In today’s digital marketplace, it goes without saying that a business website is a necessity. Business owners often think that once their website is designed, the content is created and the site is launched, their work is done. However, digital marketing goes way beyond just building a website. There are multiple aspects to cultivating your business online and a business blog is among some of the most important. Some owners don’t see the value in content marketing for small business or don’t have the time to do it. This is unfortunate because a business blog, just like social media and SEO, is vital for building your online presence. According to FitSmallBusiness.com roughly 80% of online consumers spend half of their time researching products online. Companies who don’t blog, fail to expose their business to 8 out of 10 potential customers.
The Core of Content Marketing
While you may update your about page or product information occasionally, your website content is, for the most part, static. Successful content marketing for small business requires a strategy that revolves around regularly creating new content your audience will find valuable. If you’ve never written a business blog before, you may be wondering where to begin and what exactly is a business blog.
A blog is essentially a collection of informative or timely content that answers a question or solves a problem. Actively posting blogs on your website is a marketing technique to increase your online presence. It is important to keep your website fresh and current by featuring topics and information relative to your field. This will help increase search engine rankings, establish authority, drive website traffic and encourage audience engagement.
Incorporating a blog into your website will help boost your SEO performance. Google views sites with high quality current content more favorably. Each blog post added to your website is considered a new page. More pages mean more opportunities to achieve a higher search engine ranking. The higher your ranking, the better chance you have of your business showing up on page one of a search. As people rarely go past the first page or two of a search results, increasing your SEO performance is vital for driving traffic to your website. Anything that helps you to get noticed by potential customers, is worth the effort.
Driving traffic to your website is only part of the battle. The internet has drastically increased access to goods and services. While this is great for the consumer, it increases business competition and makes it more difficult to stand out from the crowd. Once people visit your site, you want them to hang out for a while and make return visits. In order to accomplish this, you need to give them a reason to stay. By consistently sharing relevant, useful and up-to-date information about your industry, you will establish yourself as an expert in your field. Your audience will consider you a credible and trustworthy source. Your blog will also help to humanize your company and connect with your customers, building brand loyalty.
Expand Your Audience
Blogging on your website creates a wealth of valuable and original content which can be shared on social media. This will extend your reach and provide the opportunity to attract a larger audience. Promoting and sharing your blog post on social media is a great way to elevate your social media presence and encourage people to visit your site. A well written blog that provides visitors with answers to their questions or a solution to their problem can prompt them to share your content, further extending your reach.
Content marketing for small business can provide recurring and lasting value by driving traffic and generating leads. According to Neil Patel’s blog on Quick Sprout, 70% of consumers learn about a company through its blog versus ads and 61% of consumers have made a purchase based on a blog post that they had read. Those statistics are a clear indication of how important a business blog can be to your overall marketing strategy.
Remember, when it comes to content marketing for small business, persistence pays off. You are not going to post a couple of blogs and suddenly gain a whole new audience. Establishing authority, building brand loyalty and expanding your audience takes time and is a constant effort. Hubspot’s State of inbound 2017 states that marketers who prioritize blogging are 13 times more likely to see positive ROI.
Content Marketing for Small Business
Despite understanding how blogging can impact their business, many business owners aren’t sure where to begin or simply don’t have the time. Because of this, content creation is one of the most commonly outsourced marketing activities. Since it takes a great amount of time and effort, it is best left to marketing professionals. Done right, a business blog will work hand in hand with your SEO and social media efforts to boost your online presence and move your business forward.
The Creative Click Media team can discover exactly what information your audience is searching for and our content marketing specialist will present it in an informative and engaging way. Whatever your content marketing needs are, the team here at Creative Click Media can handle them all in a creative and professional manner. Contact us for a consultation today.