In Business Advice, Search Engine Optimization

Posted July 28, 2018

Business Owners Tell All: How Do You Envision SEO Evolving in the Next Five Years?

SEO updates, trends and best practices are known to change literally overnight, and today’s leading SEO strategies could be obsolete in a matter of minutes with every shift of Google’s ranking [...]

By Sarah Hodgson

In Business Advice, Content Creation, Content Marketing, Content Strategy

Posted July 20, 2018

Copywriting vs. Content Writing: The Differences, Dos and Don’ts

At first glance, copywriting and content writing seem to be synonymous terms. They’re nearly identical syntactically: both beginning with a “C” and end with “writing.” But past their superficial [...]

By Sarah Hodgson

In Business Advice, Chatbots, Social Media Marketing

Posted July 13, 2018

Why Facebook Messenger is a Must-Have for Your Digital Marketing Campaign

According to a study from Nielsen and Facebook IQ, 53% of people are more likely to shop with a business they can message directly. Based on this fact alone, it’s clear that Facebook Messenger [...]

By Adam Binder

In Business Advice, Google Updates, Social Media Marketing

Posted July 1, 2018

Monthly Marketing Review – June Edition

This past June was a landmark month for several reasons: it marked the halfway point of 2018, summer officially started, and a plethora of social media and SEO updates were unveiled. With each [...]