Content marketing has been around for quite awhile now, but it’s much more than just a buzzword. It is a proven way to keep your audience loyal while attracting new consumers. By providing your customers with quality content, you are building your credibility and driving traffic to your site. In 2015, it’s time to take your content marketing to the next level.
It’s no longer enough to just blog a few times a month. Content marketing works with social media marketing and search engine optimization so it is very powerful in the realm of internet marketing. The more your content is read and shared, the more successful your marketing will be. It’s time to take this dynamic tool and amplify it and boost your digital marketing.
We want to help you turn up the volume on your content marketing. Here are four things you can do for your business to strengthen your content marketing efforts.
Social Media Ads
Social ads are a very powerful internet marketing tool. Social media ads are a lot different than normal ads. With social media ads, you control who see them. Social networks have the option to hyper-target your ads. You can target consumers who have certain likes and interest as well as traditional demographics such as age, gender and location.
Use your content marketing skills to create several different compelling ads and rotate them regularly for best results. Social media ads will show up directly in users news feed. Changing them regularly will allow you to remain relevant to users instead of coming across as spam.
Paid Content Discovery
If you want to get your content noticed, consider paid content discovery. Companies like Outbrain providing content discovery services. These services allow for you to pay to have your content promoted on other sites. By doing this, you are reaching new people and possibly hundreds or thousands of people who you wouldn’t have reached on your own. For example, Outbrain provides services that promote your content on sites such as CNN, Slate and ESPN. Tools like these can seriously enhance your content marketing simply by increasing your audience dramatically.
Pay Per Click
One of the great things about internet marketing is that you have the option to only pay for ads if they work through the pay per click (PPC) advertising. Use PPC to promote your content to new consumers and obtain a higher reach. PPC also provides analytics so you can see what types of content are working best for your business. When analyzing your campaign, pay attention to what type of content and the headlines of your content that are getting the most clicks. This will help you understand what your ideal audience is looking for and therefore, give you the tool to enhance your content marketing efforts.
In its simplest form, retargeting is the paid strategy of bring visitors back to your website. Have you ever been shopping online and then a few minutes later you go to Facebook and see an ad for the website you were just on? That’s retargeting. This method allows you to keep the attention of people who have already shown interest in your business. Your goal is to bring them back to your site through social or banner ads.
This is a strategy that should be a part of every content marketing plan. The goal of content marketing is to keep consumers coming back to your website and retargeting does just that.
In the beginning internet marketing had many free options, but as with all things the process has evolved. If you want your content and your business to get noticed, these strategies will help you get there. The team at Creative Click Media can also help you get there. We have been providing premium internet marketing strategies since 2011 and we’re ready to help your business get noticed. Feel free to reach out anytime for help with web design, SEO, social media and content marketing.
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