With Valentine’s Day quickly approaching, you’re probably thinking about love and appreciation. Your most valued relationships are even more emphasized, and you just can’t stop thinking about those extra special someones in your life – your customers! Now you’re wondering; how can you make them feel the same way about your business?
One way to ensure consumers are bitten by the love bug and drawn to your business is to make your customers love your website. Conversion Rate Optimization, or CRO, is essentially turning people from just visitors of your site into customers and subscribers. More generally, CRO is the effort to influence visitors to take a desired action on your website, like joining an email list, commenting on a blog post, or ordering a product. Another goal of CRO is to decrease your website’s bounce rate, or the rate of people that leave your site after visiting just one page. In regards to all of your digital marketing efforts, CRO is the aspect that generates sales and makes your business money. The best news? Conversion Rate Optimization is a somewhat young concept. Doing it right, and doing it now, can give your website and business an edge over competitors also trying to strike potential customers with Cupid’s arrow.
Answer Their Questions
People visit your website with one goal in mind: to find information. Whether your business sells homegoods, offers catering services, or builds mobile apps, your customers are visiting your website for a specific reason. Show them some love by providing your customers with what they are looking for, and with what they expect to find on your website. This could mean including a thorough about page or a frequently asked questions (FAQ) page. Nothing hurts a relationship quite like deception!
It is also important to make the information on your site easy to access and simple to read. User friendly navigation is a must to make your customers love your website and ensure they become repeat visitors. Designing your website with the consumer’s perspective in mind is a helpful way to make certain that they enjoy their time spent on your website and leave with the mentality that your website is worth visiting again.
Include Calls To Action
CRO is all about turning your website’s visitors into your company’s customers. By asking people to do something on your site, like subscribe to your monthly newsletter or fill out a contact form, you are more likely to turn that visitor into someone with whom you can build a relationship with in the future. Some effective calls to action are:
- Contact Us Today
- Order Now
- Join Our Mailing List
- Follow Us on Facebook
- Sign Up Here
These calls to action will not only help your site’s CRO, but they will guide your visitors in the right direction. An extensive website with a number of pages can be somewhat overwhelming for consumers. Offering visual and interactive calls to action will aid visitors in their journey to getting the most out of your website in a time efficient way.
Feature a Unique Element
What do Google, Forbes, and Facebook have in common? They each offer an interesting and unique interactive visual or feature on their website. Google has its Google Doodle that changes according to the holiday or historical significance of the day. Forbes features a quote of the day, and Facebook shows its members an old memory from social media’s past. Adding a fun element to your business’s website, that updates regularly, can increase the likelihood of visitors returning after their initial visit, and will help keep that exciting spark alive between your company and its customers.
Optimize For Mobile
More than half of web searches around the world are made via mobile devices. It would be very difficult to make your customers love your website if they could not access it from their smartphones, tablets, and other advancements in technology. Optimizing your website for mobile is crucial to its livelihood and traffic.
Now that you’ve designed your site with the customer in mind, added intriguing calls to action, featured a unique visual, and optimized for mobile, you’re almost ready to aim cupid’s arrow. Before you do, though, it is important to make sure that your website’s speed is up to par and that it loads quickly. In fact, 40% of consumers leave a website if it takes more than 3 seconds to load. This could be detrimental to your site’s bounce rate. The longer a visitor stays on your site, the likelier they are to convert into a customer.
40% of customers leave a website if it takes more than 3 seconds to load – via @seanvworkClick to tweet
Consider Offering Live Customer Support
As with any gift, it’s the thought that counts. A study by Bold Software showed that 63% of consumers are more likely to revisit a website if it offers live chat. If it makes sense for your type of business, offering live customer support is an example of one more addition to your website that will promote CRO and decrease bounce rate. Giving your website visitors the option to live chat with a staff member through your online presence will make your customers feel valued, helped, and comfortable asking their most pressing questions. Wooing your visitors with exceptional virtual customer service is sure to make your customers love your website.
Are You Ready to Make Your Customers Love Your Website?
Don’t get left in the dust this Valentine’s Day – make a love connection with your customers by designing your website with CRO in mind! Creative Click Media is a digital marketing agency that has helped hundreds of companies achieve success on the web. Contact us today to find out how we can boost your online presence with conversion rate optimization.