Some are calling it “the most anticipated algorithm update in Google’s history.” Others are calling it the latest victory in the war against internet spam. But at Google, they’re just calling it Penguin 3.0.
What is Penguin 3.0?
It’s the newest version of the long running Penguin anti-spam filter which Google has been using to filter its search results since April, 2012. This newest version of Penguin represents the program’s sixth reiteration, and this update is cracking down on spammers and sites that violate Google terms of linking in a big way.
How Will Penguin Effect Me?
As long as your website isn’t involved in any shady or uncouth marketing tactics, you should see no ill effect from this newest update. But as we all know, the wold of ‘should’ and the world of ‘is’ are very different places. For example, a site that posts spammy links is well aware that they are in violation of Google’s terms, and as such should not be surprised when this newest algorithm change penalizes them for these practices. On the other hand, a website owner who hires a marketing company that then, without the owner’s knowledge, promotes the site via unscrupulous means, may be quite shocked to see their site dropped from the first page of Google to the tenth.
How Will I Know If Penguin Effected My Site?
The easiest way to check whether the Google Penguin update has effected your search result ranking, and to what extent, is to search for your website on Google. Enter your site’s SEO keywords into Google and see if your site has seen a rise or a drop in it’s ranking. Another great way to see how your site is ranking under the new filtering algorithm is to have an SEO audit run on your site. This will tell you exactly what ranking your site is receiving based on certain SEO keywords.
How Do I Run An SEO Audit?
You click on this link. Creative Click Media offers a free, single page SEO audit that can provide a brief insight into the ‘ranking preference’ Google is giving your page. While this ‘snap-shot’ can give you a general impression of what effect, if any, the newest Penguin update is having on your search ranking, it does not provide a full picture. For that, consider having a full website SEO audit run on your site. While this process is, sadly, not free, it does provide priceless metrics on the overall well-being of your site, and can help you readjust and rectify those functions of your site that are negatively effecting your ranking.
Don’t Fear The Penguin
While this newest Google Penguin update is sure to make waves and cause a shuffling of the deck as far as search results are concerned, those websites that hold to a principal of above-the-board, white hat SEO tactics should not see their sites negatively effected by this change. For a brief look into how Penguin has effected you and your site, click here for a FREE single-page SEO audit.