Why Your Business Needs WordPress

There are a wide number of website platforms and content management systems available to business owners. For small to medium sized websites, web developers tend to favor three platforms: Drupal, Joomla!, and WordPress.

All of these platforms are free to download, and allow users to expand their websites using themes and plugins. However, without doubt, WordPress is the most flexible of the three. That is why I use it for all of my content websites and why I always recommend it to who anyone is developing a website.

The platform started off as basic blogging platform in 2003. It soon evolved into a complete content management system that can be used to develop any type of website.

In this article, I would like to talk about why your business needs WordPress and why it is the most practical way to develop a website.

An Easy to Use Interface That Anyone Can Understand

WordPress has a user-friendly interface that makes it easy for beginners and experienced developers to update their websites. It only takes a few minutes to familiarize yourself with the WordPress admin area, and within an hour, you will feel comfortable creating and editing content.

The main administration menu is displayed in the left hand column of the admin area. Everything can be controlled here, including users, website settings, blog posts, pages, comments, images, and more.

The simple interface of WordPress endears it to novices; however the platform remains powerful enough to power websites with millions of visitors every day. This is one of the reasons why WordPress is loved by so many.

Got a Problem? There’s a Plugin for That!

Plugins allow website owners to change or enhance the functionality of WordPress. It is what transforms WordPress from a basic content publishing system into a versatile platform that can be used to build any type of website.

There is a plugin available if you need to add a contact form to your website. Or if you need to add a directory, integrate an affiliate program, or display a portfolio.

WordPress Plugin Directory

Over 30,000 plugins are available free in the official plugin directory.

One of the reasons that developers can enhance WordPress in so many wonderful ways is custom post types. Post types allow developers to easily create and store data in the posts database table.

The default WordPress post types are: Posts, Pages, Attachments, Revisions, and Navigation Menus. A custom post type could be created for additional data such as portfolio images, contact form entries, statistics about your visitors, and much more. There is no limit to what developers can do using post types, which is why WordPress plugins and themes can enhance your website in so many different ways.

The WordPress Community is Huge

One of the greatest strengths of WordPress is the fact it has been adopted by the masses. According to Mooveagency, WordPress powered 19% of all websites in 2013. This represented a huge 59% of the content management system market. In comparison, Joomla! had 10% of the market and Drupal had 6%.

This is why there are more designs and plugins available for WordPress than any other platform. And with millions of people using WordPress to create their website, it is easier to find help when you need it. There are more tutorials, more blogs, and more discussion forums, that focus on helping WordPress users. There are also more WordPress designers and developers available for hire.

Support for WordPress

There is a huge amount of support and documentation available to WordPress users.

If you are looking into launching a website for your business, I highly recommend considering the WordPress platform. It is by far the most flexible publishing platform available to you. It is powerful enough to drive any type of website, big or small; yet its user friendly interface allows beginners to update a WordPress website after just a few minutes of tuition. For me, that is the real power of WordPress.

Good luck,
Kevin

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