What is an Explainer Video?

It is critical to distinguish your message from everyone else, with a lot of new ideas and innovative content generated every minute on the internet. Recently, explainer videos are becoming hugely popular amongst well established and startup businesses equally.

What is an explainer video?

An explainer video is usually a 1-2 minute video used to introduce a new product or company, and a number of questions that are fundamental should be answered by it. It explains what problem the product or service is attempting to solve, and how the viewer will benefit by using the product or service. Sometimes, these videos are distributed even before the product or service is available for purchase. It’s used to pique the viewer’s interest, and be educational and clear without taking up a lot of time. We recently created an explainer video for Invessence, an online investment company that simplifies the investing process. Watch how the video we made for them both explains what they offer and how it pique’s the viewers interest to learn more.

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Why use an explainer video?

Explainer videos have several advantages over traditional text explanations and descriptions. To begin with, videos are considerably more engaging than merely using text. Imagine what a minute of video is worth, if a picture is worth a thousand words? Because of high speed connections and vast amounts of content, users are   impatient and unwilling to stay on any one page for a long time. If they are not engaged in those 8 seconds the average user has an attention span of around 8 seconds, they’ll move on to the following site without delay. A well-made explainer video consolidates all the significant details into one spot in a minute or two.

Having a good explainer video may also increase the chances of your product or service being covered in other media. Reporters routinely need to sift through endless amounts of stuff; you are helped by an explainer video in this aspect in three ways. First, the video format provides you with an advantage in becoming noticed over the other materials sent in. The reporters will desire to report on your company because your informative video will make it less work in their opinion. Your explainer video will eliminate the chance of your audience getting the wrong message.

Additional Uses

The sky is the limit with animated explainer videos. Besides budget limitations, you are really only limited to what your imagination can conceive. I have seen these videos used for many uses including a live phone demo for inbound sales, to demonstrate all around quality, in webinars, employee training videos and even personal use. The most recent explainer video I created was actually for mom, in lieu of a mothers day card. It’s way cooler than a hallmark card and unlike flowers it will last forever.

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Contact Creative Click Media Today to Learn More About this Powerful Form of Online Marketing

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About
Keyword-cruncher, customer-collector and web designer extraordinaire. Adam is the Founder of Creative Click Media. If he's not in front of the computer marketing your business, he's playing with his son, Miles. Tweet him at @AdamBinder_

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