Business Advice

You’ve invested a good deal of time and money to create a professional website that accurately reflects your brand. If done properly, social media can be a great marketing tool to help drive [...]

Have you ever tried to read a piece of online content, but it just didn’t hold your interest? Was it because the topic didn’t interest you? If you clicked on the link because the title [...]

When you’re running a small business, every moment in your day is valuable. This is especially true for small business owners managing an equally small team that’s responsible for not only the [...]

In the spring of 2020, the world’s most popular search engine announced an algorithm update called Google Page Experience aimed at rewarding web pages that provide a solid page experience to [...]

One of the perks of being an entrepreneur is being the first to blaze uncharted territory – you set your own schedule, you make the vision for your business, and you get to create your own [...]

Smartphones have come a long way in terms of their photography and video capabilities. Their cameras now have multiple focal lengths, decent sensors, and in-body image stabilization (IBIS), [...]

The moving image has been a powerful tool for capturing hearts and imaginations since its creation. At one time, promotional videos were reserved for large corporations who could afford to buy [...]

Pay-per-click (PPC) advertising is a form of paid search marketing, named after its payment model. In PPC, advertisers pay a small fee each time their ad is clicked. Running a PPC advertising [...]

If you’ve ever volunteered, you’re probably very familiar with the personal benefits that come with it – a sense of pride, a higher self-worth, and a deeper feeling of connection with your [...]

Search engine optimization (SEO) is essential to building your online presence. If you think a strong online presence isn’t that important for a small business, it’s time to wake up and smell the [...]