It takes a lot of courage to own up to your mistakes – and when it comes to SEO, we can admit we were wrong.
We’ve spent countless blog posts championing the power an SEO strategy can have when trying to attract new visitors to your website. The problem we’ve discovered, however, is that it can be too powerful.
We can own up to the fact that we were perhaps a bit overzealous in our undying support for SEO. However, that was before we experienced its dark side. Take our experience as a cautionary tale – here are 5 super serious reasons your business should avoid having an SEO strategy at all costs.
1) It Brings Too Much Traffic to Your Website
When you hear the term “traffic,” what comes to mind? You’re probably picturing your car at a dead stop in the middle of the highway, sitting bumper to bumper with horns blazing from all directions. Sure, web traffic is a bit faster than road traffic, but why would you ever want to associate your business with something as stressful as a CONSTANT stream of traffic to your website? Furthermore, the thought of having thousands of eyes on your website per day sounds positively overwhelming. Avoiding an SEO strategy, on the other hand, will help you keep your traffic flow light – even if that means your customer acquisition is light, too.
2) Your Phone Will Be Ringing Off The Hook
Our Executive Assistant Corinna might sound cool, calm and collected on the phone – but don’t let her friendly demeanor fool you. Ever since we bolstered our SEO efforts, the neverending flow of calls to our office has made Corinna shudder in fear and break out in cold sweats every time she hears the phone ring. Sure, hundreds of new businesses eager to learn about your business sounds great, but at what cost?! Trust us when we say you’ll miss the silence of a dead phone line.
3) You’ll Isolate The Risk Takers
Good SEO builds credibility, but where’s the fun in that? The risk takers and thrill seekers of corporate America won’t be interested in working with a company they know has a reputation for delivering great results. That’s like going to a restaurant and ordering the world-renowned chef’s special prime rib instead of a mystery meat – boring! Showing up on the first page of a Google search will only attract businesses who are looking for a safe bet – page 4 or further is where you want to be if you’re looking to expand your repertoire of risky clientele.
4) It Changes All The Time
Google is known for routinely adjusting its ranking algorithm to provide searchers with the best user experience and the most relevant SERP for a given query. That might sound great in theory, but who has the time to keep up with that? Sure, you could hire a digital marketing agency to stay on top of the latest and greatest in the world of SEO for you, but that would be ignoring the glaring issue at hand. Change can be scary, so try to keep the inner workings of your business exactly the same for as long as possible – even if that means yielding search results that are outdated or irrelevant.
5) Your Business Will Lose Its Mystique
We hear it all the time with musicians, artists, and fashion trends – once they generate enough interest, they’re considered “too mainstream.” As ideal as it may seem, appearing at the top of a Google search has the same effect. Think about it: why would you want your business to be seen by the largest number of eager customers as possible when you could be your industry’s best-kept secret instead? Avoiding an SEO strategy isn’t enough – refrain from any form of marketing that could draw attention to your business in order to maintain your cool, underground mystique.
Is It Time for Your Business to Say Goodbye to SEO Forever?
Simply put, no.
If you’ve made it this far – and haven’t figured it out by now – APRIL FOOL’S!
As fun as it is to fool around, the benefits behind SEO are no joke. An SEO strategy is crucial for businesses in a variety of industries for all of the reasons listed above. Your web traffic will skyrocket. Your inbound calls will increase. Your business will build credibility and establish itself as a reputable source in your industry.
Want to learn more about establishing an SEO strategy for your business? Chat with us or give us a call – we promise Corinna won’t be cowering in fear of the phone ringing!