The growth of the global economy is making it even harder for business’s to grow. It’s hard to get your business name out there when you’re in the face of so much competition on a global scale. If your business is a local New Jersey (NJ) business, it can be even harder to compete with other companies from other areas of the world.
There is one way you can help prevent being drowned out by all the noise – make your customers feel important.
When your customers feel like they’re important to you, they’ll stick around for longer and become a more long term business for you. The problem is that as a business owner, you’re a busy person. It’s hard to find the time to continuously speak with and nurture a wide audience while also performing all of the daily tasks necessary to run a business.
This is where digital marketing can help.
According to Business 2 Community, customers are taking notice of digital marketing tactics:
80 percent of consumers do “a lot” of online research for major purchase decisions, and 46 percent say they count on social media when making such choices.
A smart a strategic approach to digital marketing can help you stand out amongst the competition and give you a distinct advantage. Just keep some of these basic rules in mind: A hard sell doesn’t have a place in digital marketing, you should be constantly focused on the customer, and your approach should be very personal.
For more information on how you can make your customers feel important using digital marketing tactics, contact a leading digital marketing agency for more information about how web design, social media, content marketing and SEO can help boost interactions with an online audience.
For now, let’s focus on the basics. Below is an exploration of the three cardinal rules you should follow in a digital marketing plan.
Hard Selling in Digital Marketing Looks like Spam
For a small business, hard selling in the past wasn’t considered ‘spammy’ because more aggressive marketing was the norm. That’s not the case anymore. On the internet, the arena in which most of your digital marketing will probably take place, hard selling just looks like spam and isn’t content that an audience will want to interact with.
In short – people aren’t falling for slick ad campaigns anymore.
The marketing industry has a rule for this, as explained below by Entrepreneur:
20 percent of customers equal 80 percent of sales – this applies to every dimension of business.
What does this mean for you? It means you need to spend 80 percent of your time talking about your customers.
If you’re putting out content that looks like a desperate sales tactic, it’s not going to be well received and you’ll be wasting your precious time. The approach needs to be personal, and above all, valuable to your target audience. Start by viewing your target audience as a potential new best friend and then frame your digital marketing approach to suit that type of relationship.
Solve Your Customer’s Problems, or they’ll go Somewhere Else
Whatever product you sell or service you offer serves to solve some sort of problem for your target customer. The best way to get a customer’s attention is by solving a problem.
You can actually do this by talking about your product or service. Just keep in mind that ever video you create or blog post your write should essentially end up solving some sort of problem for that potential customer.
When you’re creating this content – target, target and target.
This this means you’re counting people out? According to Inc. Magazine, you’re wrong”
Targeting a specific market does not mean that you are excluding people who do not fit your criteria. Rather, target marketing allows you to focus your marketing dollars and brand message on a specific market that is more likely to buy from you than other markets.
Think about individuals and talk to the customers you already have. You may discover things about a typical customer that you wouldn’t have in the first place. This helps turn you into a source that customers can trust because you’re now a customer-oriented business, not a brand that spend all it’s time positioning oneself against a competitor.
You’re talking to Humans, so Act like It
If you’re thinking about starting a digital marketing campaign, you need to be on social media. It’s one of the best places to start conversation with potential customers, which becomes much easier when you’re tapping into communities that already exist.
If you’re goal is to start conversations, you should start on Twitter.
Don’t think that starting on Twitter means you’ll only reach the kids. Buffer reported differently:
The fastest growing demographic on Twitter is the 55–64 year age bracket. And that’s just the tip of the iceberg in terms of what’s changed.
The hashtags on Twitter make is easy to discover problems and conversations that your target community already has. There is one caveat – hard selling can’t happen here or your will automatically be marked as a spam account.
You have to build trust amongst your target community before you can attempt to make a sale to them through social media.
Creative Click Media is a digital marketing agency that has helped hundreds of companies achieve success on the web. To find out how we boost your online presence with a digital marketing strategy, contact us.
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