Business
5 Steps to Creating Abandoned Cart Emails that Convert to Sales
Few things in life are as discouraging as the feeling of being “so close, yet so far”. For ecommerce marketers, this feeling is best embodied
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Business
The End of An Ecommerce Era: Behind MailChimp and Shopify’s Breakup
There have been a number of classic couplings throughout history that seemed fated to stand the test of time. Romeo & Juliet. Beauty & The
Business
GDPR and Marketing: How It Affects Your Business
The GDPR (General Data Protection Regulation) is a new legislation passed in the European Union. As a business operating in the United States, you may
Business
Email Marketing Strategy – Why It Should Be Part of Your Marketing Efforts
The world of digital marketing and the technology that drives it is constantly evolving. Often, what worked well a few years ago has already become
Business
10 Marketing Must-Haves Behind Any Successful Business
Launching a business is an exciting time for a hopeful entrepreneur. You have meetings to plan, research to do, and numbers to crunch. While turning
Business
10 Basic Email Outreach Mistakes Small Business Marketers Should Avoid
Email outreach is one of the most effective ways to build business relationships and gain traffic. This strategy has always been one of the most
Building an Email List – Tried and True Techniques for Growing Your Subscribers
Despite the debate over the effectiveness of email marketing vs social media, email marketing is vital to the health of your business. While building an
There’s an Emoji for That: How to Incorporate Emojis for Business
When words fail us, you can always count on there being an emoji to help convey the message or evoke an emotion. While emojis are
Was it Something I Said? Five Simple Rules for Acing the Follow-Up Email
There is often an unnerving feeling when writing a follow-up email to current and potential clients. This may be due to the fact that many
Email Marketing is Alive and Well – Why It Continues to be Relevant
In recent years there has been much debate as to whether or not email marketing is still effective in the face of the social media
