Days are getting shorter, weather is getting colder, and 2014 is marching inexorably toward its conclusion. It’s been a big year for web designers, with plenty of new tools and features introduced to the digital sphere in which we ply our trade. Here at Creative Click Media, a New Jersey web design company, we’ve been following these developments closely.
We’ve seen mobile web usage skyrocket as smart phones and tablets become a part of everyday life. We’ve seen social media’s continued and meteoric rise reach staggering new heights. We’ve seen the very standard of what makes an effective website transformed as web designers find ever more ingenious ways to build and employ digital real estate.
But for all the changes to web design that took place over past year, 2015 is on track to change the rules in an even more dramatic fashion. What new web design trends will dominate in 2015? Let’s take a look…
The proliferation of web enabled mobile devices has lead to a huge jump in mobile web views. Web designer have had to find ways to adapt their designs to fit the smaller screens and unique characteristics of mobile devices. Responsive web design is the newest and most widely used of these adaptive measures. Responsive design allows your website to reconfigure the way it displays based on the device being used to view it. Responsive design has been growing in popularity and utilization over the past few years, but is expected to be solidified as the new standard for modern web design in 2015.
If there is a single word to describe the new direction of web design it would be this; seamless. Web designers are always looking for new ways to build crisp and modern looking sites, and clean, simple, elegant designs are the new expression of this ideal. Ghost buttons are a new design feature being implemented on many sites that takes the idea of seamlessness and applies to site navigation. Ghost buttons are ‘hollow’ link buttons that fill in or animate when you scroll your mouse over them. These buttons exude a sense of polish and high functionality that does not distract from other design elements.
Emphasis on Typography
Basic typography just doesn’t cut it anymore. As web design leans more and more into the realm of art and style, the font you choose has become an increasingly important aspect of your sites ‘image’. In the past, your choice of font was largely a matter of clarity and accessibility. In 2015, such decisions will be more about tone and appearance. Type kits that were once major expenses have gone down in price considerably, freeing web designers to be more creative in their typography and making the copy of new sites more compelling than ever.
Background Images and Video
No one wants to look a blank background. No one. The days of copy and images sitting on flat fields of empty space are well and truly over. Modern web visitors are looking to be entertained and engaged as much as they are looking to be informed and nothing says ‘boring’ like negative space. Large, vibrant, and beautiful image and video backgrounds grab a visitor by the synapses and keeps them on site. Expect to see a lot more active and artistic backgrounds in 2015.
In many ways, 2015 will be the year of video. Embedding videos on your website increases conversion rates, reduce bounce rates, and keeps visitors on your site for longer. And the benefits of video don’t end there. Google gives higher ranking to sites that contain video content than to sites with purely copy or text based content. Additionally, hosting videos is a great way to bolster your social media presence as video is the most shared content on social media.
New Year, New Rules
Many of these web design trends for 2015 have their genesis in 2014. 2015 will simply be the year they reach maturity. And as for what new, as yet unseen trends will emerge as the year goes on, who can say? What is certain, though, is that web design is an emergent and evolving art form and those professionals who make web design their trade are always looking for new an inventive ways to reinvent their work.
Here at New Jersey web design company, Creative Click Media, we are excited to see what the new year has in store.