When building and designing your website, you probably have one major audience in mind: customers. This broad term includes people who already know and engage with your brand, and people who are interested in the industry you are in. It may even describe people who may not be aware of your business just yet, but potential customers whom you’d like to attract. While it is certainly important to know your target market and create your website with those individuals in mind, don’t forget to consider the theoretical backbone of your online presence: Google.
Search Engine Optimization, or SEO, is the process of making sure your website appears in the organic results of search engines. For example, when a local patron searches Google for “homemade cookies near me,” and you’re a pastry chef, you want your bakery’s website to surface at the top of the list of results. Achieve this, and you’ll consequently attract a larger audience and more customers. Here are a few guidelines to follow to make Google have heart eyes for your website and improve your SEO.
Google can’t be fooled. It’s not interested in spelling mistakes, bad grammar, and unoriginal content. Your high school teachers were trying to help you when they drilled “proofread, proofread, proofread” into your mind! Not only do these flighty mistakes cause visitors’ eyes to roll, but it makes Google think that your site isn’t credible and ultimately does not help you climb to the top of search results.
In the same light, produce content that your customers and visitors want (and expect) to see. Think about the words someone might type into Google’s search bar. If your website is about surfing in New Jersey, some keywords might be “NJ surfing” or “NJ surf report.” Include similar words and phrases in your content. However, it is important to remember that creating pages that are solely dedicated to keywords (aka crawler pages) is a form of black hat SEO. This is frowned upon and will surely decrease your credibility and rankings. Not to mention, the length of time for search engines like Google to forgive your website and build back credibility is not a risk any business owner should take.
Now that you’ve got the content and its accuracy down, remember that consistency is key. Avid digital marketer and business guru Jeff Bullas recommends posting at least two new articles or blogs to your website each week. To remain relevant to your customers and to stay on Google’s radar, it is imperative to maintain your online presence by producing new content on a regular, frequent basis. [CTT]
Regularly posted quality content is the recommended method to getting more traffic – @jeffbullasClick to tweet
Clean Up Your Reputation
Here’s some good news: you can (somewhat) control your online reputation. Consistently producing quality content will give your site’s visitors something to count on. Focus on publishing interesting, shareable content on your website. When other industry professionals visit your site and read a great post, they will be enticed to share it on their own website and link back to yours. Achieving backlinks from credible sources is essential in order to make Google love your website.
Google’s web crawling technologically recognizes certain websites as “important” and “relevant” based on their perceived credibility. When your site is linked on one of these sites, it too is deemed important, and climbs higher on the search results ladder. While it’s great to cite reliable sources, it’s even better to be a reliable source.
Keep The Spark Alive
An additional way to make Google love your website is to make it diverse in regards to its content. Instead of publishing a written blog post every week, try incorporating video journals, a film reel of your staff on location, or infographics to explain a new topic or to make a company announcement. Google favors websites with assorted content, original graphics, and unique anecdotes over mundane, one-dimensional sites. On top of that your visitors will be more entertained, too.
Here are a few examples of formatting concepts that can diversify your site’s content:
- User-generated content
Establishing a sensible link structure is vital in your efforts to make Google love your website. Search engines want to know that your site is easily accessible and effortless to navigate before delivering your search result to the masses. But, don’t just take our word for it. Straight from Google themselves, “Google’s mission is to organize the world’s information and make it universally accessible and useful.”
Google also thinks highly of user generated content and user interaction. Providing an invitation for feedback, such as a comments section following a blog post or a general inquiry contact form, helps both your company to reflect on its work and search engines to rank you higher.
So, Ready To Make Google Love Your Website?
Making Google love your website with SEO is actually quite similar to making customers love your website with CRO. The two concepts go hand in hand. Google, as well as other search engines, want to make sure that your website offers the public original and quality content, easily navigated menus and pages, and is credited by other viable sources. With the idea of SEO aside, you’d most likely want to provide prospective customers with these concepts anyway. Ensuring that your website has these bases covered and is optimized for Google puts you well on your way to that #1 spot on Google’s results page. Make the commitment!
Want to take your SEO plan even further? Creative Click Media offers local SEO services for any business and budget. Contact us today to learn how you can climb to the top of the search engine ladder and make Google love your website.