email marketing

The GDPR (General Data Protection Regulation) is a new legislation passed in the European Union. As a business operating in the United States, you may not think you have anything to worry about. [...]

The world of digital marketing and the technology that drives it is constantly evolving. Often, what worked well a few years ago has already become obsolete. You need to constantly reevaluate and [...]

Launching a business is an exciting time for a hopeful entrepreneur. You have meetings to plan, research to do, and numbers to crunch. While turning your passion into your paycheck is nothing [...]

Email outreach is one of the most effective ways to build business relationships and gain traffic. This strategy has always been one of the most resultative; however, there are still some [...]

Despite the debate over the effectiveness of email marketing vs social media, email marketing is vital to the health of your business. While building an email list is crucial to grow your [...]

When words fail us, you can always count on there being an emoji to help convey the message or evoke an emotion.  While emojis are most commonly associated with informal text messaging, more and [...]

There is often an unnerving feeling when writing a follow-up email to current and potential clients. This may be due to the fact that many business professionals fear that they may be perceived [...]

In recent years there has been much debate as to whether or not email marketing is still effective in the face of the social media boom. While it may have initially seemed as if social media [...]

When composing an email, your reader’s experience should be your top priority – and unless you’re on the go, you most likely designed your email on a full-sized computer screen. But what [...]

Marketing trends come and go, but email marketing shows no signs of fading away anytime soon.  Instead of letting email marketing fall obsolete like so many other marketing tactics of the past, [...]