Google has fought for many years to juggle several huge projects, but there are two messages in particular that they have strived to implant in the minds of the public – don’t be evil and don’t be boring.
Welp. The jury is kind of still out on evil, but if there is one thing for certain. Google is not boring. For those of you that somehow haven’t heard, Google has created a new parent company to be known as Alphabet.
Google is not going anywhere, Google will still be Google. Rest assured that you don’t have to alter your daily language from “Google it,” to “Alphabet it.” From what we know now, Alphabet will exist as solely a large management company for the projects that Google runs rather sporadically.
We have a lot of questions, and we’re sure that you do too. We answer them below as best as we can.
What exactly is Alphabet?
Google CEO and co-founder Larry Page explains in a blog post what exactly Alphabet is:
What is Alphabet? Alphabet is mostly a collection of companies. The largest of which, of course, is Google. This newer Google is a bit slimmed down, with the companies that are pretty far afield of our main Internet products contained in Alphabet instead. What do we mean by far afield? Good examples are our health efforts: Life Sciences (that works on the glucose-sensing contact lens), and Calico (focused on longevity). Fundamentally, we believe this allows us more management scale, as we can run things independently that aren’t very related.
So… the new company is just a collection of older companies? You got it.
The problem is that there really is no precedent for the type of mega-company that Google, Facebook, Apple and others are trying to become. They have several different focuses, and all exist under one umbrella.
Google is taking the first step to organize this type of mega-company, and their doing it with a parent company, Alphabet.
Why did Google do this?
Google did this because investors. Say it loud and clear.
For years, Page and his fellow co-founder Sergey Brin have had to move mountains to convince investors that its side projects aren’t hurting Google’s bottom line.
When you think of Google and its stability, you think about its search engine first, I’m sure. Maybe after that you think about YouTube and a few other rock solid internet projects that the company has brought to light over the last few years.
These are the safe investments that are destined to grow.
But over the years I’m sure you’ve heard of a couple of alternate Google projects that aren’t so reliable. For one, Calico is a project that Google started to try to extend the human lifespan. That’s a bit out of its realm of search engine expertise, although if there are any minds in the world that can do it, they probably reside at Google.
Nest is a smart-home division of the company. Fiber is an ultra-high-speed internet infrastructure project. Google X is the lab that incubates “moonshots” like solar-powered internet balloons and self-driving cars. Google Ventures and Google Capital are just a couple of related investment arms.
Wow. That’s a lot of companies and a lot of side projects that investors think are, well, distracting to say the least.
Google separated the companies to stop them from getting scared and selling their shares – that’s the bottom line.
Where did the name come from?
The name is actually kind of brilliant. It relates to the collection of letters that make up all languages, and it is the foundation from which we build everything.
Page talks about the new name below:
For Sergey and me this is a very exciting new chapter in the life of Google—the birth of Alphabet. We liked the name Alphabet because it means a collection of letters that represent language, one of humanity’s most important innovations, and is the core of how we index with Google search! We also like that it means alpha-bet (Alpha is investment return above benchmark), which we strive for! I should add that we are not intending for this to be a big consumer brand with related products—the whole point is that Alphabet companies should have independence and develop their own brands.
Now all of the Alphabet companies don’t have to stick hard and fast to the Google brand – that’s going to be interesting.
It also might be a bit messy, but that’s still to be determined.
What does this mean for your brand, business and your SEO?
As far as we can tell, at the moment it means absolutely nothing. As a business owner, however, you should be keeping a sharp eye on Google and its movements.
Part of the re-structuring means that Google is going to be a bit more focused on each of its individual projects. Most importantly – part of the reason Google restructured its organization was because investors wanted the corporation spending more time on search engine functionality and YouTube.
That probably means search engine functionality is going to change sometime in the near future.
So if you’re not up to date on your latest SEO strategy, get there now. It might be harder to do so in the coming months.
Here are a couple of tips that we suggest:
- Clean up the meta descriptions, title tags and alt tags on the back end of your website.
- Ensure all out-bound links and in-bound links are not broken.
- Make your website responsive.
- Incorporate important keywords into your copy.
- Create a plan to frequently update your website.
The whole world is watching Google as it changes. The Google search engine effects every website on the internet, including business, nonprofit organizations, and personal projects.
Are you ready for what’s coming next?
Creative Click Media is a digital marketing agency that has helped hundreds of companies achieve success on the web. To find out how we can boost your SEO strategy with quality, targeted content and mobile optimization, contact us.