According to Forbes, influencer marketing is quickly becoming one of the most successful ways to increase brand awareness for your business. It is an easy way to quickly and effectively build up a positive reputation for your brand. Social media influencers already have the attention of a large number of people, which means your audience is already there. Using these influencers should be a key factor in your social media marketing strategy. Take a look at the benefits behind influencer marketing to understand exactly how important it is for your brand.
Increase Brand Awareness
Raising your brand awareness can take a lot of time and effort. Influencer marketing is a great way to speed up that process. When a social media influencer shares your content, they are sharing it with thousands of potential customers all at once. Now thousands of people, who had never heard of your business before, know exactly who you are and what you do. Those people will then share your content with their friends, who share it with their friends, and so on. It creates a domino effect of potential new customers becoming familiar with your brand.
Build Trust Quickly and Easily
Think about all the times that you tried something new because a family member or a close personal friend suggested it to you. If it had been some random stranger on the street who made the suggestion then you most likely would not have tried it. This is because, unlike the stranger on the street, you trust the opinion of your family and friends.
That is exactly how influencer marketing works for your business. The influencer is the audience’s friend and your business is the stranger. If the influencer informs his or her audience about a product or service they started using, the audience is going to trust that the product or service is a good one and they should try it too. The suggestion coming from the influencer will seem more genuine to the audience than if it were coming directly from your business. After all, it’s your job to promote your own business, no matter the type of the product or service you offer.
Add to Your Content Strategy
You want to create a win-win partnership with your social media influencer. If they share your content on their accounts, you should also share their content on your website or your social media accounts. This way, you establish a positive two-way relationship with your influencer of which both parties benefit from.
Having an influencer share their content on your website presents a couple of benefits for your business. One, it gives you a chance to fill gaps in your content. Say you have a certain time of year that is slower than others and it is more difficult to generate content. This is the perfect time to have your social media influencer share a piece of content on your website. Doing so not only fills the gap, but it offers your audience some fresh content with a different perspective.
Create Quality Backlinks
Using a social media influencer to post your content on their accounts will help you increase your search rankings. Google loves high-quality backlinks from trusted sources. A social media influencer with thousands of loyal followers can consistently give you a high-quality backlink that will help your rankings.
Influencer Marketing for Your Business
Influencer marketing is a great way to quickly and effectively build your brand. No matter what industry your business is in, it can help you increase your search rankings and your conversion rates. If you want to get the word out about your business, start implementing influencer marketing in your social media strategy.
As a small business owner, you have about a million things to do every day but social media doesn’t have to be one of them. At Creative Click Media, we specialize in social media marketing. We can help you optimize your social media strategy so that you get the most out of your efforts. We’ll help you find a relevant social media influencer to your industry so you can start building your brand. Contact us today to get started!