How to Hire Employees That Fit Your Brand

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Having a successful company doesn’t simply begin and end with your efforts alone. When it comes to establishing a brand that is reputable, trustworthy and well-regarded, your employees can make or break that public perception. Furthermore, if a candidate isn’t the right fit for your brand, you may find yourself having to go through the hiring process more frequently, as these types of employees usually won’t last long. Here are some tips to help you hire employees who are not only qualified but also align with your brand’s culture.

Look Beyond Qualifications

Being qualified for a position is as simple as going to school or gaining work experience, something that virtually anyone can do. You should look at qualities beyond the resume when hiring candidates. A candidate who fits with your company’s core values can better adapt to company changes while being trainable for whatever additional skills may be needed. You want to make sure you are choosing dedicated people who want to do a great job and believe in your mission or products.

Have Them Take a Test

Many companies have adopted the process of administering personality tests to potential candidates, and you should consider doing so as well. There is no right or wrong answer when taking a personality test. A well-designed test will let you know what type of personality traits the candidate possesses and if they are a good fit for your team. Part of the testing can also be implemented during the actual interview process where you ask a candidate questions related to your company’s core values and culture.

Be Transparent

In order to save a lot of time interviewing candidates who are totally wrong for the position, it is important that your company’s values and culture are clear and apparent. There are many ways to get your company’s values across, whether you are showing them via slides on your website, through employee testimonials, or by speaking about them in an interview. You should have these values added to your company’s website as well as on any job advertisements so that applicants are most likely to fit with those values. At any given opportunity, referring to your company’s culture, whether that be via social media or on your blog, helps to reinforce this requirement as well. Having employee testimonials that talk about the company culture and what it means to them is a great idea as well.

The bottom line remains: Hiring employees that fit in with your organization’s overall values will help your company be successful while saving time and money. By adding a few small tactics to your hiring process, you can receive high caliber applicants. You can then select the person who would be the perfect asset to your team and help bring success.

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