Think of a web design firm as your marketing partner. The website it designs for your business will play an integral role in your company achieving its online marketing goals. Whether having a website designed brand new for the first time or redesigning an existing one, the hiring decision you make will dictate your website success.
With so many options of web design companies, both online and local, it can become overwhelming determining which one is the right fit for your business. But actually, the best approach is to use a thorough hiring process. Just like hiring a new employee, choosing a web design firm takes interviewing, reviewing performance results, requesting a portfolio of their work and checking references.
To help you with your interviewing preparations, here are 10 essential questions to ask before hiring a web design company. The initial consultation also gives the company a chance to ask questions and get to know your business, your target audience and the objectives for the website so it can apply its expertise in developing a plan to help you achieve your online business goals.
Once you do your due diligence, the answer will become clear as to which website design firm to entrust the success of your business to with this all-important website design project.
Most website design teams will offer graphic design, marketing, and copywriting services. These break down more specifically to SEO optimization and social media marketing as well. Be sure that your website designer is fluent in your brand and provides consistency in word and image across the entire website. Depending on the client, certain aspects of web design may be more important to focus on. Make sure you choose a team who is truly an expert in this particular area.
Communication with your website design team is key throughout the design and production process. Teams are looking to stick to your vision, while adding in their own spin of creativity. Some website designers may work independently, while others may have a team of graphic designers, writers, and programmers to add personal specialties and to speed up the design process. It’s important to know upfront who you will be speaking with primarily and whether they are capable of relaying a comprehensive list of information about the website to you.
Know what to expect. Make sure to review the portfolio of your website design team. Get an idea of their writing and graphic style, and what kind of quality to expect with your particular budget. It’s encouraged to reach out to previous customers as well to get a feel for quality and speed of work as well as how easy they are to work with.
Your website design team should be experienced in more than just design because without words, the images and graphics carry a lot less meaning. Offering content that is intelligently written and easy to understand will keep readers on your page, just as much as catchy headlines and detailed images will. Content is also an important element of SEO. Keywords included in your content will list your website even higher on Google search rankings.
Depending on the scale of your website, there are different expectations to have in regards to turnaround time. This should be discussed prior to any design of the website, so that both the team and the client are on the same page. Ensure open communication throughout the project in case unexpected changes occur and the website takes longer than initially expected.
It is advantageous to be able to view at least the basic graphics of the website as it is being built. This allows you to give feedback along the way, preventing any major changes at the end of the project. Some web design firms will go the extra mile and let you view and play with a working prototype, while others will leave you completely in the dark until the end. This is your product and you deserve to sell it just the way you want.
This is where communication with the team comes back into play. Speak up along the way about what images and content you like, and what you don’t, so that when the final design comes, an entire reconstruction isn’t necessary. Different website design teams have different policies regarding how many initial changes are included in the primary fee, and when new charges will be added for additional tweaks. Know what you are getting into ahead of time.
Although you have hired someone to design and produce your website for you, make sure you’re comfortable with the website yourself. Some teams allow you to make future updates and minor changes from your own website management system, while others will only permit the changes to be made by them and at an added expense. If you are anticipating any potential updates, make sure you know their policy. It’s also helpful to have access to the statistics of your website traffic. Be aware of how much this new website is helping business!
To effectively market your product or service, integrating SEO into your website is a top priority. It allows your website to be one of the top listed sites when customers are searching for what you offer online. Your website needs to be coded properly, follow the latest standards, and content must be optimized to ensure your website shows up when consumers search for the products and services you offer. Make sure to inquire whether SEO is a service offered by your website design team and if any initial SEO is included in the price of the website.
Policies vary widely from company to company. Some will allow clients to have their own domain name giving them ownership over the website and the hosting account. Others may not. Be sure to know this ahead of time, along with whether or not a continued price needs to be paid to keep the site up and running.
By asking these questions upfront, you can avoid the major pitfalls that cause many web design projects to go sour. Take extra time before moving forward with any web design project agreement, know the facts and ask the right questions. Your relationship with your web designer should last years, so be sure to take the time to do the due diligence before embarking on your new relationship.
Creative Click Media is a cutting edge digital marketing firm based in Central New Jersey. Our services which include website design, SEO, Social Media Marketing, Consulting, and Animated Video Production have helped hundreds of companies achieve success on the web, both in the United States as well as Internationally.
From its inception, Creative Click Media has focused on producing high quality websites, internet marketing and consulting services. We believe that a passion for innovation is key for creating digital strategies that generate ongoing success. As a result, we have quickly become one of the leading Internet marketing agencies in New Jersey.
Behind our ongoing pursuit of excellence is an important business philosophy based on the concept of mutual respect, accountability, responsibility, integrity and quality, as well as a commitment to maintaining healthy and mutually beneficial professional relationships.