10

Marketing

MUST HAVES 

Build a Responsive, Modern Website

85% of consumers do online research before making a purchase.  Having a functional, sleek and fast website is essential for capturing these customers.

Optimize For Mobile

Around HALF of internet searches are conducted on mobile devices! Making your site mobile friendly makes sure you don't miss out on all of these opportunities.

Develop A Content Strategy

Providing customers with regular, quality content is  essential to establishing brand loyalty. Stay relevant!

Use HARO

HARO is a website that connects industry leaders with journalists, giving business owners publicity, and giving journalists the credible information they need.

Build A Social Media Presence

58% of the world’s population uses social media. Having a strong digital presence will do wonders for your business. 

Establish A Target Market

Understanding your target market will help you better understand your customer, what they are looking for, and which marketing tactics they may respond to.

The Four P's of Marketing

You need a marketing plan to determine how to best reach your target audience. Your marketing plan will need to cover "The Four P's"

The Four P's of Marketing

Product  Name, Design, Branding, Packaging Price Retail price, Payment Period, Credit Terms

The Four P's of Marketing

Place  Locations, Channels, Inventory, Distribution

Promotion  Advertising, Sales Promotion, Coupons, Discounts, PR

Build An Email List

Let customers know that signing up for regular emails will ensure that they’ll receive member-only discounts and offers, and to be the first to know about new company happenings.

Network With Professionals

Your local Chamber of Commerce and State business associations hold connectivity events for young professionals, seasoned industry leaders, and everyone in between. 

Get Listed in Directories

Your business name, location, and contact information should all be easily accessible.

Directory Listings

Digital directories like Google My Business are useful resources to provide your business information to people who may not reside in your location.

Need more help building an effective marketing strategy? 

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