Marketing Explained by a 5 Year Old: Customer Service

As Director of Distraction at Creative Click Media, I spend a lot of time at the office listening to my daddy and my work friends, and something I learned a lot about is customer service.

Customer service is when employees do everything they can to make customers happy.  If I went out for ice cream and dropped my cone and the nice worker gave me a new one, that’s good customer service.  But if they didn’t care and made my daddy buy me a new one, that’s bad customer service.  I don’t think my daddy would take me back to that ice cream place anymore.

Do you wanna know who has really good customer service?  LEGO!

Miles Binder

LEGOs are probably my most favorite toy.  They’re super fun and I have probably a hundred million of them because I love them that much!  The kind I collect most is the Minifigures…but there’s a problem.  My daddy let me buy like 40 or 50 of them but I still haven’t found the Ice Queen or the Boxer anywhere!  I got pretty sad about it, so my daddy said I should write a letter to the people at LEGO and ask them for advice:


Customer Service



customer service




Guess what?  Not even a whole day later they wrote back!  Here’s what Gregory from LEGO emailed back to me:





customer service



customer serviceThat’s super cool, right? AND it was really good customer service!

Gregory answered super fast.  My daddy helped me send my email on Wednesday and we got an email back on Thursday morning!  Gregory also sounded really nice in his email.  He used a lot of exclamations (!) and he sounded really happy and excited to answer me!  He helped me too, and even though he couldn’t give me the last two Minifigures he told me about the Minifigure swap.  AND he thought a LEGO Christmas tree sounded like a good idea!


That was a super awesome email and it made me like LEGOs even more!  If more companies want to have good customer service, they should do what Gregory from LEGO did.  They should be fast answering emails, they should be nice and sound happy, and they should try to help out as much as they can.  Even 5-year-olds know what good customer service is, so if a company has good customer service now their fans will still like them even when they’re grown up (like 9 years old or even 50 years old).

Showing 8 comments
  • Meryl Jackson

    Wow all I can say is that I am super impressed by Miles enthusiasm and dedication to the position he holds at creative click media. He really takes his place in the company quite seriously. I might be in need of your services Miles as I see you are a guy that gets results. Btw I love you.

  • David Ash

    Great job Miles!!!! Cool stuff.

  • Laura Lettis Yilmaz

    Dear Miles,
    I read your article on customer service. I was very impressed with your insights and opinions regarding good customer service. I agree with everything you wrote!!

    You wrote a super fantastic letter to Lego! I have read thousands of letters and essays written by young people because I am an English teacher. I agree with Gregory, you asked super questions. I’m sure you are incredibly smart!!

    Tell your daddy to write down the directions when you build your Lego Christmas tree. Take a picture of it when you have finished!!

    By the way, tell your daddy I said, “Hi Adam!!” I was his teacher a long time ago. He was pretty smart too!

    Laura Lettis Yilmaz
    (Daddy called me Ms. Lettis)

  • Anna Mokrzecki

    You go Miles…always an independent spirit and creative mind like your dad!! We will keep an eye out for your favorite figure as well!!

  • HAFHA Crew

    As people who work in early childhood education, we could not be more impressed or proud of all your hard work, Miles! Wow! We believe the world can learn alot from children, and this is just one perfect example. Keep up the great work, and we can’t wait to see what you have in store for the future!

  • Kim Calvo

    Miles, I absolutely enjoyed your article! You are an impressive little boy and glad to see you take your job so seriously. I’m very proud of you to have such good work ethic at your age! Kudos to you! And of course to your dad for teaching them to you! Your awesome. Keep up the good work and I hope you get those Legos you have been looking for, real soon. Xoxo

  • Kathy Kroll Romana

    Super article, Miles! I learned a lot from you and your experience with LEGO and their Customer Service team! Their positive attitude and creative solutions were spot on! I hope your Dad takes you to a Swap event and you find the Ice Queen and the Boxer!

  • Norwegia

    Henri Millon Montherlant wyznawal maksyme, ze Przyjazń miedzy kobietami jest niczym wiecej jak paktem o nieagresji.

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