Lights, cameras, action! No, your business videos might not be the works of big-budget Hollywood blockbusters, but they don’t have to be when doing them well could earn you just as many fans.
To put it simply, video marketing is an essential tool for small businesses in 2022 and onward. Not only is it a great tool to introduce your brand to a larger audience, but it’s also an excellent way to connect with potential and current customers on a more personal level. Words and static graphics can help you tell your story, but incorporating video can help you evoke the kind of feelings, emotions and connections that start a conversation.
Don’t just take out word for it – here are 20 video marketing statistics every business owner should know if they want their marketing strategy to succeed in 2022.
1) The #1 form of digital marketing media produced in 2021 was video.
What This Means for Your Business: Video marketing isn’t a new digital marketing medium by any means, but it’s one that has continued to gain popularity in recent years – and for good reason. In a world where customers are bombarded with marketing messages from all sides, video offers a way to cut through the noise and really capture their attention. Not only that, but thanks to advances in technology, it’s now easier than ever to produce high-quality video content. With more and more businesses investing in video marketing, it’s important to make sure you’re not being left behind.
2) Video content will make up 82% of all internet traffic in 2022.
What This Means for Your Business: As internet usage continues to grow around the world, so too does the amount of video content that is being consumed. By the end of the year, video is expected to make up the vast majority of internet traffic – meaning if you’re not using video in your marketing campaigns, you could be missing out on a huge opportunity to reach your target audience. Many business owners mistakenly believe that video marketing is too expensive or time-consuming to be worth their while, but with the right strategy in place, it can be an extremely effective way to connect with your customers and grow your business.
3) 86% of businesses use video as a content marketing tool.
What This Means for Your Business: The vast majority of businesses are already using video as a content marketing tool, which means if you’re not, you could be at a competitive disadvantage. Video is an extremely versatile medium that can be used for a variety of purposes, from product demonstrations and customer testimonials to educational content and brand awareness. No matter what your goals are, there’s a way to use video to help you achieve them.
4) 91% of marketers say video marketing is more important for brands following the pandemic.
What This Means for Your Business: The pandemic has forced businesses to change the way they operate in a number of ways, and one of the most significant changes has been the shift to online marketing. With so many people now working from home and spending more time online, video has become an essential tool for reaching and connecting with customers. Even as we make the shift back to pre-pandemic normalcy, video marketing will continue to be an important part of doing business in the new world.
5) Viewers retain 95% of a message when they watch it in a video, compared to 10% when they read it in text.
What This Means for Your Business: It’s no secret that most people are more likely to remember something they see rather than read. That’s why video is such an effective marketing tool – it allows you to deliver your message in a way that is more likely to be remembered by your audience. And with so many different types of video content to choose from, you can find a format that best suits your message and your audience. If you’re looking for a way to make a lasting impression with your customers, video is a great option.
6) 78% of people watch online videos weekly, and 55% watch them daily.
What This Means for Your Business: The vast majority of people are watching online videos on a regular basis, which means there’s a good chance your target audience is too. Unlike many other forms of marketing, video is not a passive medium – viewers are actively engaged in watching and listening to the content. This makes video an ideal way to reach your target audience and deliver your message in a way that is more likely to be remembered. Speaking of being remembered…
7) 80% of consumers can recall a video advertisement they watched in the last 30 days.
What This Means for Your Business: Video advertising is one of the most effective ways to reach and connect with your target audience. Thanks to its high recall rate, investing in video ads is a great way to ensure that your brand stays top of mind with your customers. Not only are people more likely to remember a video ad than other types of ads, but they’re also more likely to take action as a result of watching it. With platforms like YouTube and Instagram making it easier than ever to run video ads, there are plenty of opportunities to get your message in front of your target audience.
8) 84% of consumers say they have decided to make a purchase after watching a brand’s video.
What This Means for Your Business: If you’re looking for a way to boost your sales, video marketing is a great option. Thanks to its high conversion rate, investing in video can help you turn more viewers into paying customers. And with so many different types of videos to choose from – from product demonstrations and customer testimonials to brand awareness and educational content – you can find a format that best suits your goals for your business and the needs of your audience.
9) 54% of consumers want to see more video content from the brands they follow.
What This Means for Your Business: Investing in video marketing is not only a great way to reach and engage your target audience, but it’s also a great way to build relationships with your customers. Thanks to its high engagement rate, video is a great tool for fostering connections and building trust with your audience. Consumers are more likely to purchase from brands they feel a connection to, so if you’re looking for a way to boost your sales and generate a long-term followership, video is a great option.
10) Personalized business videos are 35% more likely to retain viewers than videos that haven’t been personalized.
What This Means for Your Business: Much like with personalized subject lines in your email marketing strategy, personalizing your business videos can help you achieve a higher retention rate. And with tools like video marketing software, it’s easier than ever to create personalized videos at scale. Some examples of how to use personalized marketing videos are to feature specific customer stories, showcase user-generated content, or simply say hello to a customer via a video email. Personalized videos provide you with a great opportunity to make your business stand out, so if you’re looking for a way to differentiate your brand, this is a great option.
11) 72% of consumers say they would prefer to learn about a product or service by watching a video.
What This Means for Your Business: Sometimes words aren’t enough to properly convey who your company is and what you do. If you’re struggling to communicate your brand message in a way that resonates with your target audience, video could be a great solution. Thanks to its ability to show rather than tell, video is an ideal format for explaining complex concepts and demonstrating how your product or service works. If you’re looking for a unique and memorable way to give your customers a better understanding of your business, video marketing might be the solution that makes your brand stand out.
12) 16% of people conduct product research by watching vlogs.
What This Means for Your Business: If you’ve ever considered breaking into the influencer marketing sphere, vloggers might be the ideal avenue for you. A recent study shows that people are using vlogs for product research, so partnering with a popular vlogger in your industry could help increase awareness for your brand and encourage viewers to make a purchase. If you’re not sure where to start, consider reaching out to influencers who create content around similar products or services as you do and see if they’d be interested in featuring your brand on their channel.
13) 73% of consumers are looking for entertaining videos on social media.
What This Means for Your Business: Consumers who watch vlogs might be looking to be educated, but consumers who watch videos on social media are looking to be entertained. If you want your videos to be successful on social media, focus on creating content that is entertaining and engaging. A great way to do this is to create videos that tell a story or have a strong emotional appeal. Videos that are funny, heartwarming, or inspirational are more likely to go viral and generate buzz for your brand. Humor can also go a long way in your efforts to have a viral social media moment, but be sure to avoid offensive or controversial humor that could damage your brand’s reputation.
14) Facebook live videos receive 2x the engagement as pre-recorded videos.
What This Means for Your Business: If you haven’t tried going live yet, 2022 is a great time to start. Livestreaming has been around for years, but the pandemic has caused a surge in popularity as people looked for ways to stay connected while staying safe at home. Facebook Live videos are a great way to connect with your audience in a more personal and authentic way, and thanks to the increased engagement, they can also be a great way to boost your reach and get your brand in front of more people. If you’re not sure where to start, consider doing a live Q&A session, product demonstrations or giving your audience a behind-the-scenes look at a day in the life at your business.
15) Only 10% of businesses have tried video marketing on TikTok.
What This Means for Your Business: TikTok may be a newer social media platform, but it’s quickly become one of the most popular. Thanks to its creative and engaging content, TikTok has amassed a large and loyal following, making it a great platform for businesses to market their products or services. If you’re looking to reach a younger audience, TikTok is a great option, and since only 1 in 10 businesses has tried marketing on the platform, you’ll have a good chance of standing out from the competition.
16) 92% of consumers watch videos without sound, and 50% watch videos with captions.
What This Means for Your Business: The majority of your viewers will watch some if not all of your videos with the sound off, so it’s important to make sure your videos are still engaging and informative without audio. Adding captions to your videos is a great way to make sure your message is still getting across, even if viewers are watching without sound. This also ensures your videos are inclusive and accessible to everyone, including those who are deaf or hard of hearing.
17) 92% of people who watch videos on a mobile device will share them with others.
What This Means for Your Business: A killer video could be the secret to getting your company in front of new eyes who would not have found you otherwise. A great way to make sure your videos are getting seen by as many people as possible is to optimize them for mobile viewing. This means making sure the videos are the right size and format for mobile devices, and that they are hosted on a platform that is built for shareability. Most social media apps enable you to share posts with the click of a button, so you may want to consider tapping into video marketing across these platforms if you haven’t already.
18) 87% of business-related videos are viewed on a desktop computer.
What This Means for Your Business: We’ve already covered the importance of optimizing your videos for mobile viewing, but that doesn’t mean you should neglect optimizing for desktop screens entirely. It makes sense – many people who are watching business-related videos are probably watching them from their work computers. A great way to make sure your videos are up to par is to test them out on a few different devices before you release them to the public. This way, you can catch any issues and make sure your videos are looking and sounding their best no matter how your audience is consuming them. Speaking of business-related videos…
19) Having a video on your website’s landing page can boost your conversion rate by 80%.
What This Means for Your Business: A video on your website’s landing page is a great way to grab your visitors’ attention and give them a taste of what your business is all about. If you’re not sure where to start, consider creating a short explanatory video that covers the basics of what your business does. You can also use customer testimonials, product demonstrations or an introduction to your staff as a way to show off your business in action and convince visitors to continue exploring your website.
20) Businesses that utilize video marketing generate 66% more qualified leads per year.
What This Means for Your Business: If you’re not using video marketing to generate leads by 2022, you’re already missing out on a huge opportunity. Video marketing may be a newer lead generation tool, but it’s quickly becoming one of the most powerful thanks to its ability to engage and convert viewers. Of course, simply making videos for your business doesn’t mean they’ll help you accomplish your goals – they need to be strategic and well-executed in order to be effective. If you’re not sure where to start, consider working with a video marketing agency that can help you create high-quality videos that get results.
Turning Video Marketing Statistics into a Video Marketing Strategy
The beauty of video marketing is that there is no one size fits all strategy that works best. The key is to figure out which video marketing tactics will work best for your business by experimenting and tracking the results. Establish the goals for your video campaign, determine where your target audience watches videos online, and create content that resonates with them. With a little trial and error, you’ll be on your way to creating a video marketing strategy that brings in new customers and helps grow your business.
Of course, this is all easier said than done. If you aren’t sure how to create a winning video marketing strategy – or simply don’t have the time to do it yourself – consider working with a video marketing agency that can help you create high-quality videos that deliver results.
Great news for you if you’ve found yourself in this exact position – you’re in the right place. From social media reels to animated explainer videos, Creative Click Media’s talented team of videographers, video editors, and animators can help you create the perfect video content for your business without the Spielberg budget. More views, leads and conversions are only a click away – contact us to get started.