Marketing Must Haves

10 Marketing MUST HAVES

[{"selector":"#anim-3a96160d-65d9-4c9a-8203-d4fdcedf5426","keyframes":{"transform":["translate3d(0px, -110%, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"direction":"normal","duration":800,"easing":"cubic-bezier(0.19, 1, 0.22, 1)","fill":"both"}] [{"selector":"#anim-c140f070-6d91-4335-82a4-cb0e0a0ca2b5","keyframes":{"transform":["rotate(-360deg) translate3d(0px, -20px, 0) rotate(360deg)","rotate(-360deg) translate3d(0px, 0px, 0) rotate(360deg)"]},"delay":800,"direction":"normal","duration":800,"easing":"cubic-bezier(0.77, 0, 0.175, 1)","fill":"both"}] [{"selector":"#anim-96f65967-d6a3-4782-b07b-9f87ae2310fc","keyframes":{"opacity":[0,1]},"delay":1101,"direction":"normal","duration":500,"easing":"linear","fill":"both"}] Build a Responsive, Modern Website 85% of consumers do online research before making a purchase. Having a functional, sleek and fast website is essential for capturing these customers.

[{"selector":"#anim-644e803b-f49c-4663-9153-84816b0ae88d","keyframes":{"transform":["translate3d(0px, -110%, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"direction":"normal","duration":800,"easing":"cubic-bezier(0.19, 1, 0.22, 1)","fill":"both"}] [{"selector":"#anim-c7b3deb5-8581-4563-ba92-5d56aaccf6a9","keyframes":{"transform":["translate3d(0px, -20px, 0)","translate3d(0px, 0px, 0)"]},"delay":800,"direction":"normal","duration":800,"easing":"cubic-bezier(0.77, 0, 0.175, 1)","fill":"both"}] [{"selector":"#anim-a11e5b87-b412-40b2-acad-4b629c2c7905","keyframes":{"opacity":[0,1]},"delay":1101,"direction":"normal","duration":500,"easing":"linear","fill":"both"}] Optimize For Mobile Around HALF of internet searches are conducted on mobile devices! Making your site mobile friendly makes sure you don't miss out on all of these opportunities.

[{"selector":"#anim-2f0c9af6-e365-4aaf-bc25-38f969b32e16","keyframes":{"transform":["translate3d(0px, -110%, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"direction":"normal","duration":800,"easing":"cubic-bezier(0.19, 1, 0.22, 1)","fill":"both"}] [{"selector":"#anim-622965ff-6967-4378-b65d-00e71f5d7e15","keyframes":{"transform":["translate3d(0px, -20px, 0)","translate3d(0px, 0px, 0)"]},"delay":800,"direction":"normal","duration":800,"easing":"cubic-bezier(0.77, 0, 0.175, 1)","fill":"both"}] [{"selector":"#anim-07be561e-6449-462d-8ab1-9b7e9673ee4c","keyframes":{"opacity":[0,1]},"delay":1101,"direction":"normal","duration":500,"easing":"linear","fill":"both"}] [{"selector":"#anim-8ef344d5-c40a-46f8-840f-1e1e68fba8f6","keyframes":{"transform":["translate3d(93.51852%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-722d1bdf-2422-4bf6-93e6-46503b45b7f9","keyframes":[{"transform":"rotateZ(360deg)"},{"transform":"rotateZ(0deg)"}],"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Develop A Content Strategy Providing customers with regular, quality content is essential to establishing brand loyalty. Stay relevant!

[{"selector":"#anim-98fc53b2-3cca-41d7-afab-3032e98acbc9","keyframes":{"transform":["translate3d(0px, -110%, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"direction":"normal","duration":800,"easing":"cubic-bezier(0.19, 1, 0.22, 1)","fill":"both"}] [{"selector":"#anim-1128c909-1295-48f3-8794-14226658bbd1","keyframes":{"transform":["translate3d(0px, -20px, 0)","translate3d(0px, 0px, 0)"]},"delay":800,"direction":"normal","duration":800,"easing":"cubic-bezier(0.77, 0, 0.175, 1)","fill":"both"}] [{"selector":"#anim-429b6e87-794d-4ea5-8daa-9b2c37b773c8","keyframes":{"opacity":[0,1]},"delay":1101,"direction":"normal","duration":500,"easing":"linear","fill":"both"}] [{"selector":"#anim-0d6910f1-c59b-4ce9-9c22-75ed2363fb75","keyframes":[{"transform":"scale(1)","offset":0},{"transform":"scale(0.95)","offset":0.25},{"transform":"scale(1.05)","offset":0.75},{"transform":"scale(1)","offset":1}],"delay":0,"duration":600,"easing":"cubic-bezier(0.3, 0.0, 0.0, 1)","fill":"both","iterations":1}] [{"selector":"#anim-6a17931a-39e0-4c96-9070-025bed4881e9","keyframes":[{"transform":"scale(1)","offset":0},{"transform":"scale(0.95)","offset":0.25},{"transform":"scale(1.05)","offset":0.75},{"transform":"scale(1)","offset":1}],"delay":0,"duration":600,"easing":"cubic-bezier(0.3, 0.0, 0.0, 1)","fill":"both","iterations":1}] Use HARO HARO is a website that connects industry leaders with journalists, giving business owners publicity, and giving journalists the credible information they need.

[{"selector":"#anim-000e7100-711f-4fed-ad5b-54e68832f474","keyframes":{"transform":["translate3d(0px, -110%, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"direction":"normal","duration":800,"easing":"cubic-bezier(0.19, 1, 0.22, 1)","fill":"both"}] [{"selector":"#anim-d5c48a1b-78b0-455d-ab82-84a248c38e22","keyframes":{"transform":["translate3d(0px, -20px, 0)","translate3d(0px, 0px, 0)"]},"delay":800,"direction":"normal","duration":800,"easing":"cubic-bezier(0.77, 0, 0.175, 1)","fill":"both"}] [{"selector":"#anim-3a8aa46a-6beb-4ab4-bcd9-173c5cb98331","keyframes":{"opacity":[0,1]},"delay":1101,"direction":"normal","duration":500,"easing":"linear","fill":"both"}] [{"selector":"#anim-1ef2ed41-4eef-4834-8fe8-1e067c902f4f","keyframes":{"transform":["translate3d(80.38674%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Build A Social Media Presence 58% of the world’s population uses social media. Having a strong digital presence will do wonders for your business.

[{"selector":"#anim-5bc77f94-8879-4611-8968-b541df01e1d3","keyframes":{"transform":["translate3d(0px, -110%, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"direction":"normal","duration":800,"easing":"cubic-bezier(0.19, 1, 0.22, 1)","fill":"both"}] [{"selector":"#anim-5a53953d-cab5-494c-b1fb-5d24a8b56f98","keyframes":{"transform":["translate3d(0px, -20px, 0)","translate3d(0px, 0px, 0)"]},"delay":800,"direction":"normal","duration":800,"easing":"cubic-bezier(0.77, 0, 0.175, 1)","fill":"both"}] [{"selector":"#anim-66427619-47ee-4eb6-9212-4adc85b42a91","keyframes":{"opacity":[0,1]},"delay":1101,"direction":"normal","duration":500,"easing":"linear","fill":"both"}] [{"selector":"#anim-3d862940-b104-466f-b574-11151b1b7b81","keyframes":{"transform":["translate3d(0px, 95.85289%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Establish A Target Market Understanding your target market will help you better understand your customer, what they are looking for, and which marketing tactics they may respond to.

[{"selector":"#anim-c544ad9d-183c-4c2c-8f5b-31435f891110","keyframes":{"transform":["translate3d(0px, -110%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"direction":"normal","duration":800,"easing":"cubic-bezier(0.19, 1, 0.22, 1)","fill":"both"}] [{"selector":"#anim-edc0b536-6629-446f-8cde-0914be1b1470","keyframes":{"transform":["translate3d(0px, 170.55553%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] The Four P's of Marketing You need a marketing plan to determine how to best reach your target audience. Your marketing plan will need to cover "The Four P's"

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[{"selector":"#anim-587318f0-43e1-42e0-860b-cce4e9fd1f4b","keyframes":{"transform":["translate3d(0px, -110%, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"direction":"normal","duration":800,"easing":"cubic-bezier(0.19, 1, 0.22, 1)","fill":"both"}] [{"selector":"#anim-f9e1ee45-ecf4-4287-9f7c-04402774f3f5","keyframes":{"transform":["translate3d(-113.60947%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9bf8568b-7611-4f2a-82d4-79b0138829ed","keyframes":[{"transform":"rotateZ(-360deg)"},{"transform":"rotateZ(0deg)"}],"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-9f09b788-754e-44fe-9d9d-3c0e4fb6eebb","keyframes":{"transform":["translate3d(-114.73355%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4a5f36b3-4912-4b20-8bbe-02e9a5d0d6b7","keyframes":[{"transform":"rotateZ(-360deg)"},{"transform":"rotateZ(0deg)"}],"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-f22a2bad-03a2-498b-80f8-a61b09051e44","keyframes":{"transform":["translate3d(143.94903%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8eb07a05-d128-4ea0-a6a5-86fd63c699eb","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fd49ec43-b23f-4149-9e8e-6e72556b45ff","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-3bb676b6-c384-4489-b54e-497a7c0cdcbb","keyframes":{"transform":["translate3d(152.10528%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2be3e781-ce8b-4d80-8351-f7a106b7042c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f1b84905-9431-4a26-afe1-c7ba2087b68f","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] The Four P's of Marketing Place Locations, Channels, Inventory, Distribution Promotion Advertising, Sales Promotion, Coupons, Discounts, PR

[{"selector":"#anim-cfe41dcd-580f-4672-9534-4d43054a6f4e","keyframes":{"transform":["translate3d(0px, -110%, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"direction":"normal","duration":800,"easing":"cubic-bezier(0.19, 1, 0.22, 1)","fill":"both"}] [{"selector":"#anim-a6f6d5da-a843-457d-9fc2-2020f819f712","keyframes":{"transform":["translate3d(0px, -20px, 0)","translate3d(0px, 0px, 0)"]},"delay":800,"direction":"normal","duration":800,"easing":"cubic-bezier(0.77, 0, 0.175, 1)","fill":"both"}] [{"selector":"#anim-5b98c77d-db8d-48f9-9c33-bbfb8f4705eb","keyframes":{"opacity":[0,1]},"delay":1101,"direction":"normal","duration":500,"easing":"linear","fill":"both"}] [{"selector":"#anim-fbbc0ec0-f610-4870-ac1d-811e5181ccbb","keyframes":{"transform":["translate3d(107.22222%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7fb4f37f-9ff0-4aa4-90e6-b119dd2cfde1","keyframes":[{"transform":"rotateZ(360deg)"},{"transform":"rotateZ(0deg)"}],"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Build An Email List Let customers know that signing up for regular emails will ensure that they’ll receive member-only discounts and offers, and to be the first to know about new company happenings.

[{"selector":"#anim-cce16120-c18a-427f-a714-e5b94118c0bb","keyframes":{"transform":["translate3d(0px, -110%, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"direction":"normal","duration":800,"easing":"cubic-bezier(0.19, 1, 0.22, 1)","fill":"both"}] [{"selector":"#anim-0bbc1df0-69b9-4c4f-aeaf-bd8d957170e7","keyframes":{"transform":["translate3d(0px, -20px, 0)","translate3d(0px, 0px, 0)"]},"delay":800,"direction":"normal","duration":800,"easing":"cubic-bezier(0.77, 0, 0.175, 1)","fill":"both"}] [{"selector":"#anim-a40a3329-55e9-4369-a74e-4121a7c1d6ed","keyframes":{"opacity":[0,1]},"delay":1101,"direction":"normal","duration":500,"easing":"linear","fill":"both"}] [{"selector":"#anim-a3009ed2-d906-4379-91b6-4cb73c535522","keyframes":{"transform":["translate3d(88.13264%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-33e614f5-1e4b-4e59-994d-8743759b62e9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6359d455-e654-444f-a939-4470c59e9ad9","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Network With Professionals Your local Chamber of Commerce and State business associations hold connectivity events for young professionals, seasoned industry leaders, and everyone in between.

[{"selector":"#anim-563185c5-26a6-48c8-ab5b-8cb2bdefb04f","keyframes":{"transform":["translate3d(0px, -110%, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"direction":"normal","duration":800,"easing":"cubic-bezier(0.19, 1, 0.22, 1)","fill":"both"}] [{"selector":"#anim-68477eea-f364-413e-85e9-ec9685219a87","keyframes":{"transform":["translate3d(0px, -20px, 0)","translate3d(0px, 0px, 0)"]},"delay":800,"direction":"normal","duration":800,"easing":"cubic-bezier(0.77, 0, 0.175, 1)","fill":"both"}] [{"selector":"#anim-3bf492bf-5e6e-482c-98a2-dbd7508c76cc","keyframes":{"opacity":[0,1]},"delay":1101,"direction":"normal","duration":500,"easing":"linear","fill":"both"}] [{"selector":"#anim-a3ecf989-d1a1-4792-83fc-a7a40116e345","keyframes":{"transform":["translate3d(104.15094%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a5c64184-2535-4946-a9ea-ab45865ce787","keyframes":[{"transform":"rotateZ(360deg)"},{"transform":"rotateZ(0deg)"}],"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Get Listed in Directories Your business name, location, and contact information should all be easily accessible.

[{"selector":"#anim-b1525a10-f993-4950-989e-a7f1c794b955","keyframes":{"transform":["translate3d(0px, -110%, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"direction":"normal","duration":800,"easing":"cubic-bezier(0.19, 1, 0.22, 1)","fill":"both"}] [{"selector":"#anim-90d8db57-219c-489a-af3b-12f6852423be","keyframes":{"transform":["translate3d(0px, -20px, 0)","translate3d(0px, 0px, 0)"]},"delay":800,"direction":"normal","duration":800,"easing":"cubic-bezier(0.77, 0, 0.175, 1)","fill":"both"}] [{"selector":"#anim-764f42df-151c-4801-8509-b8963d1e47c9","keyframes":{"opacity":[0,1]},"delay":1101,"direction":"normal","duration":500,"easing":"linear","fill":"both"}] [{"selector":"#anim-57c23abb-8ed2-4421-97e7-b68e2107ea58","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6cb20bc2-3d33-4eb4-ba05-d2fa5771f094","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3950d30e-bed8-4623-ba06-42d7f91a9e13","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Directory Listings Digital directories like Google My Business are useful resources to provide your business information to people who may not reside in your location.

[{"selector":"#anim-31d8e7d5-8999-4fdb-8362-aa8db5d20bf6","keyframes":[{"offset":0,"transform":"translate3d(0, -268.99538%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -75.64150085600001%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -25.715958328000003%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -9.656934142%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -4.196327928%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":1600,"fill":"both"}] [{"selector":"#anim-479143ca-f3f8-48ee-a5dd-c08495fd802e","keyframes":{"transform":["translate3d(0px, 221.74610%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Need more help building an effective marketing strategy? Swipe up