At this moment, there are 1,864,934,356 websites on the internet. Within a sea of domains, how can your business stand out? There is an entire science dedicated to building beautiful, functional websites that increase conversion rates and drive sales for a business, yet even great websites can struggle to compete. Using animated video for business websites is a great way to catch a user’s attention, increase profits and break through the static.
Showcase Your Business
Not every product or service has a clear objective or purpose – sometimes there needs to be a clear and thorough explanation that text can’t always provide. This is where animated explainer videos come in. An animated video for business can help specify exactly what you are selling.
The video works like an elevator pitch that draws customers in, helps them understand how your business works and shows off what sets you apart from competitors. Also, animated explainer videos add a level of professionalism to your website that can give your brand authority.
Create Sharable Content
Social media is an immensely beneficial tool for getting the word out about your business. These platforms allow you to reach potential customers and direct them to your website, with the goal of turning them into paying clients. However, the content you post on social media must be engaging and worth watching. Not everyone is going to get excited by simple text that explains what your business does. A well-made animated explainer video, on the other hand, can entertain viewers and inspire them to take a deeper look into your business.
Increase Conversion Rates
The end goal of building a website for your business is turning new visitors into loyal customers. Using an animated video for business is a proven method of doing so. Research shows that 85 percent of people say they are more likely to buy a product after watching an explainer video. Animated explainer videos also can help a business track conversion rates through each video’s view count. If you have an explainer video for multiple services or products, you can track which gets the most attention and gauge the various levels of interest of your viewers.
Boost Your Google Ranking
Your website’s rank on search engines plays an essential role in how your business will perform online. The higher your search engine rank, the more authoritative your business seems and users will be more likely visit your site. There are many factors that affect a website’s rank on Google, one of which is how long a user spends on a given page.
If your website is bland and your business’ objective is vague, users will likely enter and leave your site quickly. An animated video for business websites draws a user in and can hold their attention for much longer than text, photos and photos. Google takes this into account and will likely reward your website with an SEO boost.
Another important benefit of explainer videos is their potential to go viral. The term ‘viral’ refers to videos that for one reason or another, become exponentially more popular in a very short amount of time. When this happens, a video could potentially direct millions of people to a business’ website. Viral videos have done wonders for companies like Apple, Old Spice and even products like the “Sham Wow.” The mere possibility of a video going viral is enough reason to make an animated video for business purposes.
Craft Memorable Content
While browsing the web, users are inundated with so much information that it can be difficult to keep your business in their memory. Animated explainer videos are a great way to cut through the crowd and leave a lasting impression. This increases the likelihood of making a sale or landing a new client.
Professional Animated Video For Business
Simply making an animated video isn’t enough to bring your business to the next level – it must be well-made. An explainer video should engage your audience and get them excited about a product or service. By hiring a talented video marketing agency, you can garner interest with an impressive explainer video. At Creative Click Media, video marketing is just one of our many services. We are a comprehensive, full-service digital marketing agency dedicated to getting results for your business. We can design and develop a beautiful website for your business and improve it’s search engine ranking, all while building your brand. Contact us today to get started.