Business Advice

Search Engine Optimization (SEO) has a long history. For as long as search engines have existed, there have been marketers trying to make it to the top of search results. Google quickly emerged [...]

SEO has always been a complex and nuanced practice. Search engines like Google continually and consistently update their search engine ranking algorithms. As 2020 launches us into a new decade, [...]

Almost every business with an active social media presence strives to have a “viral” moment. We’ve all watched – perhaps enviously – as one brand’s post takes off, exposing thousands [...]

Have you ever really thought about why you have an online presence for your business? Why have you invested time, energy, and money into creating and maintaining content for a website, a Facebook [...]

Search Engine Optimization (SEO) is an internet marketing strategy that aims to increase your online presence and website visibility by ranking higher within major search engine (i.e. Google, [...]

Only a few years ago, Facebook decided to take local search and apply it to its entire database containing trillions of posts. With location data readily available, Facebook is now a one-stop [...]

Search Engine Optimization (SEO) is the art of using organic search rankings to drive traffic to a particular website. RankBrain, part of Google’s page ranking algorithm, has been out since 2015 [...]

Whether you’re deciding between ordering from two local pizzerias or choosing a marketing agency to partner with on a global scale, word-of-mouth marketing has proven to stand the test of time in [...]

Despite all the chatter that email marketing is a thing of the past, it actually continues to represent one of the most powerful and cost-efficient ways of reaching your target audience and [...]

Google My Business is a free tool used by businesses and organizations to regulate their digital presence across the entire Google platform. This technology allows your brand to verify and edit [...]