Do you have a blog? Are you considering starting one for your business but just aren’t quite sure if it’s something that will benefit you or not?
Adam has asked me to share some of my thoughts on why I believe you should blog. He asked me mainly because I am a small business owner and although I don’t have an offline brick and mortar location, I have built up my consulting practice purely from the visitors I’ve acquired through my blog.
People Love Statistics
If you’re a small business I’m sure you do plenty of research before you jump into anything. I certainly can’t blame you because why should you take the word of just one woman who built her business solely from her blog!
Well I’m not the only one out there that has accomplished that but I did think that sharing some statistics with you would give you a better understanding of just how powerful blogging really is. These numbers were acquired by IgniteSpot which is an outsourcing accounting company so you can imagine their interest as well.
- 77% of internet users read blogs
- Small businesses with blogs generate 126% more leads
- Interesting content is one of the top 3 reasons people follow brands on social media
- 81% of US consumers trust advice and information from blogs
- Business to business (B2B) marketers using blogs generate 67% more leads
- 61% of US consumers have made a purchase based on a blog post
- 37% of marketers believe blogs are the most important type of content marketing
- 90% of consumers find customer content useful
- 60% of consumers feel company’s positivity after reading the site
- 82% of consumers enjoy reading relevant content from brands
- 70% of consumers learn about a company through articles rather than ads
Pretty impressive right! Well that’s not all I have for you so let’s continue shall we.
Blog Versus Website
This is an interesting one that most people are confused about.
If you’re a company promoting products or services than you more than likely have a website. Back in the day that use to be enough but let me share why in 2014 it’s not.
The goal of your website is to provide your target audience with the information they are searching for. Hopefully your site was created around your targeted keywords so that when they do a search on Google your site shows up on the first page every time.
Now that’s fabulous because that really is our main goal for people to find our sites, check them out and then buy from us right!
That’s no longer enough because there are too many companies vying for our attention and pushing you out of the search results. Google can’t be your only source of traffic with the way social media is at the forefront today.
As a consumer myself my question would be well what can you do for me? If I land on your site and it’s all about how great you are then more than likely I’m going leave and go somewhere else.
By having a blog and knowing your audience you are able to provide fresh new quality content on a regular basis that will address my questions and concerns.
Although you don’t want to base all of your traffic just on the search engines, I will tell you that they definitely love WordPress blogs. They are configured differently than a standalone website so the search engines are able to crawl all of your pages and match the content on those pages. You can’t do this with a standalone website nor provide this new fresh quality content on a consistent basis.
Your goal should be to help your readers and provide relevant and informative content that will answer their questions and concerns. This is what will build up that trust factor.
You read the statistics I just shared; I did not make those up.
Companies that have a blog and communicate with their readers will build up trust and it doesn’t get much better than that.
Staying On Top Of Things
With a blog you will always have to write fresh new quality content on a regular basis. Because your intention is to attract your target audience you have to stay focused on their needs, wants and desires.
What better way than to constantly stay on top of what’s happening today. Always checking the social sites to see who may be saying what about your business. Writing about that on your blog, helping them make their buying decisions, being able to answer their questions, be that person they can depend on or look up to.
The more you write the better you’ll become and your skills will continue to improve.
The Trust Factor
Have you ever had someone that you could depend on or look up to? Someone that was always eager to help no matter what?
That’s what blogging can do for your readers.
People will buy from those they know, like and trust. When you become that spokesperson for your business and help your readers solve their problems or concerns then that builds up the trust factor which should be your main goal.
You need to help your readers like that person that was there for you. Speak to them on their level. Put yourself in the shoes of your consumer. It’s about being their friend and always remember that no question is a ridiculous one when you’re building that trust.
This is how companies can start to build up better reputations by being the one who is there to help under any circumstance. From there they can quickly turn into loyal customers.
Open Those Comments
With a WordPress blog you’re able to allow comments on each post and ask people to leave their thoughts just like Adam has set up here.
Why is that important?
Comments allow your readers to share their opinions and ask more questions. This is what you want them to do because when you respond to each and every comment then your readers are going to see you as someone who really cares about them.
Someone who really is there to help them by answering their questions and that can go a very long way in the decision making of whether or not someone wants to purchase from you or your competitor.
Your readers may ask plenty of questions wanting to find out more information and that can inspire even more blog posts that can help further this discussion and help even more people with their decision.
Most companies are not seeing the types of opportunities this can bring them. They aren’t putting themselves in the consumer’s shoes. By simply helping them by staying on top of things you are building a reputable brand and a loyal following.
When you start to get a lot of interactions on your blog in the comments then this can help build up your brand’s presence and you’ll soon find them becoming advocates for you and your company.
I don’t think I have to tell you just how powerful word of mouth is right! That’s why you can’t just depend on the search engines alone.
Be the influencers in your industry and watch the people sing your praises all over social media and watch the percentages rise as I noted in the statistics above.
Are You Still On The Fence
When venturing into any area that is unfamiliar ground we all have a cause to be leery. I’m sure though if you have any type of presence online then you’re aware of just how huge social media has become.
As consumers we love to sing the praises of products that we’ve purchased but we also love to share a bad experience as well.
This is your opportunity to respond quickly to praises and unpleasant experiences and help them turn their thoughts around. Be at their aide, help them in any way you can.
When you see this type of interaction on social media this is your chance to step up. Blogging is the platform for doing just that.
If you’re still on the fence then please feel free to do more research on this topic before diving in. I can definitely vouch for myself that if you don’t have a blog then you are definitely missing out.
If you have any questions please feel free to leave them in the comments below and Adam and I will be more than happy to help in any way we can. He’s the one that creates these awesome sites and I’m the one who is good at building those relationships.
We also appreciate you sharing this post on the social networks because we never know how many other people we can help that may still be sitting on that same fence.