The holiday season is coming, and this means ramping up your internet marketing strategy to bring in those holidays sales. Whether you provide a service or a product, you can benefit from infusing your marketing strategy with some holiday cheer, and we’re going to share some of the best internet marketing tactics for the holiday season out there.
Why is the holiday season so important for business and marketing? One reason – it’s the time of year customers are most willing to spend.
According to a HubSpot survey done after the holiday season in 2014, customers are more willing than ever to bring their business online.
This holiday season, 45 percent of consumers say they plan to shop online. 49 percent of marketers have created and launched a holiday campaign before Halloween.
You’re not going to be able to ignore the holiday shopping crowd this season, and it’s not going to pay to wait until the last second. Start building your holiday marketing campaign before the holidays start this season.
For more information on how you can boost your internet marketing strategy this season, contact a leading internet marketing agency to start building your holiday marketing campaign today.
Check out some of our best tips for holiday season internet marketing, and drive more online business to your website this season.
Plan a free shipping campaign.
It’s the most beloved and recognizable offer on the block. You can fall back on this classic if you’re having a hard time coming up with a marketing campaign for the holidays.
For online retailers – shipping costs are the biggest challenge to customers deciding to make a purchase online as opposed to in a store elsewhere. Providing holiday shoppers with free shipping works wonders in enticing them to convert online, rather than to take their cash to a brick and mortar store.
Have some fun on social media.
The least buttoned-up face of your business should exist across your social media channels – it’s where you want to have some fun. Use major social platforms to get the word out about your business.
The holidays are so visual. With all of the different colors, lights and beloved characters, you should get visual with your holiday campaign no matter what type of business your running. Promote the campaign on social media and watch it grow.
Adjust your SEO strategy to include holiday search terms.
Include search terms like “holiday sale,” “free shipping,” and many others. Depending on your industry or service, you might want to get a little more specific, such as “holiday TV sale.”
Make adjustments in your blog posts and content, on page SEO and backlinks. Pay attention to what keywords currently drive the most traffic to your website, and nurture holiday version of those. In addition, the holidays are a great way to branch out in regards to your web traffic audience.
Online retailers, prepare for every type of shopper.
Knowing your customer is important for the holidays. Don’t waste your time on campaigns that won’t work for your type of customer. Depending on who you’re selling to, you might want to spend more time and resources on one type of advertising as opposed to another.
Online retailers need to prepare for everyone. While you may have an idea of who your target audience for your product is normally, during the holiday season, you have no idea who is purchasing for them – prepare for the masses.
Retargeting ads can be effective in addition to search ads.
These display banner advertisements across the web to users who have already visited your site in the recent past. These customers are more likely to convert, as they have already visited your site.
Not to mention – viewing the product you’ve been looking at in the corner of your eye on another website it a gentle reminder that it’s still there if you want it. Retargeting ads can go a long way in converting online sales.
Make friends online, and have them promote you.
Referral traffic will be powerful during the holidays. Promoting your business on other websites can boost your holiday sales, especially if you have deals that sell other company’s products. Partner with other websites or companies through local listings, niche websites or partners.
Contact a leading internet marketing agency to help you build these relationships before the holidays hit. They’ll help you optimize your campaign for the best return.
Consider investing in some paid advertising.
More people are searching the web for different products and services during the holidays. If you’re going to make an investment in paid ads, the holidays is the time to do so.
Google, Bing and Yahoo are three of the most popular places to put advertising funds.
Bump up the email marketing.
If you’re not competing in the inbox competition for the holidays, then you’re going to lose the holiday marketing game. Send out emails for each stage of the shipping process, for promotions and other business activities.
Promotions, newsletters and events are the best things to promote through email newsletters. Don’t forget to get visual when creating them! If you don’t have an in-house designer, considering using agency assistance to help in the creation of your email marketing campaigns.
Rack up the direct web hits.
The strength and exposure of your brand will affect how much direct traffic flows to your website. Branding, promotions and exclusive deals will bring traffic to your page.
All of these tactics together will help you increase direct hits to your website. The more visible you are with your holiday marketing campaigns, the more people will start directly searching for your website.
Remember, this is a major promotional opportunity.
The holidays are a major promotional opportunity, as customers expect to be bombarded with ads and campaigns while they are shopping. Flash sales are a great promotional tactic.
Also consider custom theming, promotional homepage graphics, promotional banner ads, late shopper and early shopping promotions. Build a good customer relationship by letting them know your shipping fulfillment dates.
Do you have a holiday marketing tactic that worked well in the past? Tweet us at @creativeclicknj, we’d love to hear about it.
Creative Click Media is a digital marketing agency that has helped hundreds of companies achieve success on the web. To find out how we boost your online presence with an awesome holiday marketing strategy, contact us.
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