Animated business explainer videos have established themselves as a key component in the modern-day marketing world due to their ability to create higher conversion rates on a company’s website. They can enhance your brand’s reputation while increasing visibility in ways that text content and infographics cannot. You can also grab the attention of your audience and improve your website’s search engine ranking without breaking the bank on expensive video productions. Let’s go over a few reasons why your website could benefit from an animated explainer video.
1) Utilize an SEO Advantage
For a website to compete in a modern, digital landscape, you must do everything in your power to optimize it for search engine ranking. Experts and SEO specialists alike have both agreed that adding a video to your website makes it easier to achieve a higher rank on search engines. Video content is 53 times more likely to be found on Google and ranked on the front page compared to text content. In order for a video to rank, it’s important to use all the appropriate titles, meta description and raw file names before you upload it. With your website ranking higher on Google, you will receive more traffic and have an easier time selling your product or service.
2) Boost Conversion Rates & Lower Bounce Rates
In order for a website to improve a business’ bottom line, it must have high conversion rates and low bounce rates. Animated explainer videos help lower your bounce rate by keeping users on your website for longer periods of time than they might spend skimming through the copy on your homepage. A giant wall of text explaining your business can be unappealing and cause visitors to quickly leave your site.
On the other hand, a stylish animated video can quickly deliver the same information in a fun and engaging way to help potential customers better understand your product or service without boring them. By using business explainer videos, you increase your interaction rate with the visitor, who is more likely to convert into a potential client.
3) Increase Your Social Media Shares
Most internet users would agree it’s much easier to share an animated explainer video on social networks than it is to share an informational blog. With the click of a button, a user viewing your explainer video is hooked directly into your marketing funnel. If that user is interested it can lead them to explore your business further – and if not, no harm, no foul. This, in the long run, will bring social signals to your website, which are profitable and considered a backlink in today’s SEO standard.
4) Forge a Bond With Consumers
Breaking through the static in the digital age is all about engagement. If you can quickly forge a bond with a consumer, they are more likely to remember your business. Animated explainer videos have the ability to swiftly grab a consumer’s attention and deliver a message that can increase and boost sales. They give a quick pitch that reveals your brand’s personality and much more, which help you convert those leads to customers.
5) Keep Your Costs Low
One of the best aspects of animated business explainer videos is that they are inexpensive to create. Modern animation software has thousands of assets that allow businesses to tell their unique story without a huge budget.
Live video production not only costs way more than animated explainer videos, but they often don’t provide the conversion ratios you need to grow your business. These are just some of the reasons why animated explainer videos are a great business investment.
Getting Started With Animated Business Explainer Videos
Simply making an animated video isn’t enough to bring your business to the next level – it must be well-made. An explainer video should engage your audience and get them excited about your products or services. If video marketing is outside your staff’s area of expertise, consider hiring a digital marketing agency specializing in explainer videos. Curious about the impact an animated explainer video could have on your business? Connect with our team to learn more about how our award-winning videography services have helped our clients from a variety of industries tell their story, improve their online visibility and convert visitors into customers.
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