If you don’t have a responsive web design, you could be missing out on a lot of potential business. What is a responsive web design? A responsive web design allows your website to work on many different devices – laptops, iPads, and cellphones. This is important because the world is becoming more mobile. Your website needs to cater to your mobile audience. Today more than ever consumers are using their cellphones and other mobile devices to surf the web and make purchases.
It’s not just consumers that like mobile-friendly sites, search engines like them too. In fact, Google has made it publicly known that if your site isn’t mobile-friendly, you will find it harder to rank. In April of 2015, Google will be updating its algorithm to favor mobile-friendly websites. This means that if you do not have a website that works on all mobile devices, then don’t expect to be found on the first few pages of Google and definitely not the first page of Google. You may not think this is a big deal but keep in mind, 90% of Google clicks occur on the first page.
If that isn’t enough to convenience you to move to a responsive web design, check out these other advantages.
All in One Place
Currently, if you don’t have a responsive website, then you have a separate mobile site that needs regular maintenance and updating. With a responsive web design, you can maintain everything all at once. You log into one site and manage it and it will automatically update your site on every type of device. This leads to easier maintenance and makes it easier for you to track your site analytics. Additionally, all your campaigns can be managed in one place and you will have a consistent web design across all platforms. This is important for branding your business.
Higher Conversion Rates
A higher conversion rate is always the goal. The more sales you make, the more successful your business is. With a responsive website, you’re reaching a much larger audience. This means more people will be seeing your site. Additionally, many people now shop on mobile devices. If your site is responsive, it will make it much easier for customers to shop and buy on your site leading to more sales and more success for your business.
Lower Bounce Rates
A bounce rate is when a visitor comes to your site and leaves immediately. This is bad for website analytics and for the function of your website. If your bounce rate is high then your site might be in need of a redesign.
The average user won’t wait more than five seconds for a website to load. Websites that are responsive have quicker load times and are all around just easier to use. The more user-friendly the website is, the more the site will be used by its visitors. You want your visitors to stay on your site as long as possible and hopefully end their visit with a conversion. The best way to make this happen is to establish a responsive web design.
No matter your brand or business, you can benefit from a responsive website. The better your web design is the better your website will perform. In today’s digital world, a user-friendly and fast website is essential to business success. Creative Click Media specializes in responsive web design. We have designed hundreds of websites to help businesses grow and brand. We can help you create a beautiful website that will bring new business through the door. For help with any of your digital marketing needs, reach out to us any time.