First impressions are everything, and that goes for your website too. A well-designed website can make a good first impression and help you stand out from the competition, but the opposite can be true as well. Fail to keep up with the latest web design trends, and you’ll fail to reach your maximum conversion potential. Fortunately, staying on the pulse of the latest web design statistics can provide you with the valuable insights you need to attract customers, generate leads and showcase your business in the best light. Let’s dive into 20 web design statistics for 2022 to get you started:
1) It takes .05 seconds for a visitor to form an opinion about your website.
What This Means for Your Business: First impressions matter, and they matter a lot. You have one chance to greet your new website visitors with a positive first impression, and you need to be able to do so fast. The immediate design, layout and navigation of your website are key areas to focus on, as users are unlikely to continue exploring if they don’t like what they see on the first page. The longer it takes for them to get a sense of who you are, the less likely it is that they’ll stick around long enough to find out.
2) 50% of consumers believe a company’s website design is critical to their overall brand.
What This Means for Your Business: Your company’s branding should be consistent across platforms, from your website to your social media accounts and even your print materials. Consistency creates trust and helps encourage consumers to remain loyal to your business. Sure, different platforms have their own unique limitations and benefits, but it’s important to keep a cohesive brand message alive across every one of them.
3) 70% of online businesses will fail because of a bad user experience.
What This Means for Your Business: Great web design is about more than just great aesthetics, it’s also about creating a great experience. Your website should be intuitive, user-friendly, and easy to navigate. If your site is difficult for users to figure out how to use in the first few seconds of arriving, they’ll probably seek out a competitor’s website instead. Visitors should be able to find exactly what they’re looking for in just a few clicks, on both your homepage and individual product/service pages.
4) 88% of web designers believe slow load times are the number one reason why visitors leave a website.
What This Means for Your Business: A beautifully designed website ultimately won’t serve you much benefit if visitors are turned off before it loads completely. Visitors likely aren’t visiting your website on a whim – they’re looking for information and need to find it fast. If your page takes too long to load, even the most beautifully designed website won’t keep people around. Users expect a website to load in three seconds or less – take and longer than that, and you may want to consider a page speed optimization strategy.
5) Slow-loading websites cost retailers $2.2 billion in lost business annually.
What This Means for Your Business: A laggy website isn’t only bad for your reputation – it’s also bad for your bottom line. It isn’t just consumers who hate a slow-loading website, it’s search engines also. Your website’s page load speed is an important factor that contributes to your site’s ranking on Google. Sites that fail to meet that coveted three-second load time will likely be penalized and may risk being completely removed from Google’s indexes. These rankings directly affect how much revenue you bring in, so it’s important for your site to load quickly.
6) A website’s design has a 75% influence on its credibility.
What This Means for Your Business: Your website might have top-notch content, but it needs a top-notch design to match if you want to be taken seriously as a leader in your field. A website’s design is a visual representation of your company, and influences its overall credibility. From an SEO perspective, a well-designed website is much more likely to rank highly and organically in Google searches. Having this higher ranking will only help to bolster your credibility in the eyes of your target audience.
7) 84% of consumers would abandon a website if it was not secure.
What This Means for Your Business: Today’s consumers have become smarter and savvier when it comes to their cybersecurity, and it’s important that your website follows suit. Websites that aren’t secure risk not only losing customers’ trust, but also the valuable data that they may be unknowingly sharing. Ensure that your website has an SSL certificate to keep users’ information secure and avoid any penalties from Google. Though adding an SSL certificate does come with some additional costs, it is a necessary feature on websites that handle and store any sensitive customer data.
8) 85% of web designers say having a crowded design is the biggest mistake a small business can make.
What This Means for Your Business: Less is often more, for a number of reasons. A crowded design is distracting to users and can make it difficult to find what you’re looking for. While your website might be attracting visitors, the added visual noise could be slowing them down from taking action. Your website should be intuitive, clean, and easy to navigate – don’t let other elements on your page overshadow the primary goal of converting site visitors into customers.
9) People are 31 times more likely to win a prize in the Mega Millions lottery than click on a banner ad.
What This Means for Your Business: No, your website visitors aren’t extremely lucky – they just really hate banner ads. Banner ads and other digital advertisements can be extremely disruptive to a visitor’s online experience. These types of ads just don’t convert as well as an organic search result or paid ad campaign, and are quickly becoming irrelevant in today’s digital landscape. In order to maintain a good user experience on your website, make sure to remove these ads and focus your advertising efforts on other paid and earned avenues.
10) 40% of consumers say photos and images are the visual elements they value most on a company’s website.
What This Means for Your Business: Professional photography and graphic design are some of the most worthwhile investments you can make in your web design efforts. A top-tier photographer or graphic designer can elevate the visual experience for site visitors, and engage them with your message more effectively. By incorporating high-quality images into your website’s design, you give users a better idea of what to expect from your product or service. These compelling visuals act as an effective marketing tool that will help boost your search engine results, too.
11) Websites with video backgrounds yield a 138% higher conversion rate.
What This Means for Your Business: While you’re investing in professional images, you may also want to invest in professional video. Video backgrounds are increasingly important, but you’ll want to make sure the action doesn’t overshadow your primary message. Your website’s primary goal should always be focused on conversion, so don’t let flashy visuals detract from that message. Videos are a great way to tell your business’ story – just make sure they are paired with high-quality imagery and copy as well.
12) 57% of consumers associate the color blue with success.
What This Means for Your Business: Color psychology is no fluke! Featuring the color blue in your website’s design really could play a role in driving more conversions – just ask blue-logoed titans like Facebook, Ford and Walmart. The color green also scores favorably with consumers, while orange and purple tend to have the most lukewarm to negative reception.
13) 90% of people use multiple screens to view a website.
What This Means for Your Business: Responsive design is an absolute must in 2022. A responsive website automatically adjusts to the device on which it is being viewed to provide a seamless and consistent experience no matter how it is being accessed. By building a one-size-fits-all design, you’re catering to your users more effectively and also boosting your search engine results. If your website isn’t mobile-friendly, it could be costing you traffic, rankings and customers in 2022 and beyond.
14) 73% of ecommerce sales happen on a mobile device.
What This Means for Your Business: For ecommerce businesses especially, a fully functional and user-friendly mobile website is critical to your success. It’s estimated that ecommerce traffic from mobile devices is expected to surpass desktop soon, so it’s time to focus your efforts on easy-to-navigate mobile websites that are capable of serving up dynamic content quickly. Your goal is to make your customer’s journey through the sales funnel as seamless as possible, and a mobile-friendly website can make a world of a difference.
15) 23% of small retailers do not have a website.
What This Means for Your Business: If you’re in the business of selling something – whether it be a product, service or even yourself – then you need a website. This is especially true for small businesses. If your competitors have websites and you don’t, they are likely to gain an edge over time. Investing in a professional website not only gives potential customers information about your business, but it also allows you to connect with current customers in a way that was never possible before.
16) 38% of users will not return to your website if it took too long to load on their first visit.
What This Means for Your Business: Speed is of the essence when it comes to website design in 2022. In an age where people are used to lightning-fast page loads and instant gratification, a slow website is a death sentence. You need to focus on optimizing your website for speed, from the coding to the images. There are many ways to do this, so there’s no excuse for a slow website.
17) 43% of all websites are built on WordPress.
What This Means for Your Business: WordPress is one of the most popular website builders in use today, and for good reason. It’s user-friendly, affordable and customizable. If you don’t have experience with coding or web design, WordPress is a great option for you. Plus, with the number of themes and plugins available, you can create a website that looks and functions exactly the way you want it to. SImply put, if your website isn’t built on WordPress, there’s a great chance your competitors are reaping its many benefits.
18) 87% of consumers want a personalized shopping experience.
What This Means for Your Business: Personalization is key when it comes to website design in 2022 and beyond. With so many competing websites out there, it’s important to make your site stand out from the crowd. One way to do this is by providing a personalized experience for each and every visitor. This could mean displaying different content based on their location, interests or past purchases. Even something as simple as greeting repeat visitors by name via a banner at the top of the screen will show your customers you’re paying attention to them. Whatever you decide to do, make sure it’s relevant to your target audience and provides value.
19) The average website session duration is between 2 and 3 minutes.
What This Means for Your Business: Short and sweet is the name of the game when it comes to website design in 2022. You have a very limited amount of time to capture your visitor’s attention, so you need to make sure your website is effective at communicating your message quickly. Use concise and easy-to-read text, eliminate clutter and focus on delivering a powerful message. If you can capture your visitor’s attention for 2 to 3 minutes, you’re more likely to capture them as customers.
20) 85% of consumers believe a company’s mobile website should be as good or better than their desktop website.
What This Means for Your Business: This is perhaps the most important statistic when it comes to website design in 2022. More and more people are accessing websites through their mobile devices, so it’s essential that your website is optimized for mobile browsing. This means using a responsive design, having an easy-to-use navigation and making sure your pages load quickly. If you neglect your mobile website, you’re likely to lose out on a large percentage of your potential customer base.
From Web Design Statistics to Web Design Success
If these web design statistics are any indication, then 2022 is going to be all about speed, personalization and mobile optimization. If you want your business to stay ahead of the curve, then you need to make sure your website is up to date. Otherwise, you’ll be left behind while your competitors reap the benefits. Question is, how do you make these web design statistics work for your business?
That’s where we come in! Creative Click Media’s top-notch team of talented designers have the creativity and ingenuity needed to help you create a website that’s not only beautiful, but also effective at converting visitors into customers. Your fresh, new website is only a click away – get in touch to get started.