From the introduction of X and Threads and the continued domination of TikTok, 2023 proved to be a transformative year for social media marketing. As digital landscapes continued to shift and user behaviors evolved, social media became an even more dynamic and essential space for businesses and individuals alike. Heading into 2024, it’s important for marketers to anticipate the trends that are expected to shape the way we engage, create and market on social media. Here are 10 new and existing social media trends to keep an eye on as we make our way into the new year:
1. Bite-Sized Video Content
In 2024, bite-sized video content is poised to maintain its reign as one of the most influential trends in social media. This form of content, characterized by its brevity and consumable nature, has firmly established itself as the preferred choice for both creators and audiences. Platforms like TikTok and Instagram Reels have championed short-form videos, and this trend shows no signs of slowing down.
These succinct videos – typically lasting no longer than a minute – cater to today’s fast-paced digital environment, capturing users’ attention and delivering engaging and shareable content in a matter of seconds. The success of bite-sized video lies in its ability to convey information, entertainment, and storytelling effectively within a limited timeframe. As attention spans continue to dwindle, social media marketers will find that mastering the art of bite-sized content is crucial for maximizing reach and impact.
Utilizing Bite-Sized Video in Your 2024 Social Media Marketing Strategy
Product Showcases: Create short, visually appealing videos that highlight your products or services. Showcase their features, benefits and how they solve customer pain points in a matter of seconds.
Quick Tips and Tutorials: Share valuable information by creating short tutorials or offering quick tips related to your industry. These can help position your brand as an expert and offer immediate value to viewers.
Storytelling Moments: Craft compelling narratives that resonate with your audience’s emotions or values. Use bite-sized videos to tell short stories that connect with your brand’s mission or message.
Flash Sales and Promotions: Announce flash sales, discounts or limited-time offers through short videos to create a sense of urgency and excitement among your audience.
Remember that the key to successful bite-sized video content is creativity, brevity and a deep understanding of your target audience’s preferences and interests. By leveraging these social media trends, businesses can harness the power of bite-sized video to capture attention, drive engagement, and ultimately boost their digital marketing efforts in 2024.
Bite-Sized Video Done Right: Current Foods
Plant-based seafood brand Current Foods excels at the bite-sized video social media trend. Not only do their Instagram Reels show off their product, they also teach their followers how to use their product in an entertaining and easy-to-follow format. This approach keeps their audience informed and engaged with their brand while providing them with the confidence to explore plant-based seafood options in their own kitchen.
2. Augmented Reality
Augmented Reality (AR) will continue to redefine the way we engage with social media in 2024. This dynamic technology superimposes digital elements onto the real world, offering users interactive and immersive experiences. Social media platforms have increasingly integrated AR features, and this trend is poised to escalate further in the coming year. AR filters, effects and lenses have already become a staple on platforms like Instagram and TikTok, allowing users to transform their selfies with playful animations, quirky masks, and artistic overlays. In 2024, AR is expected to play an even more significant role, reshaping how users interact with content and brands, and offering new avenues for creativity and marketing.
As social media platforms continue to enhance their AR capabilities, the line between physical and digital realities will blur, opening up new opportunities for storytelling, customer engagement and brand recognition in 2024. The brands that are able to leverage this technology effectively and creatively will be at the forefront of innovation and poised to solidify their positions as pioneers in the digital landscape.
Utilizing AR in Your 2024 Social Media Marketing Strategy
AR Filters and Lenses: Create custom AR filters and lenses that align with your brand’s identity and messaging. These filters can be used by social media users to add branded elements to their photos and videos, increasing brand visibility and user interaction.
Virtual Try-Ons: If you sell apparel, beauty or accessories, offer AR-powered virtual try-ons. Allow customers to see how your products look on them before making a purchase, increasing confidence in their buying decisions.
Enhanced Product Demonstrations: Use AR to provide interactive product demonstrations. For example, a furniture retailer can use AI to enable their customers to use their smartphone cameras to place virtual furniture in their real living spaces to see how it fits and looks.
Gamified Experiences: Develop AR games or gamified experiences that incorporate your brand or products. Engaging users in playful and interactive ways can boost brand awareness and engagement.
By incorporating these AR strategies into your 2024 digital marketing efforts, your business can tap into the immersive and interactive potential of this technology to create memorable and engaging experiences for your audience while strengthening brand loyalty and driving conversions.
AR Done Right: One Tree Planted
One Tree Planted, an environmental organization dedicated to reforestation efforts, has creatively incorporated augmented reality into their social media strategy through their Tree Planter filter. This custom Instagram filter allows users to virtually plant a tree by placing them in a digital forest. The Tree Planter filter not only raises awareness about their mission to combat deforestation but also encourages users to take real-world actions by gamifying the act of tree planting in a fun and interactive way.
3. Social Commerce
Social commerce is expected to continue to revolutionize the way we shop and interact with retailers on social media platforms in the year ahead. In fact, social media sales are poised to hit nearly $1.3 billion worldwide in 2024! This trend represents the convergence of ecommerce and social media, allowing users to discover, browse and purchase products seamlessly within their favorite social platforms. From shopping tags on Instagram to Facebook Marketplace and Pinterest’s shopping catalogs, the lines between online shopping and social networking are blurring, ushering in a new era of convenient and engaging retail experiences.
With the ability to showcase products through visually appealing posts, videos and live streams, businesses can connect with their audiences from the comfort and convenience of their mobile devices. Additionally, the integration of user reviews, ratings and recommendations on social commerce platforms builds trust and encourages purchases. In 2024, social commerce is not just about selling products; it’s about building brand communities and providing customers with a holistic shopping journey directly within the social media platforms they already frequent.
Utilizing Social Commerce in Your 2024 Social Media Marketing Strategy
Messenger Commerce: Utilize chatbots and messaging apps for customer support and seamless transactions. Allow customers to browse, inquire about and even purchase products through these chat applications to simplify their journey down your sales funnel.
Exclusive Discounts: Offer exclusive discounts or promotions to your social media followers to incentivize them to make purchases directly through your social commerce channels.
Social Shopping Ads: Invest in social media advertising that directly drives traffic to your social commerce pages to reach potential customers who may not already be following your brand.
Influencer Collaborations: Partner with influencers in your niche to showcase and endorse your products through their social media channels to tap into their engaged audience and generate authentic interest.
By incorporating these strategies into your 2024 digital marketing efforts, your business can tap into the growing trend of social commerce to increase brand awareness, boost sales and foster stronger customer relationships within the social media ecosystem.
Social Commerce Done Right: Dr.Squatch
Natural men’s soap and personal care brand Dr. Squatch has harnessed the power of TikTok for social commerce in two strategic ways. First, they utilize the shop tag feature to make it easy and convenient for users to shop for their products directly within the app. This seamless integration simplifies the purchasing process, thus reducing friction between discovery and conversion. Additionally, Dr. Squatch leverages microinfluencers to showcase their products through the hashtag #drsquatchpartner to amplify their reach and brand awareness. By effectively combining these two approaches, Dr. Squatch is able to tap into the vibrant TikTok community and leverage social commerce to drive sales and brand visibility.
4. Interactive Content
As the digital landscape continues to evolve, users are craving more than just passive scrolling; they seek dynamic, participatory experiences. Interactive content does precisely that, allowing users to actively engage with brands and creators and transforming the role of social media from a one-way communication channel into an interactive playground. This trend encompasses various forms – from polls and quizzes to interactive stories and live Q&A sessions – providing a multifaceted toolkit for marketers to captivate and connect with their audiences.
Interactive content serves as a powerful tool for brands to forge deeper connections with their followers while also enabling businesses to tailor their strategies to their audience’s preferences. Moreover, as algorithms increasingly favor content that elicits meaningful interactions, interactive posts have the potential to gain more visibility and reach on social media platforms. In 2024, businesses that understand the value of engaging their audience through interactive content will be better equipped to build brand loyalty, drive conversions and stay at the forefront of the evolving social media landscape.
Utilizing Interactive Content in Your 2024 Social Media Marketing Strategy
Polls and Surveys: Create polls or surveys on social media to gather customer feedback, preferences and opinions. Use the insights to tailor products, services or content to better meet customer needs.
Interactive Stories: Use interactive story features on platforms like Instagram and Facebook to let users make choices that influence the story’s outcome. This can be an engaging way to showcase product options or share brand narratives.
Live Q&A Sessions: Host live question-and-answer sessions where you interact with your audience in real-time. Address their inquiries, provide insights and build trust and rapport.
Quizzes: Develop quizzes that resonate with your industry or niche. These can be fun, educational or personality-based quizzes that provide users with personalized results and recommendations related to your products or services.
Interactive content captivates your audience and fosters a sense of involvement and community. It can lead to increased brand loyalty, user-generated content, and higher levels of engagement, ultimately driving conversions and business growth in the dynamic social media landscape of 2024.
Interactive Content Done Right: Missguided
Clothing brand Missguided has incorporated Instagram story quizzes as a key component of its interactive content strategy. By posing questions related to their website, product offerings, and brand history, they actively engage their audience and encourage them to delve deeper into the brand’s narrative. These quizzes not only test users’ knowledge but also educate them about the brand’s unique identity and heritage. Missguided’s use of Instagram story quizzes exemplifies how interactive content can be a powerful tool for driving engagement, building connections and educating and inspiring a more involved customer base.
5. Bold Typography
On the design front, bold typography is set to make a significant impact on social media trends in 2024. Typography has always played a crucial role in visual communication, but it will take center stage as a powerful tool for grabbing users’ attention and conveying brand messages in the coming year. Bold, eye-catching fonts are expected to dominate social media feeds, both complimenting photos and videos and as a standalone design. This trend not only makes content more visually appealing, but also enhances readability. This enables brands and content creators to convey their messages easily and effectively in the midst of information overload.
Whether it’s for attention-grabbing headlines, inspirational quotes, or calls to action, bold typefaces are expected to be used creatively to emphasize key messages in the year ahead. With the continued rise of mobile-first design, legibility on smaller screens will become paramount, making bold fonts an ideal choice for delivering concise and impactful content. Mastering the art of bold typography will be essential for brands and creators looking to capture and retain the attention of their online audiences while making a lasting impression in the fast-paced world of social media.
Utilizing Bold Typography in Your 2024 Social Media Marketing Strategy
Promotional Graphics: Create bold, eye-catching graphics for promotions, sales, and special offers. Highlight discount percentages or limited-time offers prominently with bold typography to encourage clicks and conversions.
Quote Graphics: Combine bold typography with visually appealing backgrounds to create graphics featuring memorable quotes from your team or industry experts. Share these to reinforce your brand’s expertise.
Event Announcements: Use bold fonts to announce upcoming events, webinars or product launches. Ensure that event details are easily visible and attract user attention, even on a small mobile screen.
Customer Testimonials: Highlight positive customer testimonials or reviews using bold typography in your social media content. This adds social proof and builds trust with current and potential customers.
By incorporating bold typography strategically into your social media marketing materials, you can create visually appealing and impactful content that resonates with your audience, reinforces your brand identity, and encourages engagement in 2024’s competitive social media landscape.
Bold Typography Done Right: Mailchimp
Email marketing giant Mailchimp’s social media presence can be summed up in three words: bold, bright, and branded. They have effectively harnessed the power of bold typography as a central element of their visual strategy. By using vibrant and eye-catching fonts in their social media posts, they’re able to capture the attention of their audience and reinforce their brand identity. Take this graphic promoting their exhibition at The Design Museum, for example. By primarily using text along with a thought-provoking tagline “email is dead,” Mailchimp effectively challenges conventional notions and sparks curiosity about what this exhibit would entail. This distinctive approach to typography extends Mailchimp’s unique visual language across platforms, making their content instantly recognizable.
6. Social Searching
Traditionally, social media platforms have been primarily known as spaces for connecting with friends, sharing content and engaging with brands. However, the integration of advanced search functionality has redefined how users discover content and engage with the digital world, and will continue to do so in 2024. Social searching acts as the fusion of social media and search engines, allowing users to explore and find information seamlessly within their preferred social platforms. Rather than relying solely on external search engines, social media platforms are becoming comprehensive hubs where users can seamlessly search for everything from trending topics and news to products and recommendations.
This trend marks a significant shift toward creating a unified digital ecosystem, where social media platforms aim to become the go-to destinations for both social interaction and information discovery. In fact, a 2023 study revealed that Gen Z adults are most likely to start online product searches on social media – namely TikTok, YouTube or Instagram. As social media platforms refine their search algorithms, businesses can anticipate that effective search engine optimization (SEO) strategies will extend beyond traditional web search engines to encompass social media as well. In 2024, businesses that master the art of social searching will have a competitive edge, enhancing their visibility and connection with their target audience in this evolving digital landscape.
Utilizing Social Searching in Your 2024 Social Media Marketing Strategy
Social Listening: Monitor social media conversations and trends related to your industry or brand. Respond to relevant discussions and engage with potential customers seeking information or recommendations.
Hashtag Strategy: Develop a hashtag strategy that aligns with your brand and industry. Use popular and relevant hashtags in your posts to increase the discoverability of your content in hashtag-based social searches.
Location Tags: Utilize location tags and geotagging in your posts, especially if your business has a physical presence. This helps to make your content discoverable to users searching for businesses or experiences in specific areas.
Optimize Visual Content: Make sure your visual content – such as images and videos – is properly optimized for social searches. Use alt text and descriptive captions to ensure your content is discoverable even in visual searches.
By strategically utilizing social searching in your social media marketing efforts, your business can improve its visibility, reach a more targeted audience, and effectively connect with users actively seeking information or products in your industry or niche.
Social Searching Done Right: Ancient Nutrition
Ancient Nutrition has dominated social searching on Pinterest for several key reasons. First and foremost, they’ve utilized relevant industry keywords such as “What is collagen?” and “What to eat after a workout” to optimize their content for search visibility. Additionally, they consistently provide informative and visually appealing content that addresses the needs and interests of their target audience. With over 100 visually appealing branded Pinterest pins on their account, they have created a comprehensive resource for health and wellness enthusiasts, establishing themselves as a trusted source of information in their niche.
7. User-Generated Content (UGC)
In 2024, User-Generated Content (UGC) is set to continue its reign as one of the most dominant social media trends. UGC is content created by customers, fans or other individuals rather than brands or businesses themselves. It provides an invaluable avenue for users to share their experiences and opinions while simultaneously offering businesses an opportunity to showcase their products or services through the lens of the real people engaging with their company. UGC epitomizes the idea of audience engagement and brand advocacy, making it a trend that’s set to shape the social media landscape in profound ways.
UGC offers numerous benefits for both businesses and users. Brands can tap into the authenticity and trust that UGC carries by encouraging customers to share their experiences through reviews, testimonials or other visual content. This not only builds social proof but also humanizes the brand, fostering a sense of community and loyalty among users. Additionally, as algorithms increasingly prioritize meaningful interactions, UGC often receives higher visibility on social media platforms. This makes it a strategic choice for businesses looking to enhance their online presence in 2024 and beyond.
Utilizing UGC in Your 2024 Social Media Marketing Strategy
Customer Reviews and Testimonials: Encourage your happiest customers to leave reviews and testimonials on platforms like Google or Yelp. Turn these positive endorsements into graphics and share on your social media channels to build trust with potential customers.
Repost User Content: Share user-generated photos, videos or stories on your brand’s social media profiles. Always give credit to the original creators and use appropriate hashtags to increase discoverability.
Product Demonstrations: Ask customers to share videos or tutorials demonstrating how they use your products. This can help potential customers understand the value and functionality of your offerings.
Story Highlights: Create dedicated story highlights on Instagram or Facebook to showcase UGC. Categorize the content by theme, such as customer reviews, product photos, or testimonials to make it easy for potential customers to find the content they’re looking for before making a purchase.
By actively incorporating UGC strategies into your social media marketing efforts, your business can harness the power of authentic content and peer-to-peer recommendations to foster stronger brand loyalty and engagement in 2024’s competitive digital landscape.
UGC Done Right: Cotopaxi
Outdoor gear and apparel brand Cotopaxi has harnessed the power of user-generated content as a cornerstone of their social media strategy. They actively encourage their customer base of outdoor enthusiasts to showcase their products and adventures using the hashtag #cotopaxi on Instagram for the opportunity to get reposted. By doing so, Cotopaxi has amassed staggering number of nearly half a million uses of their hashtag, along with a dynamic and engaged community. Reposting user-generated content celebrates customers and amplifies brand reach, creating a cycle of engagement and advocacy. Cotopaxi’s skillful use of UGC exemplifies how leveraging passionate customer-generated content can drive brand awareness and community-building in the digital era.
8. Humanized Brands
Humanization revolves around brands adopting a more relatable and personable persona on social platforms that emphasizes their human side rather than just their products or services. In an era where authenticity and connection are paramount, brands need to prioritize building genuine relationships with their audiences. They can achieve this by sharing behind-the-scenes content, showcasing their company culture and engaging in open and transparent communication with their followers. This approach not only fosters brand loyalty, but also creates a sense of kinship with their followers in the digital realm.
Humanized brands recognize the power of storytelling in connecting with their audience. They use social media as a platform to share compelling narratives, not only about their products or services but also about their people, values and mission. By showcasing the faces and voices behind the brand, addressing customer concerns empathetically and sharing relatable stories, these brands can bridge the gap between themselves and their audience. Businesses that embrace humanization in 2024 will be better positioned to build trust, loyalty and lasting connections that extend beyond likes, follows and comments.
Utilizing Humanization in Your 2024 Social Media Marketing Strategy
Behind-the-Scenes Content: Share behind-the-scenes glimpses of your company, such as office life, team meetings, or production processes. This allows your audience to connect with the people behind the brand.
Customer Stories: Share customer success stories and testimonials that demonstrate the positive impact your products or services have had on real people’s lives.
Personalized Messages: Send personalized messages, shoutouts or thank-you notes to loyal customers or brand advocates to express your appreciation for their support.
Mistakes and Transparency: When your brand makes a mistake, admit it, take responsibility, and transparently communicate how you’re addressing the issue. This honesty can build trust.
By incorporating these humanization strategies into your social media marketing efforts, your business can connect with your audience on a personal level. This will help you generate brand loyalty and build lasting relationships that transcend transactions.
Humanized Brands Done Right: Novo Nordisk
Novo Nordisk, a healthcare company with a focus on defeating diabetes and other serious chronic illnesses, harnessed the power of storytelling to introduce their followers to Sheenia, a patient living with Sickle Cell Anemia. The purpose of this approach is twofold: First, it puts a face and a voice to an illness that many people are unfamiliar with. Second, it raises awareness about the condition by shedding light on the need for continued research, support and advocacy. Novo Nordisk’s commitment to storytelling not only informs the public but also encourages a deeper understanding of the lives impacted by this disease while advocating for change and advancements in healthcare.
Similar to humanizing your brand, storytelling transcends traditional advertising by offering a narrative-driven approach that engages audiences and forges emotional bonds. Stories have been a fundamental part of human communication for millennia, and they remain a compelling way for brands to connect with their audience on social media in the digital age. Storytelling involves using narratives to convey brand messages, values and experiences. Whether it’s sharing the journey of your brand’s inception, narrating customer success stories or crafting engaging anecdotes related to your products, effective storytelling can captivate, inform and emotionally engage social media users.
Storytelling on social media is an artful blend of authenticity, emotion and relatability. From micro-stories on platforms like Instagram Stories to longer-form video content on YouTube, stories provide a powerful means of capturing and retaining your audience’s interest. Storytelling can be experiential, interactive and/or user-generated, inviting audiences to participate and become part of the narrative. Brands that master the art of storytelling will continue to stand out on social media, thriving in a landscape where authenticity and meaningful engagement reign supreme.
Utilizing Storytelling in Your 2024 Social Media Marketing Strategy
Origin Stories: Share the story of how your brand was founded. Highlight the challenges, successes, and values that have shaped your journey.
Problem-Solution Narratives: Present stories that identify common challenges in your industry and how your brand provides innovative solutions.
Customer Success Stories: Narrate stories of real customers who have benefited from your products or services. These testimonials humanize your brand and provide social proof.
Social Impact Initiatives: Share narratives about your brand’s involvement in social or environmental causes. Highlight the impact your initiatives have on your community or the planet.
By incorporating storytelling strategies into your social media marketing efforts, your business can create a deeper emotional connection with your audience and make your brand more memorable in even the most cluttered social feed.
Storytelling Done Right: Izzy Zero Waste Beauty
Izzy Zero Waste Beauty puts their sustainability initiative at the forefront of their social media presence. By highlighting their story, mission and process on Instagram, they educate their audience about their commitment to waste reduction in a conversational and easily digestible format. This provides their followers with a deeper understanding of their story and how purchasing from them contributes to a more eco-friendly and sustainable beauty community.
10. Niche Social Communities
In recent years, the social media landscape has witnessed a significant shift towards the rise of niche social communities. These communities are spaces within larger social platforms where social media users with specific interests, passions, or affiliations gather to connect, share and engage with like-minded individuals. The trend marks a departure from the one-size-fits-all approach, with users seeking more tailored online interactions. Niche communities offer an opportunity for individuals to delve deeper into their interests and engage in authentic conversations, making them a powerful social media trend to watch in the coming year.
Niche social communities are reshaping the way brands and influencers engage with their audiences. Businesses and content creators are increasingly recognizing the value of targeting specialized communities where their products or expertise can shine. By actively participating and providing valuable insights within these communities, brands can build trust, authority and brand loyalty as they become trusted resources within their respective niches. In 2024, the ability to identify and engage with these niche communities will be a strategic advantage that allows businesses to tap into highly engaged and passionate audiences in an increasingly fragmented social media landscape.
Utilizing Niche Communities in Your 2024 Social Media Marketing Strategy
Participation and Engagement: Actively participate in niche communities related to your industry or niche, such as Facebook or Reddit groups. Engage in conversations, answer questions and provide valuable insights without overtly promoting your products or services.
Influencer Collaboration: Partner with influencers who have a strong presence within niche communities. Collaborate with them to create content, showcase new products or host events that resonate with the community’s interests.
Feedback and Product Development: Seek feedback from community members on potential product improvements or new features. Involve them in the product development process to create offerings that truly resonate with your most engaged audience.
Advocacy Programs: Establish advocacy programs where community members can become brand advocates or ambassadors. Encourage them to share their positive experiences with your brand with their network of followers.
By embracing these strategies, businesses can effectively tap into niche social communities to foster deeper connections, trust and brand loyalty among highly engaged audiences in 2024 and beyond.
Niche Communities Done Right: Purple
Mattress company Purple has taken a proactive approach to engage with niche communities by creating a dedicated subreddit on Reddit. Here, Purple’s team actively participates in conversations, offering valuable advice and feedback to users seeking guidance on purchasing a Purple mattress. By providing direct responses to inquiries and addressing concerns, Purple fosters a strong sense of trust and credibility within the community. The result is a thriving online community of dedicated Purple mattress fans who are not only loyal to the brand but also advocates for its quality and customer support.
From Social Media Trends to Your Social Media Strategy
The ever-evolving world of social media is a dynamic landscape that continues to shape the way businesses and individuals connect, communicate and thrive online. While we don’t know exactly which social media trends 2024 has in store, these ten trends provide a solid foundation to help you navigate the digital sphere and start the year strong. By staying informed, adapting to these shifts and crafting innovative strategies, you can harness the power of social media to elevate your brand and reach your widest audience yet in the coming year.
At Creative Click Media, we are dedicated to helping businesses leverage the full potential of social media marketing. Our team of experts is well-equipped to guide you through the fast-paced social media landscape and provide tailored strategies and solutions to help you achieve your digital marketing goals. We don’t just adapt to social media trends – we anticipate them so your business can stay at the forefront of innovation, engage your audience effectively and drive meaningful results for your brand. Visibility, growth and engagement are only a click away – contact us to get started.
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