Have you ever spent a painstaking amount of time cropping, editing and perfecting a photo for social media, only to open the app the next day to see your pristine post looking pixelated and distorted? It’s not you, it’s the ever-changing nature of social media. While it may seem like your social media feed has a vendetta against you (A photo that nice? Unacceptable!), the truth is that these platforms are constantly evolving.
Social media platforms update more often than any other digital marketing channel, often with at least one update per week. This means that keeping up with the latest image size requirements and guidelines can be a challenging task. Fortunately, we’re here to save the day with our handy dandy social media graphic sizes guide for 2024. Keep reading for the most up-to-date information on the image sizes you need to make sure your business’ social media posts stay picture-perfect in our fast-paced digital landscape.
2024 Facebook Graphic Dimensions
Facebook Timeline Photo Size: 1200 x 630 pixels
- Timeline photos must be 200 x 200 pixels at minimum.
- Images in a carousel post are best displayed at 1080 x 1080 pixels in a 1:1 ratio.
- Landscape-oriented photos display best on Facebook’s timeline.
Facebook Profile Photo Size: 176 x 176 pixels on desktop
- 196 x 196 pixels on smartphones.
- 36 x 36 pixels on feature phones.
- Facebook will display your profile photo as a circle, so make sure your subject is centered and well-framed within the circle to avoid any cropping.
- The upper 75% of your profile photo will overlap into your cover photo.
Facebook Cover Photo Size: 851 x 315 pixels
- 820 x 312 pixels on desktop.
- 640 x 360 pixels on smartphones.
- Your cover photo must be a minimum of 400 x 150 pixels.
- It will be left aligned with a full bleed at a 16:9 aspect ratio.
- Using a PNG file for cover photos containing text will provide the best display.
Facebook Stories Size: 1080 x 1920 pixels
- Your Facebook Story graphics will display full-screen at a 9:16 aspect ratio.
- Leave approximately 250 pixels on the top and bottom free of text so it is not obstructed by your profile photo or buttons.
- Always create your Stories in a vertical format, as this is how they are displayed on mobile devices.
2024 Instagram Graphic Dimensions
Instagram Feed Post & Ad Size:
- Landscape: 1080 x 566 pixels.
- Portrait: 1080 x 1350 pixels.
- Square: 1080 x 1080 pixels.
- The supported aspect ratios for feed posts are between 1.91:1 and 4:5. Any photos outside of that aspect ratio will be automatically cropped to fit.
- Instagram posts must be a minimum of 320 pixels. It will automatically size up any image smaller than 320 pixels, which can cause it to look pixelated.
Instagram Reels & Stories: 1080 x 1920 pixels
- Instagram reels and stories use a full-screen aspect ratio of 19:6.
- The maximum file size for stories and reels is 4GB.
- Similar to Facebook stories, leave some space blank at the top and bottom so ensure that your graphics are not obstructed by your profile photo or buttons.
2024 LinkedIn Graphic Dimensions
LinkedIn Blog Post Link Image Size: 1200 x 627 pixels
- LinkedIn can accommodate files up to 7680 x 4320 pixels, or 8MB.
LinkedIn Profile Photo Size: 400 x 400 pixels
- Your profile photo will typically appear as a thumbnail, so make sure it remains clear and recognizable even at a smaller size.
LinkedIn Cover Photo Size: 1128 x 191 pixels
- A portion of your profile photo will obstruct your cover photo on the lower left side. Be sure to keep all important text or graphic elements toward the center of your cover photo.
LinkedIn Ad Size:
- Sponsored Content Images: 1200 x 627 pixels.
- Sponsored Carousel Images: 1080 x 1080 pixels.
- Spotlight Ads: 100 x 100 pixels.
- Sponsored content images should maintain a 1.91:1 aspect ratio, while sponsored carousel images should maintain a 1:1 ratio.
- Use LinkedIn’s ad preview feature to see how your image will appear on different devices and platforms. This can help you make adjustments to optimize the visual appeal.
2024 TikTok Graphic Dimensions
TikTok Video Size: 1080 x 1920 pixels
- Stick to the vertical 9:16 aspect ratio for TikTok videos to ensure they fit perfectly on the platform and look great on both mobile devices and desktop.
- TikTok will cap video file sizes at 287.6MB for iOS devices and 72MB for Android devices.
TikTok Profile Photo Size: 200 x 200 pixels
- TikTok requires a minimum profile photo size of 20 x 20 pixels.
2024 X/Twitter Graphic Dimensions
X/Twitter Profile Photo Size: 400 x 400 pixels
- X/Twitter requires a minimum profile photo size of 200 x 200 pixels.
- Your profile photo will be displayed as a circle, so ensure that your subject is well-centered and framed within the circle to prevent any cropping.
X/Twitter In-Stream Size: 1600 x 900 pixels
X/Twitter Header Photo Size: 1500 x 500 pixels
- While Twitter doesn’t have strict aspect ratio requirements, aim for an aspect ratio of 3:1 for header photos to ensure optimal display across various devices and placements.
X/Twitter Single/Multi Image Size: 600 x 335 pixels
X/Twitter Ad Size:
- Square: 800 x 800 pixels.
- Landscape: 800 x 418 pixels.
- X/Twitter only supports ads in a square or landscape format.
- For square ads, maintain a 1:1 aspect ratio for the best display across screen sizes. For landscape ads, maintain a 1.91:1 aspect ratio.
2024 Snapchat Graphic Dimensions
Snapchat Ad Size: 1080 x 1920 pixels
- Minimum, can be larger.
Snapchat Geofilter Graphic Size: 120 x 120 pixels
- Minimum, can be larger.
- Custom geofilters can take up the whole screen, or only part of it. Be sure to test your geofilter before publishing to ensure that it fills the space appropriately.
2024 Pinterest Graphic Dimensions
Pinterest Profile Photo Size: 165 x 165 pixels
- Pinterest profile photos will upload as a square with a 1:1 aspect ratio.
Pinterest Cover Photo Size: 800 x 450 pixels
- Minimum, can be larger.
Pinterest Pin Sizes:
- Square: 1000 x 1000 pixels (minimum).
- Story: 1080 x 1920 pixels.
- Fleet: 1080 x 1920 pixels.
- The typical rectangular Pinterest pin should have either a 2:3 or 2:6 aspect ratio.
- Square Pinterest pins should have a 1:1 aspect ratio.
- Carousel pins can be created in either a 1:1 or 2:3 aspect ratio.
2024 YouTube Graphic Dimensions
YouTube Profile Photo Size: 800 x 800 pixels
- YouTube profile photos will appear as a circle. Ensure that all important elements of the graphic are centered so they are not cut off at the edges.
YouTube Banner Size: 2048 x 1152 pixels
- Minimum, can be larger.
YouTube Thumbnail Size: 1280 x 720 pixels
YouTube Video Size: 1280 x 720 pixels
- 426 x 240 pixels (240p): The lowest quality YouTube allows.
- 640 x 360 pixels (360p): Basic resolution for viewing on smartphones.
- 854 x 480 pixels (480p): Standard resolution for viewing on smartphones.
- 1280 x 720 pixels (720p): Minimum resolution for high definition (HD) quality.
- 1920 x 1080 pixels (1080p): Standard resolution for full HD playback.
- 2560 x 1440 pixels (1440p): Also known as 2k, provides a more detailed image.
- 3840 x 2160 pixels (2160p): Also known as 4k or Ultra HD, ideal for large screen viewing.
- 7680 x 4320 pixels (4320p): Also known as 8k or Full Ultra HD, generally unnecessary as it is for a larger screen than most viewers will be using.
From Social Media Graphic Sizes to Social Media Success Stories
Of course, knowing the right social media graphic sizes to use is only the first step – the real magic happens when you combine that knowledge with creative graphics, compelling captions and strategic posting.
Fortunately, these are some of our specialties at Creative Click Media.
Our team of social media mavens consistently stay on top of the latest social media graphic sizes, trends and best practices to ensure that your brand stands out across platforms and resonates with your audience while adhering to the latest posting guidelines. Your social media success story is only a click away – contact us to get started.
