As a contractor, building trust with your customers is one of the most important parts of your business. When you establish a good relationship with your customers, not only are they more likely to come back to you for future projects, but they are also more likely to recommend your services to their friends and family. There are plenty of ways to build this trust. Quality craftsmanship and superior customer service are the main things you should focus on. However, in today’s digital world, a quality contractor website is what will help you gain the trust of potential new customers.
Masterful Web Design
Your website is the face of your business. It will be the first thing people see when searching for your services online. Because of this, you want your website to reflect what your business is about. As a contractor, you offer value to your customers with great attention to detail and quality craftsmanship. Your website should show these qualities as it is likely the first place a potential customer will interact with your business. Having an outdated website could be the reason you’re missing out on new business because Google will demote your site’s rankings for things like not being mobile-friendly or not having your website secured with an SSL certificate. Staying aware of the latest web design trends can help to elevate consumer perception of your company, resulting in more leads for your business.
Provide Valuable Information
Having a beautiful, user-friendly website is just a part of what it takes to build trust with your customers online. The content you share on the website is what will provide ongoing value to your customers. Make sure your website has a blog page you can use to give valuable information to your customers. You can use this blog page to announce company news, share the latest trends in your industry or offer helpful tips to your customers. Giving customers a place to go for valuable resources is a great way to build up trust and authority in your industry.
It is your job to advertise your business, but no one has the potential to enhance your reputation better than your former customers. Try to encourage clients to give you Google reviews and send you testimonials to display on your site. Create a separate page dedicated to testimonials and have a dedicated area on your homepage to highlight a few exceptional ones. This will make it easy for potential customers to see how satisfied your previous clients have been while also showing that your business consistently provides quality craftsmanship and excellent customer service.
For a contractor website, one of the most important aspects is a gallery of your past work. When potential customers are considering your services, they want to see what you’ve done in the past. Nothing will impress them more than great visuals of your completed projects. Try to include photos that show experience in all the different services you offer. Add a few transformations as well to show the before and after shots of your most successful projects. Doing so will help potential customers understand your areas of expertise and will give them confidence in your abilities as a contractor.
Easy to Contact
One of the most important things about your site is making it easy for people to get in contact with you. You could have the best services available, but if you make customers dig deep for your contact information, they may just give up and move on to the next contractor. You should create a contact page and the footer of your website should list the address, email and phone number of your business. Aside from your website, you want to make sure your contact information is listed on Google My Business and on any relevant business listing websites.
Your Business Needs a High-Quality Contractor Website
At Creative Click Media we can create a high-quality contractor website for your business. From web design to SEO, we will provide excellent contractor marketing services to help you build trust with your customers. Look at our portfolio to get a glimpse of some beautiful websites we have designed in the past or contact us today to find out what we can do for your business.