The mobile device landscape is growing every single day.
With the excessive choices available to consumers it is getting harder and harder for business owners to keep their company website up to date as new devices are introduced.
If you are in charge of your company website, what should you do? Building a website for each screen size would be impractical and costly. Is your company’s website utilizing these varying screen sizes to your advantage? If not, a responsive website may be the best solution.
How often have you viewed a website on your smart phone only to have to do the annoying two finger zoom or having to scroll horizontally to see everything. A responsive website is designed so that the individual page elements respond differently when they are viewed on different sized devices. A responsive website will conform to whatever device screen size someone is viewing it on whether that be a desktop computer, tablet or smart phone. In addition, a responsive website provides other advantages as well.
Better User Experience
Instead of having to manually resize a website on a mobile device or constantly navigate by using a swiping motion, responsive websites bend, flex and resize to the frame provided, making the website easier to read and navigate on smaller mobile screens. No matter which way you rotate your device, portrait or landscape, the website will conform to fit the screen.[svpGlobalVideo v=3]
Responsive Website Design Improves SEO
Building separate desktop and mobile websites requires the use of duplicate content, which will hurt your SEO according to Google. By having one site across all platforms, this duplicate content is eliminated allowing everyone to access the same content on any device. In addition, a responsive website usually helps to reduce bounce rate because visitors enjoy the site more, which in turn is also good for SEO.
Having a responsive website ensures that any device that comes out in the future will be able to display your content correctly. This fact alone should put business owners at ease because having a responsive website will save them time, money and possibly frustration.
One Design to Fit Many Screens
At its most basic, a responsive website has just one website layout to fit many different screens. When designing a responsive website, there are many questions to consider. Is there room for a full menu? Probably not. So a hamburger icon, those three small lines that symbolize a navigation menu, with the menu either expanding below it or moving in from the side will work fine. Should I hide the sidebar on mobile or should I make it drop below the main content?
Our Approach to Responsive Website Design
Your website should be accessible on all devices. At Creative Click Media we have created hundreds of responsive websites in the past few years. Depending on the complexity of the design, the cost of taking a responsive approach can vary. We do not currently offer retro-fitting responsiveness to a website currently set at a fixed width. We only build or re-build a website from the ground up or from your new design. We recently revamped our responsive website with a new look and feel using Divi by Elegant Themes as a starting point. You can see in the image above just how nicely the responsive website design handles the different devices.
Responsive website design is not slowing down. With the preferred use of smartphones and tablets in the marketplace only increasing, web designers and developers should be building websites to match. Likewise, business owners shouldn’t underestimate the importance of building a site that is compatible on all platforms.