Animated Videos Explain Your Business
You’ve probably seen one of those already. Remember those not-so-pretty whiteboard sketches your science professor made to explain a complex process or show connections between various items? Well, a typical explainer video does that, too, but it is also pleasant to watch. In an animated explainer video, 2-D animations give your viewers the desired information in a fun and entertaining way. Whiteboard explainer videos are a fun way of delivering crucial information to your website visitors about your products or services. The way these videos work can help convert your visitor from a prospect to a client, and here are the six main reasons it happens.
1. Visual Messages Stick
Visual communication is preferred for delivering information because the human mind is more attuned to visual information. In fact, science tells us the sense of sight is our primary source of information, as our mind receives over 80% of all information through our eyes. Another thing about visual messages that people love is they take very little time to consume when compared to written messages. So, the messages you deliver to your visitors using explainer videos will stick much longer than any amount of excellent copy written on your pages, and you’ll be able to do it in less time. Simply put, animated videos will help you communicate better and more effectively with the people visiting your website.
2. Explain Your Business & Increase Sales
This is also one of the most important reasons animated videos are taking the marketing world by storm. Animated videos allow you to explain your business or idea better and with more precision since their is no chance of a prerecorded video saying the wrong thing. Let’s say you’re an innovative online investment firm, and your visitors are small business owners; you can have your animated video show exactly how your service can make their lives easier by simplifying the investment process and improve their bottom line. This will lead to increased engagement and also add weight to their purchase decision for your service.
3. Engage Your Audiences
The most interesting thing about animated explainer videos is they work like a story, and the thing about stories is they keep us hooked. With animated videos, you use characters and scenes and show your viewers what happens in those many seemingly ordinary situations. In other words, your viewers will actually be looking forward to see each scene getting completed on the screen. You will be able to deliver all the information you want to share in a medium that leaves a lasting impression on your visitors’ minds and may even make them click through to your order form.
4. Build Trust With Your Audience
Animated videos also let you deliver a clear message through to your viewers – that you are an expert in your field. When you draw their problems out and discuss the situations they could be stuck in, the first impression your viewers get is you understand their problem. It also means they find it easy to trust the solutions you provide. Seeing their own problems presented with accuracy will certainly get your visitors attention, since this is the first and foremost quality visitors seek in the website they visit. Your animated videos can explain how you truly understand their problem and lead to higher probability of their conversion. Watch the video we created for Acclaimed New Jersey Dentist Ron Rotem to see how animation paired with still photos makes for an extremely professional presentation of services.