Business
How to Build an Effective Content Marketing Strategy
According to HubSpot, “The purpose of content marketing is to create and share relevant written, downloadable, and visual media so your target audience can learn
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- Author: Beverley Farrell
Author: Beverley Farrell
Business
Don’t Underestimate the Importance of Quality Website Copywriting
In today’s digital marketplace, your website is often your first interaction with a potential client. It could be your only opportunity to make a good
Business
Common Mistakes Made on Construction Company Websites
As the owner of a construction company, you might be surprised to find out that your website is one of the most important tools you
Business
Email Marketing Strategy – Why It Should Be Part of Your Marketing Efforts
The world of digital marketing and the technology that drives it is constantly evolving. Often, what worked well a few years ago has already become
Business
Content Marketing for Small Business – Getting Personal
Content managers are always trying to stay on top of current marketing trends and one up their competition. In today’s crowded market, this can be
Business
The Essential Contractor Marketing Checklist
Spring is just around the corner. Soon homeowners are going to be ready to take on home improvement projects, putting an end to the slow
Business
Effective Content Marketing Online – Quality Copywriting, Keywords & SEO
Copywriting is, by definition, writing copy for the purpose of advertising. This copy is created to increase brand awareness and ultimately persuade a person or
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Holiday Marketing Etiquette – Respecting Your Traditions and Others
In today’s diverse society, being politically correct during the holiday season has gotten a bit tricky. Whether it is in the workplace or taking in
What is an SSL Certificate? – Why Your Business Needs One
If you have a website or are in the process of having one built, you’ve probably heard of an SSL certificate. Your web developer may
Business
Building an Email List – Tried and True Techniques for Growing Your Subscribers
Despite the debate over the effectiveness of email marketing vs social media, email marketing is vital to the health of your business. While building an
