Business Advice

July was a deceptively quiet month in the digital marketing sphere, with several “blink and you’ll miss them” releases making their debut across various platforms. However, these latest updates [...]

SEO updates, trends and best practices are known to change literally overnight, and today’s leading SEO strategies could be obsolete in a matter of minutes with every shift of Google’s ranking [...]

At first glance, copywriting and content writing seem to be synonymous terms. They’re nearly identical syntactically: both beginning with a “C” and end with “writing.” But past their superficial [...]

According to a study from Nielsen and Facebook IQ, 53% of people are more likely to shop with a business they can message directly. Based on this fact alone, it’s clear that Facebook Messenger [...]

This past June was a landmark month for several reasons: it marked the halfway point of 2018, summer officially started, and a plethora of social media and SEO updates were unveiled. With each [...]

Artificial intelligence (AI) technologies like Amazon’s Alexa and Apple’s Siri have made modern consumers almost reliant on automated services. From ordering Uber pick-ups and pizzas to [...]

For many entrepreneurs, their fathers did more than just rattle off bad dad jokes and embarrass them at high school sporting events. Either by way of example or counsel, their fathers imparted [...]

A saturated digital space means users are bound to spend less time meandering on web pages they find irrelevant or difficult to navigate. With a world of options at their fingertips, why would [...]

The GDPR (General Data Protection Regulation) is a new legislation passed in the European Union. As a business operating in the United States, you may not think you have anything to worry about. [...]

The world of digital marketing and the technology that drives it is constantly evolving. Often, what worked well a few years ago has already become obsolete. You need to constantly reevaluate and [...]