Let’s cut to the chase: Your business needs a strong and comprehensive web presence if you want to succeed in our digitally-driven society. This is especially true today, as consumers have spent the majority of the year conducting business online in response to the COVID-19 pandemic. The world of digital marketing might be uncharted territory for you, or perhaps your current digital marketing strategy is suffering because you don’t have the means to manage it yourself. If either of those sound familiar, it might be time to consider hiring a digital marketing agency.
There’s no better time than right now to revamp your marketing strategy in a huge way. Here are 12 key reasons to make 2021 the year you work with a digital marketing agency to set your business up for success in the year ahead.
You Can Focus on What Matters Most
Managing a business is a full-time job. Marketing your business is also a full-time job. Do you see where the problem lies? As much as you might want to add digital marketing onto your already long daily to-do list, there’s a good chance that there quite literally are not enough hours in the day to do so effectively. When you work with a digital marketing agency, you’ll be working with a team with the time and resources needed to handle the work for you so you can focus on what matters most – running your company.
It’s Surprisingly Cost-Effective
Don’t let the initial sticker shock scare you away from working with a digital marketing agency – it’s often the most cost-effective route when you consider the alternatives. Let’s say you decided to handle your digital marketing in-house, for example. Not only would you need to account for several more salaried employees, but you’d also need to foot the bill on any tools, equipment and training they’d need to be successful at their jobs. When working with an experienced digital marketing agency, on the other hand, a full workforce and top-of-the-line technology are already included in your fees at a significantly lower rate than if you were to pay for them yourself.
There’s Strength in Numbers
Creating and implementing a successful digital marketing strategy is a huge undertaking for any one person. Even if you assign marketing tasks to a member of your team, SEO, social media, web design, and content marketing are far too intricate for one person to manage effectively on their own. When you work with a digital marketing agency, each individual element of your marketing strategy is assigned to an expert or team of experts who specialize in that area. Having multiple teams work conjointly towards a common goal is far more effective than having one person split their time and effort between a marketing campaign with multiple moving parts.
See Your Business Through Fresh Eyes
Your business is your pride and joy, and probably has been for several years. With this in mind, it makes sense that you might have a very specific vision for your business and the way your marketing strategy should be handled. When it comes to professional matters, however, sometimes it helps to have a fresh perspective. An outside digital marketing agency doesn’t know about your company’s sentimental history or care about “the way things have always been done” – their primary concern is making sure your business has the greatest likelihood of finding success on the web and beyond. It might seem intimidating at first, but experimenting with marketing strategies that you never would have considered before could reap some serious benefits for your business.
Grow Your Business Without Growing Your Team
The most effective digital marketing-agency client relationships are those who treat themselves as an extension of one another, rather than as two separate entities. Both your team and the digital marketing agency you hire are working towards a common goal, whether that be improving your web traffic, increasing your sales or strengthening your brand identity. Think of a digital marketing agency as the quickest and most impactful way to grow your business without having to go through the interviewing, hiring and training yourself.
You’ll Be Working With Experts
Everyone loves a good DIY project, but when it comes to the success of your business, some things are best left to the professionals. When you work with a reputable digital marketing agency, you’ll be working with a team of experts in their field – many with special certifications, prestigious awards and years of industry experience under their belts. No matter the size and scope of the project at hand, you can rest assured that you’re leaving your business with people who know what they’re doing.
Your Results Are Measurable
When it comes to investing in your business, nothing beats the gratification of measurable results. The digital marketing agency you hire will likely check in with you periodically to discuss the health of your account by the numbers. This could include the percent increase or decrease in your website traffic, how many search terms you rank for, your bounce rate, and so on. Having a tangible measurement of the successes and shortcomings of your digital marketing campaign will provide you with a transparent look at the impact of that agency’s work, while providing the agency with the data they need to focus their efforts logically moving forward.
They Have Access to Top-Of-The-Line Tools
One of the biggest perks when you work with a digital marketing agency? So many tools! Agencies must keep up with the latest tools and technology if they want to remain competitive in an ever-changing digital marketing landscape. This means your business will be able to reap the benefits without having to research, purchase and learn how to use them on your own time.
Your Competitors Probably Are
Think about what you admire most about your biggest competitors. Is it their beautiful website, engaging social media presence, or simply the fact that they rank for search terms you’re targeting? No matter the case, there’s a good chance they got to where they are with the guidance and expertise of a professional marketing agency. The last thing you want is for your business to fall behind, and one of the most effective ways to compete with the best is to beat them at their own game with an expert-driven digital marketing strategy of your own.
Stay on the Pulse of Industry Trends
Our digitally-minded world seems to move faster every year, and this year is no exception. We might be headed into 2021, but many businesses that handle their marketing independently are still catching up with the biggest trends from years prior! When you work with a digital marketing agency, you’ll be working with a team whose job it is to predict and implement upcoming trends before they become the industry standard. This will give your business an edge over your competitors who have allowed their digital presence to become outdated.
They Have Industry Contacts
When it comes to certain elements of your digital marketing strategy, who you know is often just as important as what you know. You may have made a plethora of meaningful connections within your local business community, but limiting your professional circle does not provide much room for growth. When you work with a reputable digital marketing agency, you will also be gaining indirect access to their network of industry contacts. This creates an opportunity to broaden your brand’s reach while forging potential new working relationships that likely would not have been possible otherwise.
You Owe It To Your Business
Sometimes it’s as simple as that! Running a business is no easy task, and burnout is a real hazard to your company’s productivity if your team begins to feel overworked. You owe your business the best chance to succeed in a highly competitive digital marketplace, and sometimes the best way to do so is to outsource the work to a digital marketing agency who can manage the workload for you.
Is 2021 The Year You Work With a Digital Marketing Agency?
A new year means new opportunities to elevate your business to the next level. Is 2021 the year you add a digital marketing agency to your plans? Contact our team to learn more about how our digital marketing agency could be the secret weapon your business needs to rank well, attract customers and increase your bottom line.