Why you should be using Email Newsletters to grow your business


Email newsletters are one of the easiest ways to stay in touch with existing clients and reach out to new ones. Thankfully you no longer have to mail countless paper newsletters to addresses around the globe. Simply send email newsletters to current and prospect clients worldwide with a few clicks of a mouse.

Mailing lists, postage and printing costs made newsletters an unattainable goal for many new upstarts. Sending email newsletters is an affordable, effective way for small businesses to get the word out about their products and services. Unlike snail mail, Email marketing  is affordable to everyone.

Sending an email newsletter reminds people your business is around and ready to help. By offering useful content in your newsletters, you can create an atmosphere where people look forward to reading your messages. Get to know your target market and what they want. Answer their questions and concerns through informative articles. Provide unique updates they won’t find anywhere else and you will become a valuable resource where people look for the latest news.

Email newsletters of value make your readers want to share them with their friends and business associates. Ease of sharing make email newsletters an even more profitable marketing tool. Sharing email newsletters is much easier than sharing printed advertisements. In just a few seconds, readers can forward your email newsletters to their connections who become your prospective clients. Often printed marketing materials never go further than the intended recipient and may even hit the garbage can before anyone else can see them.

Another reason your content must be enriching and helpful is that newsletters  with questionable content may wind up in garbage email boxes. A valuable email newsletter is more likely to land in the in-box of the people you want to receive it.  Up to date, relevant content is what makes people want to open your email newsletter and really read it. Include links to valuable information so they can go right to what they want.

If you aren’t sending an email newsletter to your current clients, you’re missing a golden opportunity to gather email addresses, network and make new connections. You don’t need to be an advertising genius or fantastic writer to produce an outstanding newsletter.

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