email marketing

Despite all the chatter that email marketing is a thing of the past, it actually continues to represent one of the most powerful and cost-efficient ways of reaching your target audience and [...]

81% of small businesses rely on email marketing as one of their primary communication channels – is yours one of them? Email marketing is one of the easiest and most effective ways to stay [...]

A common question we hear all the time is “Are businesses even doing email marketing anymore?” The answer is a resounding yes: email marketing is far from dead, and if it isn’t already an [...]

Yes – it really is that time of year again. We apologize in advance if reading the title of this post set off a cacophony of jingling bells in your head, but it could be a warning sign that [...]

With dozens upon hundreds of sales emails making their way to your inbox each week, what is it that entices you to engage with one email over another? Which elements must a sales email have in [...]

Few things in life are as discouraging as the feeling of being “so close, yet so far”. For ecommerce marketers, this feeling is best embodied by a growing list of prospective customers who have [...]

There have been a number of classic couplings throughout history that seemed fated to stand the test of time. Romeo & Juliet. Beauty & The Beast. Luke Skywalker & Princess Leia. For [...]

The GDPR (General Data Protection Regulation) is a new legislation passed in the European Union. As a business operating in the United States, you may not think you have anything to worry about. [...]

The world of digital marketing and the technology that drives it is constantly evolving. Often, what worked well a few years ago has already become obsolete. You need to constantly reevaluate and [...]

Launching a business is an exciting time for a hopeful entrepreneur. You have meetings to plan, research to do, and numbers to crunch. While turning your passion into your paycheck is nothing [...]