As customer numbers and variables grow, businesses need to be able to cope with an exploding amount of data. Not only is data arriving in an ever-increasing volume, but it is growing in complexity. Big data capability allows a business to more effectively manage its customer base, reach potential customers, and provide customer satisfaction and security.
What is Big Data?
Big data, as the name would indicate, was once simply an entity too large for the original application software to process. Now, the term applies more to the difficulty of extracting value from the data rather than its actual size, although it’s still large. A modern definition of big data refers to the amount or volume, high update frequency or velocity, and the number of formats or variety.
Methods of extracting value from data include evaluating user behavior and predictive or advanced data analytics. Big data requires databases that can handle such heavy volumes of information. One such is Not Only SQL (NoSQL), which trades high structure for speed and flexibility. Talend explains that data analytics in today’s technological climate have an immense application, such as in disease prevention, determining business trends, and conducting environmental research. Future big data is primed to facilitate machine learning, enhance predictions of consumer activity, propel employee productivity, and pave the way for innovative creations.
What it Applies To
As stated, the use of big data has a wide application. Large-chain and small-scale retailers alike can utilize big data for digital marketing campaigns. They can base strategic maneuvers on big data, gaining better insight than they would from experience or their own analyses of details. Big data is well-equipped to handle increasing customer volume and to match characteristics with purchasing behavior.
In this manner, digital marketing can become a relationship-driven tool and generate more sales by pinpointing what customers want. Similarly, big data is positively impacting many industries, such as banking with fraud prevention, education with student progress monitoring, and manufacturing with quality improvement and waste minimization.
How to Handle It
Machine learning is where the magic happens for big data management. Artificial intelligence is a type of machine learning which allows computer systems to build models based on data analysis and make decisions without much human direction. Processing systems can gain insights from big data and act on it in real time, often within seconds. This not only applies to marketing, but it can also help brokers advise their investors about trade decisions.
According to The Robert H. Smith School of Business, business analytics covers quantitative modeling, data mining, data management SQL and more. This applies to marketing, cybersecurity, health care management, hospitality and countless other industries that can use big data to make decisions for their business’ direction. Going forward, machine learning shows the potential to help businesses become more secure, productive, efficient and profitable. People will move from roles in managing big data and software to more interesting tasks. This will likely increase worker productivity.
Big data is the wave of the future for businesses. Companies that are able to handle big data competitively will surpass their competitors. The choices you make about how your business handles data will have far-reaching consequences on the growth of the business. Our team cares about helping your business grow and adapt to technological change so you can stay on top in your industry. Contact us to see how we can help your business utilize big data to achieve your professional goals.