Search Engine Optimization; Get Oogled on Google

Internet search engines are the directories of the world. The digital Almanacs of Everything. Everyday, billions (yes billions) of search requests filter through sites like Bing, Yahoo, Ask.com, and the current champ of the search engines, Google. In 2013, internet users turned to Google nearly 6 billions times a day to find recipes, get directions, check movie times, make purchases, and research businesses. That’s an astronomical number – equivalent to one web search for every man woman and child on this planet, every day!

Here’s another staggering figure; the number of search engine users who go past the first page of a search result – less than 10%. A business or organization that doesn’t show up on page one is missing out on tons of exposure. A business or organization that shows up on page 10 is nearly invisible.

The implications are clear, that first page is prime internet real-estate. The digital equivalent of a 100 ft. billboard in Times Square.

 

So how does a website land on that coveted first page? What is the metric that determines the order of placement? And most importantly for the owners of these sites, what can be done to influence this metric?

The answer is SEO, or Search Engine Optimization. Search Engine Optimization is the process of generating ‘natural’ or ‘organic’ traffic to a website and works on the principal that not all websites are created equally. While the strategies and processes of SEO are constantly changing and evolving to keep pace with developments in search engine technology, here’s the basics of how it works. All of the primary search engines, from Google to Bing, utilize primary search results. Primary search results determine how and in what order web pages, videos, or local listings are shown and ranked based on what the search engine considers most relevant to users. Many factors can influence the priority given to different sites including content, encoded images, videos, geographical information, and a host of other variables.

Search Engine Optimization works to align the content, coding, and functions of a website with the criteria of each search engine’s primary search results algorithms. These criteria and algorithms are different among all search engines and are subject to frequent changes. For example, a website that is on the second page of a Bing search result may be on the fourth page of a Google search result. A site that shows up at the top of the first page may find itself lost on the 23rd after an algorithm update. For these reasons, proper Search Engine Optimization is not a one time effort, but rather an on-going and hands-on endeavor.

search engine optimization

The only alternative to Search Engine Optimization for getting to the front page of a web search is through paid advertising. Search engines like Google offer paid advertising spots on their results pages, but these ads are often less effective than good a SEO for generating traffic. Click through rates for Google ads are only 2%, with an even lower conversion rate. Organic traffic is always likely to be more receptive that manufactured traffic. The goal of SEO, while similar to that of advertising, works on a different principal. The goal is not to find your customers, but to make sure they find you.

While most skilled webmasters build their sites with SEO in mind, a failure to stay on top of Search Engine Optimization efforts can reverse any hard work on their part. Enlisting the help of an SEO specialist can go along way ensuring a steady flow of traffic to your website and improving your bottom line.

So what page of Google does your website show up on?

And what are you going to do about it?

 

 

About
Keyword-cruncher, customer-collector and web designer extraordinaire. Adam is the Founder of Creative Click Media. If he's not in front of the computer marketing your business, he's playing with his son, Miles. Tweet him at @AdamBinder_
Showing 8 comments
  • Ravi Chahar
    Reply

    Hi Adam,

    SEO is a great stuff to concentrate for bloggers.
    There are millions of blogs then how can anyone boost up his/her blog. The only answer is SEO.
    If any blog has it’s best SEO then no one can stop that to come in Google first page.
    For beginners it’s hard to know about SEO. It takes time ti know more about search engine optimization.

    Great post indeed.:)

    Have a nice weekend.:)

    ~Ravi

  • Adam Binder
    Reply

    Ravi,

    Thanks for stopping by and taking the time to read my post. SEO is incredibly vital to the survival of any website or blog these days. I think now more people are becoming aware of that, but there are still many who haven’t realized just how critical SEO can be to their bottom line. I’m glad you found this useful.

    Have a great weekend!

    Adam

  • Sherman Smith
    Reply

    Hey Adam,

    I like how you explain what SEO is and how it can help you get you to the first page of Google. There are a lot of bloggers who don’t use SEO, but still get a lot of traffic going to them.

    The one reason why is because of all the engagement that’s going on within their blog. Search Engines love this, and the more action that’s going on your blog, the more likely the search engines will push you up the ranks.

    Using paid advertising can help. A couple of years ago I used PPC and was getting leads everyday, but times have changed. I see the advertisements on facebook looks a lot more promising. Now there are ads that appear in your feed. I haven’t found out what software they’re using, but I see that it’s targeted from my point of view.

    But I see SEO as being the icing on the cake when it comes to blogging. It’s still relevant today as it was 4 years ago. It may not be as strong, but still worth adding within your blog!

    Thanks for sharing and I hope you’re having a great week!

    • Adam Binder
      Reply

      Hey Sherman,

      Facebook ads are indeed a great way to drive traffic and engagement. I was not very happy a few months back when I saw that my organic reach with Facebook was diminished but actually with paid ads I am able to hyper target people who will have interest in what I offer. So far the results have been amazing, although It hasn’t been flawless. It is amazing how just a minor tweak in a headline can change the outcome of a campaign.

      I still think SEO is as important as ever, especially for local businesses since most bloggers are driving traffic from many sources while the average local business relies heavily on search results for most of its traffic.

      Thanks for your comment. You also have a great week!

      Adam

  • Adrienne
    Reply

    Hey Adam,

    Luckily for me when I Google my name, four of my sites show up on the first page. Without being logged into Google, my Facebook account is outranking my blog but those are second and third positions so not bad.

    I know that SEO is important but I’m one of those rare 10% that will actually go all the way to the 10th page STILL looking for what I want since Google doesn’t always do a great job of finding the information I’m looking for.

    Thanks for explaining this because so many people still don’t quite grasp how this all works. It’s confusing at first until you finally get it.

    Hope you and Miles had a great fun weekend and happy new week.

    ~Adrienne

    • Adam Binder
      Reply

      Wow Adrienne, That’s great that your sites dominate the results like that. My guess is that you don’t have to work as hard at SEO as many others because you have such high engagement on your site, which was a fact mentioned by Sherman in the previous post.

      On occasion I will look to the second or third page but I usually find what I need before it gets that far. You must have a lot of patience or be searching for some top secret stuff if you are going that far 🙂

      I hope the weather is as nice by you as it is here in Jersey and that you enjoy every bit of it.

      Adam

  • Local SEO Helper
    Reply

    This article is spot on and a great introduction for new online marketers to the world of search engines and SEO. Good read!

    Local SEO, especially, is something for new site owners, or small business owners to focus on. Regional terms + keywords can allow for your some pretty great results.

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