Digital marketing is a constantly evolving landscape. Every year there are new social media platforms to advertise on and opportunities to seize. However, one platform has stood strong against its competition – Facebook. From its expansive reach to its pinpoint audience targeting and the excellent return on investment, there are so many reasons why Facebook advertising is a next-level advertising tool. Facebook is an advertising juggernaut that simply can not be ignored.
The Reach is Real
When new advertising platforms come on the scene, no matter how many great features they boast, they cannot compete with the reach Facebook has. There are over 2 billion people actively using Facebook. Two. Billion. Everyone from your grandmother to your favorite restaurant is sharing memes, posting deals, and making connections every single day. When it comes to advertising, this means your target customers definitely are on the platform.
Effective and Affordable
No matter what you are trying to sell, the ultimate goal is to make a profit. Before platforms like Facebook, you needed a large enough advertising budget to pay for things like television commercials and billboard advertisements. You can spend as little as around one dollar a day on Facebook and still reach a large audience of potential customers. Facebook also has a very user-friendly platform that even business owners with very little marketing knowledge can find success. Of course, it always helps to have a dedicated and experienced marketing team managing the account.
Targeting Capabilities
The reason Facebook advertising is so popular and successful is because of the ability to laser target potential customers. You’re able to target people based on their:
- Interests
- Location
- Age
- Gender
- Relationship status
- Education
- Work
- Interests
- Behaviors
The list goes on. You can also create ads to target people who have visited your website.
And then you have Lookalike audiences. You take one of your custom audiences (like a list of previous customers) and ask Facebook to find more people like them. This is an effective method to find new customers that are likely to be interested in your product or service.
Advanced Tracking
Many forms of advertising are flawed in that it can be difficult to accurately track and determine how successful the ad is. For example, how can you prove that a billboard is increasing sales when there are so many different factors that affect business success? With Facebook, you can see the number of people who viewed your advertisement, all the way through to the number of people that saw your ad, clicked on it and then purchased your product. You are provided analytics on your advertisement’s reach, number of clicks, cost per click cost per conversion, and more. It allows you to get an accurate look at which advertisements are working and which need to be augmented.
Keep Up With The Competition
Only a few years ago Facebook’s advertising platform was a great way to get an edge on the competition. The majority of businesses were not taking advantage of its benefit, so it could give you a real boost. Today, Facebook advertising is more of a requirement to keep up with your competition. Don’t get left behind while the competition leaps ahead.
Facebook Advertising Experts
If you take the time to really dive into Facebook and learn about all the powerful tools they provide businesses, you would have no problem seeing their value. There is no denying the influence and capacity of Facebook advertising. They have the largest social audience out of all the platforms and they allow you to reach exactly who you’re targeting.
At Creative Click Media, we have in-depth knowledge of Facebook marketing and advertising. Using these tools on a regular basis and staying up-to-date on new features helps us better serve our clients.
