With all of the information that the media is throwing at us everyday brands need a way to break through the clutter. It’s hard to grab someones attention with a huge block of text, and even when you capture your reader with creative rhetoric their mind will only retain 20% of what you read. People who are browsing the web and visiting your website want to be spoon fed information and having a video that they can just click on and watch is the perfect way to get your message through to them.
Online video marketing is a great way to capture someones attention and retain their interest, all while all while articulating the image of your brand. Before people trust your product or service they are going to have to trust you as a brand. Publishing online video advertisements are a great way to show people that you have a message worth listening to and a service that people can trust. Different ways you can gain a potential client or customers trust through video marketing are video testimonials form past satisfied customers, personal testimonials from the business owners or staff members, and even a visual demonstration of your product or service.
Utilizing online video marketing is a great way to generate leads and increase your reach and with modern advances it is a feasible option for even the newest of startups.