readers and myself. So I’m definitely experience all that you are referring to here! Thanks for sharing!

    • Adam Binder
      Reply

      Hi Sherman,

      I really liked the stats Adrienne presented too.

      Thank you for visiting and I hope to see you again. If there is anything I can do to be of help please let me know.

      Adam

    • Adrienne
      Reply

      Hey Sherman,

      Glad you stopped by and shall I say, have stuck it out.

      The statistics are definitely something else and of course they continue to increase over the years. Blogging is just the best way to get in front of your target audience and as you’ve witnessed, start building relationships with them so that it can build a stronger bond. I believe there isn’t anything much more valuable than that.

      Really appreciate your visit, thank you so much and you have a wonderful week.

      ~Adrienne

  • Neamat Tawadrous
    Reply

    Hi Adrienne and Adam,

    This is my first time in your blog Adam and I am glad to be here to read Adrienne’s post.

    Thanks Adrienne for a great post. Indeed, as business owners we need blogs to express ourselves and get in touch with our readers and build relationships which will benefit both the reader, who may happen to have a problem and seeking a solution, and the blogger who is the solution provider. It’s a two-way venue, you can’t go wrong with a blog and the statistics prove it.

    Thanks Adrienne for this great share and I also hope those that are still on the fence to take action and jump in. I also thank you Adam for having Adrienne on your blog to write this great post which I am sure will be a help to many. She is a great leader and teacher. You made a great choice.

    Wish you both a great rest of the week.

    Be Blessed,

    Neamat

    • Adam Binder
      Reply

      Thank you for stopping by and I’m glad you enjoyed the post. I have only known Adrienne a short while but I have learned much from her, so I couldn’t agree more about her being a great leader and teacher. Have a Great Day!

    • Adrienne
      Reply

      Hi Neamat,

      Thank you for visiting my dear and I know you wrote a similar topic which of course I had mentioned in your comment. I think this is a very important topic for small businesses to realize that blogs are the ways their voices can be heard. It’s the way you can help your readers, customers and subscribers solve their problems and it can easily help you become their new best friend and go to person.

      I can’t think of a better way to provide that than using a blog. I know you feel the exact same way which is why I felt you would appreciate what I shared.

      Thank you again Neamat for your comment, it’s great appreciated along with your visit. You enjoy the rest of your week young lady and thanks again.

      ~Adrienne

  • Enstine Muki
    Reply

    Good to see you here Adrienne and as usual, you shared another great post.

    Thanks for sharing those statistics. Out of every 10 search I do on Google today, more than 5 appropriate results will be found on blogs. That’s to point to the fact that blogs are a better way to market ones products.

    I love your point on Blog Versus Website. While a standard website may not be updated for months, blogs get updated more frequently and that’s what makes them attractive to Google.

    I’m sure businesses that are still on the fence will jump on the positive side to take advantage of this great business tool.

    It’s been a wonderful moment reading your article here today and do have a wonderful weekend ahead

    • Adam Binder
      Reply

      Enstine,

      Thanks for stopping by and sharing your insight with us. Since I have been blogging regularly I have been ranking much higher in search engines. This is extremely important to me because I am first and foremost, a local business despite having business all over the globe. I appreciate your positivity as well!

      Adam

    • Adrienne
      Reply

      Hey Enstine,

      I so appreciate you dropping by and checking out what I had to share here at Adam’s place. I love these statistics too and you just proved my point.

      When searching online for something, anything, I also find that more of my search results yield blog posts. I personally like that myself because I want to learn more about something most of the time. If I’m searching for a physical product I’ll find e-commerce sites as well but I like to read about what I’m fixing to spend my money on.

      I know with the way people are flocking to the internet, a good old stand alone website’s not going to cut it anymore so I hope they’ll consider why blogging is a must for them.

      Thank you again Enstine for your comment and you have a wonderful weekend as well.

      ~Adrienne

  • Carol Amato
    Reply

    Hi Adrienne, (Hi Adam, first time to your site, 🙂 as I followed Adrienne from her site…)

    What a wonderful thought-provoking article – lots of great food for thought!

    I definitely prefer the WordPress platform, but I believe my blog is a website.

    I own the domain, I own the content because it’s a self-hosted blog, therefore, I control every aspect of how it’s monetized. It just uses the WordPress platform, so it’s a b-log “web-log,” but it’s also a website, in my opinion. 🙂

    I have stand alone HTML sites as well and they are much more flexible than it appears. I use the Disqus commenting system on some of my HTML sites which works great and can have my pick of the plugins for social sharing, etc.

    I do agree that Google prefers the WordPress platform so that is a definite perk, as well, and WordPress is just plain easier to use than coding an HTML site, so I use WordPress most of the time.

    You’re so right, it’s necessary to stay on top of things, much agreed and trust is won and earned not gifted… absolutely! The personal dependability and trust demonstrated by providing continually good content keeps readers coming back over and over – which is awesome and the sweet spot when they engage and start leaving comments.

    Social media does have a bigger role that it used to, definitely agree with you on that, yet I make sure to limit my time. I have a personal Facebook profile that I use for friends and family who live far away – great way to keep in touch, and a Facebook business page where I have a following of folks that are interested in marketing. I prefer to keep it separate, yet occasionally post a link to one of my pictures on my HTML site.

    It’s a bit of a challenge to measure conversions (subscribers, sales, etc.) from social media traffic, and I don’t want to be un-balanced to the point of becoming a ‘vanity statistic” chaser.

    Helping folks and making money doing it is the ultimate goal for me, and social media helps with traffic and exposure and relationship-building, but knowing how much time to devote to it is a personal preference and not a formula, in my opinion.

    Word of mouth is huge, and now I cannot always determine why I have a spike in traffic in Google Analytics even thought I have notations of when I post new content or send an email because there are so many things that aren’t factored in…

    Exciting times for sure!

    Thanks so much for this meaty article, Adrienne – made me think and inspired me to do my best in these critical areas! You’re the best!

    – Carol Amato

    • Adrienne
      Reply

      Hey Carol,

      A lot of people do use their blogs as their websites because certain people, including myself, just offer certain services and not really physical products. I think that more brick and mortar businesses have a stand alone website and only did that because they were told they needed to be online.

      If they have it set up as a WordPress site then we both know how powerful a platform that is and how the search engines do love it so much better than any other platform at the moment.

      I know that for me I’m more inclined to check out a company to see if they have a blog these days and maybe it’s because I know myself how important they are for finding the information I need so that I can make the right decision for me. I think though that a lot of consumers are more than likely after the same types of answers so blogs do provide that more than just your website.

      Social media is huge now because people are on there talking about all sorts of things and if they’ve had a good experience we’re going to know about it.

      Facebook is a little weird because if you share something on your business page and want to inform someone about it and they don’t have a business page set up then you can’t tag them. But the personal profile should be more personal related. I’ve found though that they cross a lot for the people I’m connected with now.

      There is so much to Google Analytics but you can set up campaigns and tract the links you share on the certain social sites to see how they are working and if they are bringing you the desired results. If you need some more information on how to do that let me know. Matthew Woodward shared an awesome video that I just happen to have hung on to that I can send to you if you’d like.

      You do have to find your place on social media but it doesn’t really take a tremendous amount of time. It’s the little things that you can do to help put you in front of more and more people.

      Thank you Carol for stopping by and sharing your thoughts with us. I know that Adam appreciates the visit to and I sure do. Great comment so thank you.

      ~Adrienne

      • Adam Binder
        Reply

        Adrienne,

        I’ve noticed too that many people have their business and personal pages intertwined or have personal accounts setup for their businesses. It is a common problem I run into all the time.
        I would like to see Matthew Woodwards video about tracking social analytics. It may be something I can use to better explain this topic in the future.

        Thanks again for this awesome post!

        Adam

    • Adam Binder
      Reply

      Carol,

      Helping people and making money doing it is also my ultimate goal as well as i’m sure it is for many of us. I agree with what you said about the time spent on social media being a preference rather than a formula. For me the time spent on social media fluctuates greatly depending on how much other work I have going on at any given time. That being said I do drive a significant amount of traffic and get quite a few leads directly from my efforts on facebook and twitter. Thank you for leaving such a thoughtful comment and for visiting my site 🙂

      Adam

  • Lorraine Reguly
    Reply

    Hi Adrienne!

    I wanted to congratulate you on your guest post.

    I didn’t know how much WordPress blogs were loved, but it’s good to hear, since all of my blogs are WP blogs. 😀

    Have a great weekend, my friend.

    • Adam Binder
      Reply

      Lorraine,

      Thanks for stopping by and reading Adrienne’s post. WordPress is the best platform in my opinion. Not only does Google love WP but it has made the web so much more accessible for people 🙂

      Adam

    • Adrienne
      Reply

      Hi Lorraine,

      Thank you, I appreciate that.

      Yep, the search engines love WordPress mainly because of the way we’re able to set up the permalink structure so they’re able to index pages and post better. I’m sure another platform will eventually come along and try to beat them but I haven’t heard of one yet. Glad you’ve got all your sites on WordPress now.

      Thank you again Lorraine and you have a good weekend too.

      ~Adrienne

  • Mi Muba
    Reply

    Hi Adrienne
    First time I read your guest post and found it as impressive as your blog posts.
    The facts and figures on popularity and power of a blog are really awesome. You also mentioned its source that is one of the reliable ones.
    It is very right that now the era of just relying on organic traffic has gone. According to widely discussed data now three main sources of traffic are social media, search engines and email list. So business blogging not only bring traffic but also develop multiple sources to bring customers.
    Thanks a lot for point at the post from your Thankful Thursday series to give a bonus value on weekend.

    • Adam Binder
      Reply

      Mi Muba,

      Glad to see you here again. It seems like the statistics were a big hit with everyone including you 🙂

      Adam

    • Adrienne
      Reply

      Hey Mi Muba,

      Glad you enjoyed my guest post here at Adam’s blog and I think this topic is definitely an important one. As we both know just how important blogs are I think it’s just as important that more and more companies realize that the internet and social media are the places to be. People are always talking about what they like and enjoy so they are always looking for the right information when searching for products. Reading a review from someone they trust is so much better than just finding a site and hoping they’ll do us right.

      I appreciate your comment today, thank you so much for the visit. Hope you’re enjoying your weekend and we’ll connect again this wee as well.

      ~Adrienne

  • maxwell ivey
    Reply

    Hi adam and adrienne; Its max the blind blogger following here from adrienne’s thankful thursday post. You make a persuasive case. One of my big sales was a carousel that sold after i posted a video of it to my site and wrote a blog post that included a link to the video. And I’m glad you mentioned answering comments as a key value to having a blog. for me if they don’t reply to my comment, and if i don’t already have a relationship with them; then I don’t share their content on social media. Its a way you can prove to your customers and potential customers that you value their opinions and concerns highly. And some of these comments will lead to emails calls relationships and occasionally sales for the progressively minded business owner. thanks again for sharing and good luck, max

    • Adrienne
      Reply

      Hi Max,

      Thank you for stopping by and I appreciate you sharing your thoughts since you too have a small business and have seen how it’s been able to help you since starting your blog as well. Just like you said about making that sale. See, people are searching for that and I think businesses need to see the potential.

      I agree with the comments and how you’re handing those. Sounds like you have everything in place as it should.

      Thank you for the visit Max, I so appreciate it. Enjoy your week.

      ~Adrienne

      • maxwell ivey
        Reply

        Hi adrienne; it was my pleasure. I believe in supporting my friends, and very few have been a better one to me my site and my progression than you have. and its always good to hear when you are doing it right. because as we all know people are generally quicker to tell you when you aren’t. 🙂 keep the wonderful posts coming, max

        • Adrienne
          Reply

          Ah, thanks so much for that Max. It means a lot.

          ~Adrienne

    • Adam Binder
      Reply

      Hey Max!

      I’m So glad you stopped by. I’m glad you liked the post Adrienne wrote;I too found it very useful. I was checking out your site and I like what you are doing. I recently built a website for the local chapter of the Americans with disabilities http://www.adaocan.org and I am looking into ways to make the website more accessible to people with disabilities, particularly people with vision loss. Perhaps we could chat about it sometime? I would love to hear what you have to say since you have built a successful blog and teach others as well. Have a great day!

      Adam

  • maxwell ivey
    Reply

    Hi adam; thanks for the kind words. I would appreciate your opinion of my primary site the midway marketplace. I found that people enjoyed the posts I wrote about how i manage to do things online especially. I had a very successful post about Pinterest. funny thing is more sighted people told me how much they benefitted. i checked out the site you linked to just so I could give you a basic comment or two here. for the most part I liked it. the number of items is low which is good. most of the links are labelled although many of them just say T or link. so at least my screen reader found them i just have to use trial and error to see what they do. loved the post about meeting a blind person. only thing is for me at 6 ft 4 i’m more comfortable putting my hand on their shoulder than their elbow. glad to hear that you want your sites to be accessible. that brings me a lot of joy. and I love helping any web master who wants to learn. take care, Max

  • supreeth bharadwaj
    Reply

    hey guys

    this is my first visit to your site(totally amazed) clean design and awesome posts,

    hello adrienne

    nice to see your guest post here in this awesome blog
    actually blogging itself kind of brands business you know that feeling when your customers are able to see what you deliver at your business,
    i really liked the way you explained the post fully
    thanks
    supreeth

    • Adrienne
      Reply

      Hey Spreeth,

      Adam’s site does rock right! I love it too.

      Welcome to my guest post and glad you enjoyed it. I know that a lot of businesses don’t see the value in blogging but I wanted to help them in this way and I hope that I was able to do that.

      You are right, blogging does help us brand our businesses even more and can bring them so much closer to their customers in that respect. Answering their questions or helping them right in a post can really go a long way.

      Thank you again for your visit and comment, we really appreciate it. Hope you enjoy your weekend.

      ~Adrienne

  • Adam Binder
    Reply

    Hi Supreeth, thanks for stopping by. I agree that blogging helps to brand a business. Glad you like the site design too!

    Adam

  • Akash
    Reply

    just passing.. Nice & clean site with amazing image used. For me its a hobby when i start blogging, its not only interact you with the hidden possibilities of the back door world but also with the modern way to passive income. Its also help us How to write or improve our skills in writing..

    • Adrienne
      Reply

      Hey Akash,

      We appreciate your visit but either you’re blogging as a hobby or a way to earn passive income. Either way you have to put the time and dedication into it if you want to get results. You have to be consistent in your action steps my friend and that’s the only way you’ll start making some mula.

      Thanks for your comment and you be sure to have a great day. I wish you the best of luck.

      ~Adrienne

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