How Much Does a Website Cost?
Here’s a question that we never get sick of hearing;
“Why does a website cost so much?”
Why do we never get sick of hearing that? Because it gives us the opportunity to educate and inform clients on just what effort and expense goes into creating a professional website. Like any specialized craft or profession, the skills necessary to produce professional grade websites take years of training and experience to acquire and represent a significant investment on the part of the designer. The rate a web designer charges is often less about turning a profit, and more about creating a reasonable return for this investment. Web design is a complex and highly skilled undertaking, with websites often taking 100+ hours to be properly built, tested, and published.
However, with the emergence of ‘free’ website builders such as WIX.com and Weebly, many individuals and businesses looking to establish an online presence have begun to question the cost of professional website design. Why should they pay thousands of dollars for something they can get for free? While it is true that a professionally designed website can cost you thousands, even tens of thousands of dollars, the benefits afforded over ‘free’ web design options are invaluable. Mobile Responsiveness, Search Engine Optimization, Social Media Linking, Interactive Media, Animated and Video Content, Custom Design and Layout, E-commerce Solutions, Kinetic Elements, Modular Design, Tracking and Analytics, Conversion Rate Optimization; these are just a few of the many benefits afforded by professional web design.
75% of users admit to making judgments about a company’s credibility based on their website’s design.
How long does your website have to make a lasting and powerful impression? Just 7 seconds. That’s less time than it took you to read this paragraph.
In our digitally driven world, it’s hard to have a successful business without a website. That being said, there is no ‘one size fits all’ pricing in the realm of website design. The cost of a website can vary greatly – even among companies in the same industry – depending on an ever-evolving number of design variables. Functionality, number of unique pages, complexity of design, incorporated features, degree of SEO implementation – any one of these factors can dramatically impact the total cost of a website.
Having a company website is no longer an option or a luxury; it’s a requirement for success. With nearly 80% of consumers and businesses conducting online research before making a purchasing decision, and nearly 10% of all purchases being made online, having an online presence is more important than ever – not only to maintain your existing customers, but to expand the reach of your company’s voice and attract new customer. Whether you’re an individual looking to market yourself online or a multi-million dollar business looking to increase sales, enter new markets, or generate revenue; a professionally designed website can provide you with the digital tools you need to achieve your goals.
Creative Click Media has designed hundreds of websites for businesses and organizations of all sizes, catering to specific marketing needs and built to accommodate any budget. Owning a professional website does more than simply ‘get your name out there’ – it gives you a way to connect with clients in a meaningful way, wherever they are and whatever time of day or night it is. Opening the communication lines between you and your customers provides your business with the consistent feedback required to adapt fluidly and proactively to changes in your clientele and industry.
Dedicating time and money toward creating a high-quality website is just as important as dedicating time and money toward creating a high-quality product. Both are a reflection of your business and of your concern for the good of your customers. You need a website that makes a bold statement; one that sets you apart from your competitors and gives you the edge you need to stay ahead of the curve.
A basic website for individuals and smaller businesses looking to make a positive impression on the web. These sites are helpful for branding and promoting your business and answer the who/what/where for customers looking to purchase a product or service in your industry. They are also a fantastic way to spotlight your products and services and convert visitors into customers with lead generating contact forms. While often lacking in more advanced features, basic websites are often the perfect option smaller, less established businesses with limited budgets.
Basic websites feature a simplified design structure which keeps costs low and quality high. Basic graphic and design content is supplied to enhance consumer traffic and promote sales. Existing branding elements, such as logos or trade characters, can be implemented into the sites visual design, or created from scratch for an additional fee. SEO and blogging can be integrated as well to boost search engine rankings – an absolute must have for local companies just starting to get on the map. Basic websites typically range from 5-12 unique pages in size.
For individuals and smaller businesses, Creative Click Media offers a project rate between $3000 and $7000.
View examples of our basic web design:
A website for small to medium-sized businesses looking to attract new customers, drive sales, and increase their bottom line. These sites contain more fully featured content and design elements than basic websites and leave a more lasting and powerful impact on site visitors. Features available on these sites include fully customized elements such as tables, calendars, forms, e-commerce solutions, and even animated and video content.
Advanced websites feature custom designs and layouts that help your business stand out among its competition. Site content, written copy, and visual design elements are more robust – resulting in a more effective sales funnel and an increased conversion rate. As with basic websites, advanced sites feature research driven SEO implementation, as well as the ability to run a company blog which affords customers the ability to comment and actively engage on your website. Advanced websites typically range from 10-30 unique pages in size.
For small to mid-sized businesses, Creative Click Media offers a project rate between $7000 and $15,000.
View examples of our advanced web design:
A website for larger, more established businesses looking to succeed in aggressive and competitive industries. These are our most technologically advanced, high-concept website designs; built to help your business out-flank its competition and maximize your marketing ROI. Custom websites are digitally engineered from the ground-up, ensuring that every image, word, and design element is expertly tailored to the particulars of your business and industry.
Custom websites feature fully customized site architecture and uniquely tailored design elements that are truly ‘one of a kind’. These sites include custom designed graphics and images, highly polished and persuasive sales copy, and integrated conversion rate optimization; making them the perfect vehicle to drive sales and increase revenue. Our custom websites also feature our most comprehensive and aggressive SEO implementation, ensuring that your website shows up prominently in the search results for your industry’s most relevant and profitable keywords. Custom websites typically range from 25-100+ unique pages in size.
For larger, more established businesses, Creative Click Media offers a project rate of between $15,000 and $100,000.
View examples of our custom web design:
Online purchases accounted for $263 billion dollars in 2013 alone; a number that is expected to rise to $414 billion before the end of 2018. What does this mean for your business? It means that if you’re not providing your customers and clients a quick and easy way to make purchases on your website, you could be missing out on tons of potential sales. E-commerce solutions from Creative Click Media afford visitors with a simple, secure transaction interface that makes initiating and processing purchases a snap. Attract more customers and move more product with professional E-commerce solutions.
View examples of our e-commerce websites:
The web design process doesn’t end once your website is created. The key to finding success on the web is keeping your website updated with fresh and relevant content. Don’t just hire a web design company that will build your website; hire one that is willing to take the time to teach you the ins and outs of your website’s architecture. Your customers deserve to know what is happening in your industry NOW, not what was happening 6 months ago. At Creative Click Media, we provide CMS web access and comprehensive training in the operation, maintenance, and updating of your website. This allows you to change photos and images, update product or service descriptions, add staff bios, and even run a company blog. We understand how important it is for business owners to have full control over their valued assets and our team of expert web designers provide exactly that!
Finally, a quick word about price discrepancies in website costs. As you’ve no doubt noticed, there is a tremendous amount of ‘swing’ in the rates charged by different website development professionals. Why would one company charge $10,000 for the same site that another developer quotes out at $3,000? Two reasons…
First of all, not all websites are created equal. There is a massive divide in quality between a custom, professionally built website, and one that was thrown together in a long weekend by an inexperienced developer. Customers care a great deal about the overall quality of the content and appearance of your site – in fact, the more eye catching and clever your site, the more your customers will want to come back. Consider as well that more ‘expensive’ website builds typically include features that are integral to the success of your online presence, such as web traffic analytics, mobile device optimization, and web support that extends well passed the ‘completion date’ of the project.
Second, not all web developers are created equal. For every bona-fide professional web developer there about a dozen ‘web design hobbyists’ producing sub-par products at cut-rate prices. If a web developer hits you with a low-ball quote, do yourself a huge favor and explore the quality and quantity of their past work. If they do not have an online portfolio, ask them to provide you with work samples. Also, see if they have any client testimonials available, either online or on request. If a web developer can’t provide examples of satisfied customers, then chances are they’ve never had one!
At Creative Click Media we build nothing but profitable, high-functioning websites and bring years of professional web design experience and expertise to every project we undertake. We have a robust portfolio of past designs and a long list of customers who are more than happy to attest to the level of professionalism and mastery we exhibit in our work.
We are not hobbyists.
We are not ‘hopping on’ the web design bandwagon.
What we are is a team of design dynamos and SEO samurai committed to delivering exceptional results and building amazing websites.