Facebook’s F8 Conference 2018: What Small Businesses Should Expect

Sarah Hodgson

In the wake of the Cambridge Analytica data breach and CEO Mark Zuckerberg’s subsequent testimony before Congress, Facebook’s annual F8 Developer Conference came at a somewhat tumultuous time this year.

Just a month after Zuckerberg’s Congressional appearance, Facebook moved forward with F8 Conference 2018 to share the latest in tech with entrepreneurs and developers. Given the complaints regarding the company’s misuse of user data, you can bet that at least a few of the announcements dealt with privacy related issues.

While last year’s Facebook F8 Conference brought us augmented reality, chatbot messenger updates and expansive analytics tools, this year’s conference brought us privacy updates, 3D news feeds and cross-platform sharing capabilities. Let’s see how these developments will benefit you as a business owner.

f8 conference 2018Source

In the wake of the Cambridge Analytica data breach and CEO Mark Zuckerberg’s subsequent testimony before Congress, Facebook’s annual F8 Developer Conference came at a somewhat tumultuous time this year.

Just a month after Zuckerberg’s Congressional appearance, Facebook moved forward with its 9th annual F8 Conference to share the latest in tech with entrepreneurs and developers. Given the complaints regarding the company’s misuse of user data, you can bet that at least a few of the announcements dealt with privacy related issues.

While last year’s Facebook F8 Conference brought us augmented reality, chatbot messenger updates and expansive analytics tools, this year’s conference brought us privacy updates, 3D news feeds and cross-platform sharing capabilities. Let’s see how these developments will benefit you as a business owner.

Privacy

Facebook announced they are in the developmental stages of a new feature called “Clear History,” a privacy setting that will give users the option to delete their browsing histories on Facebook. When users interact with apps and websites through Facebook, this information is stored in their personal Facebook accounts. Clear History will allow users to decide whether or not they want this information associated with their accounts, or deleted. Essentially, users will have the ability to wipe their data slates clean. Zuckerberg was sure to warn that this setting would make it harder for Facebook to determine and build off user preferences. While details on this new feature are still scant, its roll out could create some difficulties for businesses who depend on user data to build personalized advertisements and targeted marketing campaigns.

Virtual Reality

Though the Oculus Go VR standalone headset was originally introduced last fall, Facebook officially announced its launch at this year’s F8 Conference. The virtual reality headset offers over 1,000 apps, games and experiences for users. But what does VR mean for business owners? A fully-immersive advertising landscape. Marketers will now have the ability to create 360 degree ads that place users within a story and allow them to visualize products and interact with brands.  

Messenger

Another announcement from the conference concerned Facebook’s decision to simplify the Messenger app. Facebook plans to strip away a few of the overwrought design elements to create a cleaner interface. Over the years, the collection of new features cluttered the mobile app and proved to be detrimental to the app’s original speed and accessibility. Facebook promises a streamlined, sleeker design which will include: just three tabs at the bottom of the app, a dark mode, new camera effects and more. As business owners become more reliant on Messenger to communicate with customers and potential customers, this update could mean exciting improvements for social media marketing campaigns.

facebook messenger f8 2018Source

3D Photos

This summer, Facebook users will have the ability to create 3D photos on the app using their smartphones. Alongside this advancement, Facebook will also begin using artificial intelligence to turn old photos into three-dimensional memories. With this fun, new social media tool, business owners will soon have a more innovative means of engaging with customers.

Sharing to Stories From External Apps

Apps like Spotify, SoundCloud, and GoPro will allow users to share photos and videos directly to Facebook and Instagram Stories. Users can share their interests and experiences faster than ever with this new feature. Business owners will also be able to post content directly to their Facebook and Instagram stories, making for seamless, efficient marketing campaigns.

facebook app sharingSource

AR

Instagram and Messenger will finally be integrating AR (augmented reality) camera effects into their platforms for third parties. Through AR Studio, business owners will soon be able to design unique face filters and create interactive camera experiences for their social media followers. This feature will allow businesses to market directly to users and gather quick, valuable feedback on products, purchases and more.

Dating App

Facebook might soon be giving Tinder a run for its money. On the first day of F8, the tech giant announced plans for a new dating app that will encourage and initiate meaningful relationships over those ephemeral hookups emblematic of Tinder. The feature will be called “Dating Home,” and single users will have the option to create a dating profile which will be entirely separate and hidden from their normal, public profiles. As Facebook continues to extend its services into new, exciting territories, small businesses will have more opportunities to reach wider, more varied audiences.

Closing out F8 2018

Despite having started this year’s conference in the midst of some bad publicity, it seems Facebook hasn’t missed a beat. From exciting AR announcements to privacy updates and new Messenger capabilities, users and entrepreneurs alike have a lot to look forward to this year. As a business owner, it’s vital that you refresh your social media marketing campaign with these Facebook F8 Conference announcements in mind. At Creative Click Media, we can make sure that your digital presence optimizes the latest technological advancements. Contact us today to get going!

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